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Exam Questions for Advertising and Public Relations in Journalism and Mass Communication, Exams of Journalism

A set of questions for an exam in the m.a. Degree program in journalism and mass communication, specifically for the subjects advertising and public relations, theories and models of communication, graphic communication, and media laws and ethics. The questions cover various topics such as the aida model, pr, marketing research, media buying, media propaganda, and media laws. The exam is divided into three parts: part a with 20 questions, part b with 25 questions, and part c with 30 questions. The questions are a mix of multiple choice, short answer, and essay-style questions.

Typology: Exams

2018/2019

Uploaded on 03/06/2024

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R6591
M.A. DEGREE EXAMINATION, APRIL – 2022
Second Semester
Journalism and Mass Communication
ADVERTISING AND PUBLIC RELATIONS
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 × 2 = 20)
Answer all questions.
1. What is AIDA model?
2. What is PSA?
3. Define slogan in advertising.
4. What is surrogate advertising?
5. What is classified advertising?
6. Define PR.
7. What is DAVP?
8. Define publicity.
9. What is marketing research?
10. What is brand positioning?
Sub. Code
515201
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M.A. DEGREE EXAMINATION, APRIL – 2022

Second Semester

Journalism and Mass Communication

ADVERTISING AND PUBLIC RELATIONS

(CBCS – 2019 onwards)

Time : 3 Hours Maximum : 75 Marks

Part A (10 × 2 = 20)

Answer all questions.

  1. What is AIDA model?
  2. What is PSA?
  3. Define slogan in advertising.
  4. What is surrogate advertising?
  5. What is classified advertising?
  6. Define PR.
  7. What is DAVP?
  8. Define publicity.
  9. What is marketing research?
  10. What is brand positioning?

Sub. Code

Part B (5 × 5 = 25)

Answer all questions, choosing either (a) or (b).

  1. (a) Give the types of advertisement appeals.

Or (b) Write about various sales promotion techniques.

  1. (a) What are the steps and safety measures for brand positioning?

Or (b) Give various regulations of advertisement in India.

  1. (a) Explain about psychographic and demographic idea in marketing. Or

(b) Explain media buying and media selection.

  1. (a) Explain the significance of research in advertising.

Or (b) Write a short note on Press conferences.

  1. (a) Describe the functions and role of PR with examples. Or (b) Write a short note on Corporate Communication.

Part C (3 × 10 = 30)

Answer any three questions.

  1. “Advertisement should influence the target audience” – Explain in it.
  2. “Advertising is one of key role in national economic growth” – examine.

R

M.A. DEGREE EXAMINATION, APRIL – 2022

Second Semester

Journalism and Mass Communication

THEORIES AND MODELS OF COMMUNICATION

(CBCS – 2019 onwards)

Time : 3 Hours Maximum : 75 Marks

Part A (10 × 2 = 20)

Answer all questions.

  1. Linear model of communication
  2. George Gerbner.
  3. Two step flow of communication
  4. Psychoanalysis approach.
  5. Development communication theory.
  6. Participatory communication.
  7. Lasswell’s Model of communication.
  8. Feminism.
  9. Mass Audience.
  10. Media Propaganda.

Sub. Code

Part B (5 × 5 = 25)

Answer all questions, choosing either (a) or (b).

  1. (a) Explain the various functions of Mass

Communication.

Or

(b) Explain the various types of communication models.

  1. (a) Explain the mass society theory.

Or

(b) Discuss the role of media in development.

  1. (a) Write about Shanon and Weaver’s model of

communication.

Or

(b) Explain the need and significance of participatory communication.

  1. (a) Explain gate keeping model of communication.

Or

(b) Explain the four eras of mass communication theory.

  1. (a) Discuss the diffusion of innovation theory.

Or

(b) Explain the concept media hegemony.

R

M.A. DEGREE EXAMINATION, APRIL – 2022

Second Semester

Journalism and Mass Communication

GRAPHIC COMMUNICATION

(CBCS – 2019 onwards)

Time : 3 Hours Maximum : 75 Marks

Part A (10 × 2 = 20)

Answer all questions.

  1. What is Colour Depth?
  2. Define Silk screen printing.
  3. What is animation? and how it is different from graphics?
  4. What is a layer in Adobe Photoshop?
  5. Define Hypertext.
  6. What is mean by Modeling and Texturing in animation?
  7. What is compression? Give few comparison formats.
  8. Define Citizen Journalism.
  9. What is HTML?
  10. Define Home page.

Sub. Code

Part B (5 × 5 = 25)

Answer all questions, choosing either (a) or (b).

  1. (a) Explain the role of creative person.

Or

(b) How the new technology is helpful to visual design- Elaborate it?

  1. (a) Explain the role and responsibilities of a copy

writer.

Or

(b) Explain the role and responsibilities of a Layout designer.

  1. (a) Explain the various procedures to design a print

advertisement.

Or

(b) Design a logo and a caption for the concept of child labour.

  1. (a) "Visualization leads to good creation" – Elucidate.

Or

(b) What is composition? Elaborate the various composition techniques.

  1. (a) How does art and design affect cultures lifestyle

beliefs and fashion?

Or

(b) Write a short note on Dreamweaver.

R

M.A. DEGREE EXAMINATION, APRIL – 2022

Fourth Semester

Journalism and Mass Communication

MEDIA LAWS AND ETHICS

(CBCS – 2019 onwards)

Time : 3 Hours Maximum : 75 Marks

Part A (10 × 2 = 20)

Answer all questions.

  1. What are the fundamentals rights guaranteed in the Constitution of India?
  2. What are the Directive principles of state Policy enshrined in the Constitution?
  3. Write a note on Working Journalists and other Newspapaer Employees (Condition of Service) and Miscellanous Provision At 1955.
  4. Write the significance of indecent representation of women (prohibition) Act 1986?
  5. What do you mean by contempt of court?
  6. What are the themes of sections 294 and 294A of IPC?
  7. Write a note on Copyright Act 1957.
  8. What is the relevance of Cinematograph Act 1952 today?
  9. Write a note on Right to Privacy.
  10. Briefly explain the function of Press Council of India.

Sub. Code

Part B (5 × 5 = 25)

Answer all questions, choosing either (a) or (b).

  1. (a) Trace the historical perspective of media laws in the India subcontinent.

Or (b) Write a note on the contemporary status of freedom of speech and expression in India.

  1. (a) Critically analyse the usage of section 124(a) in India in the modern times.

Or (b) Differentiate the meanings of defamation, libel and slander.

  1. (a) Discuss the importance of official secrets act in an age of transparent and vibrant democracy.

Or (b) Discuss the difference between civil and criminal law of defamation.

  1. (a) Discuss the position of laws regulating FDI in the Indian media.

Or (b) Critically evaluate the features of Information Technology Act 2000.

  1. (a) What do you mean by self regulation? How does it work in the media domain?

Or

(b) Discuss the need for having code of ethics in media industries.