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A set of questions for an exam in the m.a. Degree program in journalism and mass communication, specifically for the subjects advertising and public relations, theories and models of communication, graphic communication, and media laws and ethics. The questions cover various topics such as the aida model, pr, marketing research, media buying, media propaganda, and media laws. The exam is divided into three parts: part a with 20 questions, part b with 25 questions, and part c with 30 questions. The questions are a mix of multiple choice, short answer, and essay-style questions.
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Second Semester
Journalism and Mass Communication
ADVERTISING AND PUBLIC RELATIONS
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 × 2 = 20)
Answer all questions.
Part B (5 × 5 = 25)
Answer all questions, choosing either (a) or (b).
Or (b) Write about various sales promotion techniques.
Or (b) Give various regulations of advertisement in India.
(b) Explain media buying and media selection.
Or (b) Write a short note on Press conferences.
Part C (3 × 10 = 30)
Answer any three questions.
Second Semester
Journalism and Mass Communication
THEORIES AND MODELS OF COMMUNICATION
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 × 2 = 20)
Answer all questions.
Part B (5 × 5 = 25)
Answer all questions, choosing either (a) or (b).
Communication.
Or
(b) Explain the various types of communication models.
Or
(b) Discuss the role of media in development.
communication.
Or
(b) Explain the need and significance of participatory communication.
Or
(b) Explain the four eras of mass communication theory.
Or
(b) Explain the concept media hegemony.
Second Semester
Journalism and Mass Communication
GRAPHIC COMMUNICATION
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 × 2 = 20)
Answer all questions.
Part B (5 × 5 = 25)
Answer all questions, choosing either (a) or (b).
Or
(b) How the new technology is helpful to visual design- Elaborate it?
writer.
Or
(b) Explain the role and responsibilities of a Layout designer.
advertisement.
Or
(b) Design a logo and a caption for the concept of child labour.
Or
(b) What is composition? Elaborate the various composition techniques.
beliefs and fashion?
Or
(b) Write a short note on Dreamweaver.
Fourth Semester
Journalism and Mass Communication
MEDIA LAWS AND ETHICS
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 × 2 = 20)
Answer all questions.
Part B (5 × 5 = 25)
Answer all questions, choosing either (a) or (b).
Or (b) Write a note on the contemporary status of freedom of speech and expression in India.
Or (b) Differentiate the meanings of defamation, libel and slander.
Or (b) Discuss the difference between civil and criminal law of defamation.
Or (b) Critically evaluate the features of Information Technology Act 2000.
Or
(b) Discuss the need for having code of ethics in media industries.