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Marketo Program Fundamentals: Questions and Answers with Verified Solutions, Exams of Management Fundamentals

Metropolitan State UniversityManagement Fundamentals

A comprehensive overview of marketo program fundamentals, covering key concepts such as filter campaigns, program membership, program status, channels, success metrics, engagement programs, and email programs. It includes a series of questions and answers with verified solutions, offering valuable insights into marketo's functionalities and best practices. Particularly useful for individuals seeking to understand and apply marketo's features for effective marketing automation.

Typology: Exams

2024/2025

Available from 02/04/2025

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2025 Marketo Program Fundamentals Questions and
Answers with Verified Solutions
Filter campaigns - ✔✔A type of smart campaign that has the following characteristics:
- Search for leads based on specific attributes
-Can be scheduled to run on specific dates/times
-Can be "batched"
Program Membership - ✔✔A lead fills out a form on a landing page in the program.
Program Membership - ✔✔You import members into the program from a CSV file.
Program Membership - ✔✔You use the change program status flow action.
Program Membership - ✔✔A lead registers or attends a webinar synced with an event
program.
Program Membership - ✔✔A lead is created using the Marketo iPad check-in application.
Program Membership - ✔✔A lead is added to a SFDC campaign that is synched to the
program.
Program Membership - ✔✔A list is imported to a group list in the database and under
advanced Acquisition Program is selected.
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Download Marketo Program Fundamentals: Questions and Answers with Verified Solutions and more Exams Management Fundamentals in PDF only on Docsity!

2025 Marketo Program Fundamentals Questions and

Answers with Verified Solutions

Filter campaigns - ✔✔A type of smart campaign that has the following characteristics:

  • Search for leads based on specific attributes
  • Can be scheduled to run on specific dates/times
  • Can be "batched" Program Membership - ✔✔A lead fills out a form on a landing page in the program. Program Membership - ✔✔You import members into the program from a CSV file. Program Membership - ✔✔You use the change program status flow action. Program Membership - ✔✔A lead registers or attends a webinar synced with an event program. Program Membership - ✔✔A lead is created using the Marketo iPad check-in application. Program Membership - ✔✔A lead is added to a SFDC campaign that is synched to the program. Program Membership - ✔✔A list is imported to a group list in the database and under advanced Acquisition Program is selected.

Program Status Channel

  1. Invited
  2. Registered
  3. Attended
  4. No Show - ✔✔What are the steps people go through in a program? These steps are defined by the. Share four examples of these. Success - ✔✔Defined as when a member reaches your goal for them within the program Channel: Web content Status:
  • Filled out form
  • Influenced (success) Channel: Web Form Status:
  • Filled out form (success)

(Program fundamentals: Program and Channel Use Case) - ✔✔You want to send an email to individuals thanking them for stopping by and asking them if they would like to receive emails from you. Channel: Applies to: Status: Channel: Nurture Applies to: Engagement Status:

  • Member
  • Influenced (success) (Program fundamentals: Program and Channel Use Case) - ✔✔You want to send multiple emails to the same audience at a consistent pace and time. Channel: Applies to: Status: Engagement program - ✔✔A type of program used for nurture initiatives.

Metrics:

  • Emails sent out on a regular cadence
  • Audience can be split up into clearly defined groups who receive marketing messages based on a standardized set of rules
  • Individuals can change cadence or emails partway through the journey based on an action Channel: Email Send Applies to: Email Status:
  • Member
  • Influenced (Success) - ✔✔You want to send a product update or new release message to your customers Email Program - ✔✔-Email is being sent out at a specific date and time
  • Email is sent out only ONCE
  • Email is sent out to a group based on static or smart list criteria
  • Doesn't need to take any other Marketo action when the email is sent. Engagement program - ✔✔Terminology used for an program.
  • Stream

To add leads to a program, we recommend configuring TRIGGER campaigns that listen for qualifying behaviors, and then utilize the "ADD TO ENGAGEMENT PROGRAM" special FLOW step. - ✔✔How do you ADD a lead to an engagement program in Marketo? Leads can be PAUSED if they become marketing suspended, unsubscribed, or move to another nurture. - ✔✔When can you PAUSE a lead in an engagement program? To PAUSE leads, a similar trigger campaign can be used that listens for behavior, then uses the CHANGE ENGAGEMENT PROGRAM CADENCE flow step. PAUSING leads typically isn't recommended because it will interfere with performance metrics.

  • ✔✔How do you PAUSE a lead in an engagement program in Marketo? Engagement program - ✔✔Transition rules for a program:
  • You need to have more than one stream
  • Pull into a stream
  • Add the trigers and filters you'd like to use to move leads through the stream.
  1. Subject line
  2. Whole Email
  3. From Address
  1. Date/Time - ✔✔What are the four test types for an A/B test?
  • Opens
  • Clicks
  • Click to Open %
  • Engagement Score: this test will need to run for at least 24 hrs.
  • Custom conversion: Allos you to pick any event as a conversion by using triggers and filters - ✔✔What are the winner criteria options available for an A/B test? LaunchPoint Event Partners - ✔✔ON24, GoToWebinar, WebEx are examples of . Manage your webinar events Push reg information captured on Marketo landing page to the configured LanchPoint event Partner Pull attendance info automatically into a Marketo event Track the program status of people as they engage throughout the event - ✔✔When you connect Marketo to a LanchPoint event partner to automate your online events you can:
  • The folder includes filters on smart list membership and more Trigger Campaigns - ✔✔This type of campaign uses smart lists to look for lead behavior:
  • web
  • email
  • social
  • CRM data changes Lead actions and behaviors start the campaign flow step Soft-bounce (email performance) - ✔✔Email was rejected because of a temporary condition, such as a server being down or a full inbox. Hard-bounce (email performance) - ✔✔Email was rejected because of a permanent condition, such as nonexistent email address. stream - ✔✔A is a pool of prioritized content that the engagement program will use to nurture people. engagement program - ✔✔An is a type of program that can accomplish complex nurturing with ease.

emails and programs - ✔✔There are two types of content you can add to engagement program streams and. cast - ✔✔A is the event of sending emails from an Engagement Program. stream cadence - ✔✔You decide when a cast happens by setting up

. This is how you schedule content to go out at regular intervals. person cadence Change Engagement Program Cadence - ✔✔A is a status that defines its ability to receive content from an engagement program. You can use the flow step to change this to Paused or Normal. Exhausted - ✔✔Once a person has received every piece of content in a stream, we call the person. Content Engagement Level - ✔✔ is a 0 to 100 point score that Marketo will give your content. This number is determined by a sophisticated formula using opens, clicks, unsubscribes, program success, and other factors.