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April 2021 Exam Questions: Advertising, PR, Journalism, Mass Communication, Exams of Journalism

Alagappa UniversityJournalism

Exam questions for the subjects of advertising and public relations and theories and models of communication, as part of the journalism and mass communication degree program, second semester, under cbcs – 2019. The questions cover topics such as media buying, advertising, digital marketing, pr elements, communication theories, graphic communication, media laws, and ethics.

Typology: Exams

2018/2019

Uploaded on 03/06/2024

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R–4489
M.A. DEGREE EXAMINATION, APRIL 2021
Second Semester
Journalism and Mass Communication
ADVERTISING AND PUBLIC RELATIONS
(CBCS – 2019 onwards)
Time : 3 Hours Maximum : 75 Marks
Part A (10 2 = 20)
Answer all questions.
1. What is Media buying?
2. What is an Ad copy?
3. Define Marketing.
4. What is Digital marketing?
5. What is classified advertising?
6. Define Sales promotion
7. What is AAAI?
8. Define Brand image.
9. What is a Media relation?
10. What is External PR?
Sub. Code
515201
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Download April 2021 Exam Questions: Advertising, PR, Journalism, Mass Communication and more Exams Journalism in PDF only on Docsity!

R–

M.A. DEGREE EXAMINATION, APRIL 202 1

Second Semester

Journalism and Mass Communication

ADVERTISING AND PUBLIC RELATIONS

(CBCS – 2019 onwards)

Time : 3 Hours Maximum : 75 Marks

Part A (10  2 = 20)

Answer all questions.

  1. What is Media buying?
  2. What is an Ad copy?
  3. Define Marketing.
  4. What is Digital marketing?
  5. What is classified advertising?
  6. Define Sales promotion
  7. What is AAAI?
  8. Define Brand image.
  9. What is a Media relation?
  10. What is External PR?

Sub. Code

2 R–

Part B (5  5 = 25)

Answer all questions, choosing either (a) or (b).

  1. (a) Explain the importance of advertising

Or

(b) Illustrate the classification of advertising.

  1. (a) Explain the functions of an advertising agency.

Or

(b) What are the skills required for a good copywriter?

  1. (a) Explain the new trends in advertising.

Or

(b) How will you create a television commercial?

  1. (a) Describe the elements of PR.

Or

(b) Write a short note on Media relations.

  1. (a) Describe the process of PR with examples.

Or

(b) List out the different PR ethics.

Part C (3  10 = 30)

Answer any three questions.

  1. Discuss the scope and future of digital marketing.
  2. Elucidate various functions and responsibility of PR.

Wk 3

R–

M.A. DEGREE EXAMINATION, APRIL 202 1

Second Semester

Journalism and Mass Communication

THEORIES AND MODELS OF COMMUNICATION

(CBCS – 2019 onwards)

Time : 3 Hours Maximum : 75 Marks

Part A (10  2 = 20)

Answer all questions.

  1. Define Mass.
  2. Define Monopoly.
  3. What is feminism?
  4. Marshal McLuhan
  5. What is Semiotics?
  6. What is gate keeping model?
  7. Define Sustainable Development.
  8. Define SMCR model.
  9. What is Media Hegemony?
  10. What is agenda setting in media?

Sub. Code

2 R–

Wk 3 Part B (5  5 = 25)

Answer all questions, choosing either (a) or (b).

  1. (a) Explain the characteristics of Mass Communication.

Or (b) Explain Persuasion Theory.

  1. (a) Explain the Cultivation theory.

Or (b) Explain any two of the Communication models: (i) Shannon and Weaver’s model (ii) Harold Lasswell’s model (iii) Westley and McLean’s model

  1. (a) Write short notes on :

(i) Marxist Theory. (ii) Propaganda Theory.

Or

(b) What are the differences between agenda setting theory versus magic bullet theory?

  1. (a) Explain Catharsis effect theory.

Or (b) Explain the role of mass media in public opinion formation.

  1. (a) Discuss the normative theories of the press.

Or (b) Write about the Spiral of Silence theory.

Wk 4

R–

M.A. DEGREE EXAMINATION, APRIL 202 1

Second Semester

Journalism and Mass Communication

GRAPHIC COMMUNICATION

(CBCS – 2019 onwards)

Time : 3 Hours Maximum : 75 Marks

Part A (10  2 = 20)

Answer all questions.

  1. Define Graphic.
  2. What is Bitmap?
  3. Define resolution.
  4. Define typography.
  5. What is multimedia?
  6. What is Gif file?
  7. What is linear writing?
  8. What is Story board?
  9. Give few animation output formats.
  10. What is public sphere?

Sub. Code

2 R–

Wk 4 Part B (5  5 = 25)

Answer all questions choosing either (a) or (b).

  1. (a) Explain the various principles of designs.

Or (b) Explain the basic component of design.

  1. (a) Explain about offset printing process.

Or (b) Explain about various page designing software.

  1. (a) Write about blogging.

Or (b) Write a short note on cyber crimes and cyber ethics.

  1. (a) What are the elements require for designing a Poster?

Or (b) Write about the process of design a webpage.

  1. (a) What is compression? Explain various compressive file formats.

Or (b) What is perspective and texture in visual design?

Part C (3  10 = 30)

Answer any three questions.

  1. Explain the elements and role of front page in a magazine.
  2. What are the essential elements are require for the content development in a magazine production?

R

M.A. DEGREE EXAMINATION, APRIL –

Fourth Semester

Journalism and Mass Communication

MEDIA LAWS AND ETHICS

(CBCS – 2019 Onwards)

Time : 3 Hours Maximum : 75 Marks

Part A (10 × 2 = 20)

Answer all the questions.

  1. Write a brief note on the Directive Principles of State

Policy

  1. What are the powers and privileges of Parliament?
  2. What is the significance of Official secrets act?
  3. How the Indecent Representation of Women (Prohibition)

Act 1986 has promoted protection of women in Indian society?

  1. Write a note on Copyright Act.
  2. What is Sedition?
  3. What is the significance of Right to Information Act

2005?

Sub. Code

2 R

  1. Write a note on Press Council of Act.
  2. What is the significance of having the right to privacy?
  3. Why self-regulation is considered a significant process in promoting standards in Journalism?

Part B (5 × 5 = 25)

Answer all questions, choosing either (a) or (b).

  1. (a) Explain the rights and obligations of media in India. Cite examples from the contemporary polity.

Or (b) Write a note on the salient features of Indian constitution.

  1. (a) Discuss the relevance of the Press and Registration of Books Act 1867 in the present era, particularly in the context of information age.

Or (b) Do you think Section 124(A) of the IPC is being used by successive regimes to control the elements that are uncomfortable with the ruling class?

  1. (a) In the age of corporate media, what role of wages and working conditions of Journalists act plays in protecting the welfare of the Journalists in various media houses?

Or (b) Write a note on the laws and constitutional provisions pertaining to human rights guaranteed to Indian citizens. Critically evaluate the status of enforcement of the same.

4 R

  1. When the Parliament has passed Right to Information Act in 2005 and the same has been put to use, what is the need to continue to have the colonial draconian act called Official Secrets Act? Do you have any justification for having both in a democracy? Explain with your arguments.
  2. Discuss the significance of need for having a Copyright act, particularly when activists promote open access to knowledge sources? In a Socialist Democratic Welfare State like India, how do you justify to amaze wealth in the name of copyrights. On the other hand, how to balance the creative rights of artists, creators, writers and intellectuals. Explain.
  3. Discuss the role and functions of Press Council of India in recent times. Does it promote the freedom of expression in the country or safe guards the commercial interests of the elite owners of the media houses? Explain it with examples.