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Television Industry: Broadcast vs. Cable and Network Ownership, Study notes of Mass Communication

An overview of the television industry, focusing on the differences between broadcast and cable/satellite television, network ownership, and regulation. It covers topics such as the five national tv networks, local stations, program syndication, cable television, and broadcast vs. Cable tv economics and regulation.

Typology: Study notes

2009/2010

Uploaded on 03/17/2010

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MSCM 150 March 18
Television 2
1Monday, March 15, 2010 2Monday, March 15, 2010
3Monday, March 15, 2010
Stations and Networks
The five national TV
networks are owned by
major media
corporations:
CBS (Viacom);
CW (Time Warner
& Viacom);
ABC (Disney);
NBC (General
Electric);
Fox (News Corp)
4Monday, March 15, 2010
pf3
pf4
pf5

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MSCM 150 March 18

Television 2

1

Monday, March 15, 2010

3

Stations and Networks

The

fi ve national TV

corporations:major medianetworks are owned by

CBS (Viacom);

CW (Time Warner & Viacom);

ABC (Disney);

NBC (General Electric);

Fox (News Corp)

Monday, March 15, 2010

Stations and Networks

Local stations af

fi liated

with local afshare advertising revenuesreturn, the networksnetwork’s programs. Into carry most of thewith the networks agree

fi liates.

5

Program Syndication

distributesyndicatorsProgram

fi rst-run

to local stations.programs directlyand legacy

Monday, March 15, 2010

Cable Television

from a “head end” facility, and is received by connecting the Cable television transmits signals over wired cable systems television receiver to the cable system. Cable television

requires consumers to pay a monthly subscription fee to the

cable provider.

7

Cable Television

they serve.the the communitiespay license fees toproviders. Providerssystem of local cableCable TV relies on a

Monday, March 15, 2010

Broadcast vs. Cable TV

Regulation

Broadcast TV is subject to must be licensed.and individual stationsCommission regulation,Federal Communications

Programming on cable and to the general public.because it is not availableregulated by the FCC,satellite networks is not

13

In response to pressures channels on TV receivers.to “lock out” selectedV-chip, which allows parentswith the FCC to develop thetelevision industry workedfrom consumer groups, the

Like the movies, television has content.means of self-policingadopted a ratings code as a

Broadcast TV Regulation

Monday, March 15, 2010

Broadcast vs. Cable TV

Economics

Broadcast TV stations and of advertising.revenue through the salenetworks generate

Cable and satellite satellite providers.programming to cable andand through the sale ofadvertising (in some cases)revenue through“networks” generate

15

Broadcast vs. Cable and

Satellite TV

over-the-air TV.drained audiences and advertising revenue fromcable and satellite-delivered services haveextended by cable and satellite systems, butThe range of broadcast television has been

Disney

fi ghts with Cablevision (New York

07abc.htmlwww.nytimes.com/2010/03/07/business/media/metro) over retransmission payment: http://

Monday, March 15, 2010

The FuTVre

to on-demand platforms, such as the Internet,Evolving consumer preferences are pushing television

TiVo

technologies. The future is portable and on-demand.and other video time shifting and space shifting

17

Tuesday March 30:

Review Session for

April 1 Midterm

Class optional

Monday, March 15, 2010

Quiz 2

- and then -

Enjoy your Spring Break!

See you March 30

19