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M.A. DEGREE EXAMINATION, APRIL – 2022
Second Semester
Journalism and Mass Communication
ADVERTISING AND PUBLIC RELATIONS
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 × 2 = 20)
Answer all questions.
- What is AIDA model?
- What is PSA?
- Define slogan in advertising.
- What is surrogate advertising?
- What is classified advertising?
- Define PR.
- What is DAVP?
- Define publicity.
- What is marketing research?
- What is brand positioning?
Sub. Code
Part B (5 × 5 = 25)
Answer all questions, choosing either (a) or (b).
- (a) Give the types of advertisement appeals.
Or (b) Write about various sales promotion techniques.
- (a) What are the steps and safety measures for brand positioning?
Or (b) Give various regulations of advertisement in India.
- (a) Explain about psychographic and demographic idea in marketing. Or
(b) Explain media buying and media selection.
- (a) Explain the significance of research in advertising.
Or (b) Write a short note on Press conferences.
- (a) Describe the functions and role of PR with examples. Or (b) Write a short note on Corporate Communication.
Part C (3 × 10 = 30)
Answer any three questions.
- “Advertisement should influence the target audience” – Explain in it.
- “Advertising is one of key role in national economic growth” – examine.
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M.A. DEGREE EXAMINATION, APRIL – 2022
Second Semester
Journalism and Mass Communication
THEORIES AND MODELS OF COMMUNICATION
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 × 2 = 20)
Answer all questions.
- Linear model of communication
- George Gerbner.
- Two step flow of communication
- Psychoanalysis approach.
- Development communication theory.
- Participatory communication.
- Lasswell’s Model of communication.
- Feminism.
- Mass Audience.
- Media Propaganda.
Sub. Code
Part B (5 × 5 = 25)
Answer all questions, choosing either (a) or (b).
- (a) Explain the various functions of Mass
Communication.
Or
(b) Explain the various types of communication models.
- (a) Explain the mass society theory.
Or
(b) Discuss the role of media in development.
- (a) Write about Shanon and Weaver’s model of
communication.
Or
(b) Explain the need and significance of participatory communication.
- (a) Explain gate keeping model of communication.
Or
(b) Explain the four eras of mass communication theory.
- (a) Discuss the diffusion of innovation theory.
Or
(b) Explain the concept media hegemony.
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M.A. DEGREE EXAMINATION, APRIL – 2022
Second Semester
Journalism and Mass Communication
GRAPHIC COMMUNICATION
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 × 2 = 20)
Answer all questions.
- What is Colour Depth?
- Define Silk screen printing.
- What is animation? and how it is different from graphics?
- What is a layer in Adobe Photoshop?
- Define Hypertext.
- What is mean by Modeling and Texturing in animation?
- What is compression? Give few comparison formats.
- Define Citizen Journalism.
- What is HTML?
- Define Home page.
Sub. Code
Part B (5 × 5 = 25)
Answer all questions, choosing either (a) or (b).
- (a) Explain the role of creative person.
Or
(b) How the new technology is helpful to visual design- Elaborate it?
- (a) Explain the role and responsibilities of a copy
writer.
Or
(b) Explain the role and responsibilities of a Layout designer.
- (a) Explain the various procedures to design a print
advertisement.
Or
(b) Design a logo and a caption for the concept of child labour.
- (a) "Visualization leads to good creation" – Elucidate.
Or
(b) What is composition? Elaborate the various composition techniques.
- (a) How does art and design affect cultures lifestyle
beliefs and fashion?
Or
(b) Write a short note on Dreamweaver.
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M.A. DEGREE EXAMINATION, APRIL – 2022
Fourth Semester
Journalism and Mass Communication
MEDIA LAWS AND ETHICS
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 × 2 = 20)
Answer all questions.
- What are the fundamentals rights guaranteed in the Constitution of India?
- What are the Directive principles of state Policy enshrined in the Constitution?
- Write a note on Working Journalists and other Newspapaer Employees (Condition of Service) and Miscellanous Provision At 1955.
- Write the significance of indecent representation of women (prohibition) Act 1986?
- What do you mean by contempt of court?
- What are the themes of sections 294 and 294A of IPC?
- Write a note on Copyright Act 1957.
- What is the relevance of Cinematograph Act 1952 today?
- Write a note on Right to Privacy.
- Briefly explain the function of Press Council of India.
Sub. Code
Part B (5 × 5 = 25)
Answer all questions, choosing either (a) or (b).
- (a) Trace the historical perspective of media laws in the India subcontinent.
Or (b) Write a note on the contemporary status of freedom of speech and expression in India.
- (a) Critically analyse the usage of section 124(a) in India in the modern times.
Or (b) Differentiate the meanings of defamation, libel and slander.
- (a) Discuss the importance of official secrets act in an age of transparent and vibrant democracy.
Or (b) Discuss the difference between civil and criminal law of defamation.
- (a) Discuss the position of laws regulating FDI in the Indian media.
Or (b) Critically evaluate the features of Information Technology Act 2000.
- (a) What do you mean by self regulation? How does it work in the media domain?
Or
(b) Discuss the need for having code of ethics in media industries.
