Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
Οργάνωση και Διοίκηση, 3οΕξάμηνο
ΕΘΝΙΚΟ ΜΕΤΣΟΒΙΟ ΠΟΛΥΤΕΧΝΕΙΟ
ΣΧΟΛΗ ΗΛΕΚΤΡΟΛΟΓΩΝ ΜΗΧΑΝΙΚΩΝ ΚΑΙ
ΜΗΧΑΝΙΚΩΝ ΥΠΟΛΟΓΙΣΤΩΝ
6η Eνότητα:
ΟΡΓΑΝΩΣΙΑΚΗ ΔΟΜΗ
A Coca-Cola Great Britain case study
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An in-depth analysis of The Coca-Cola Company's organizational structure and strategy, focusing on the case study of Coca-Cola Great Britain. the Company's global and local strategy, the relationship between strategy and structure, and the importance of teamwork and empowerment in creating a successful organizational culture. It also highlights the Company's partnerships with bottling partners and communication channels that support a culture based on relationships.
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2021/2022
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Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
6η Eνότητα:
A Coca-Cola Great Britain case study
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
Creating an effective organisational structure:
A Coca-Cola Great Britain case study
Introduction
The Coca-Cola Company is truly global, and its main product is recognised and
consumed worldwide. The Company organises and structures itself in a way that
reflects that fact. At the same time, the Company looks to meet the particular
needs of regional markets sensitively and its structure also needs to reflect that
fact.
This Case Study illustrates the way in which the Company has built an
organisational structure that is robust and yet also flexible enough to meet these
particular requirements
Read more: http://businesscasestudies.co.uk/coca-cola-great-britain/creating-
an-effective-organisational-structure/introduction.html#ixzz2PVwdgLwX
Follow us: @Thetimes100 on Twitter | thetimes100casestudies on Facebook
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
The challenge facing
The Coca-Cola Company today is
therefore to continue to build an organisational
structure that will deliver
a global and local strategy.
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
The illustration shows the
worldwide distribution of sales of
Coca-Cola products by quantity in
2003. Although Coca-Cola is a
global product with universal
appeal, the Company actually
operates in local environments
around the world, with each
country having its own unique
needs and requirements.
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
Organisational structures need to be designed to meet aims. They involve
combining flexibility of decision making, and the sharing of best ideas across the
organisation, with appropriate levels of management and control from the
centre.
Modern organisations like The Coca-Cola Company, have built flexible structures
which, wherever possible, encourage teamwork. For example, at Coca-Cola
Great Britain any new product development (e.g. Coca-Cola Vanilla) brings
together teams of employees with different specialisms.
At such team meetings, marketing specialists clarify the results of their market
research and testing, food technologists describe what changes to a product are
feasible, financial experts report on the cost implications of change.
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
The corporate segment -Head Office
The Coca-Cola Company has a corporate (Head Office) segment
that is responsible for giving the Company an overall direction and
providing support to the regional structure.
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
A regional Strategic Business Units (SBUs)
This geographical structure recognises that:
markets are geographically separated
tastes and lifestyles vary from area to area. As do incomes and
consumption patterns
markets are at different stages of development.
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
At a more local level…
The management structure for Great Britain:
elements of centralisation
and decentralisation:
a matrix structure for each function
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
Product support
owns or licences nearly 400 brands in non-alcoholic beverages serving consumers in
over 200 countries.
An essential part of the organisation's structure therefore focuses on ensuring that individual products are given the best possible support in regional markets. Within the Company, different teams concentrate on particular products and use their specialist knowledge of the brands and consumer needs to support the sales and promotional effort. In some cases a product is developed solely for local consumption and an example of this is the product Lilt, which is only available in Great Britain and Ireland. Examples of other products available in Great Britain include:
Carbonated soft drinks- Coca-Cola, Fanta, Sprite
Juice & juice drinks- Schweppes' Tomato Juice Cocktail, Oasis, Five Alive
Waters- Malvern
Energy drinks- Burn
Sports drinks- Powerade
Squashes/cordials- Kia-Ora, Rose's Lime Cordial.
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.
Structure and culture (1/2)
Structuring an organisation is not only about organising internal
relationships, it also involves external ones.
The Coca-Cola Company has built well-structured relationships with
a range of external groups including bottling partners.
The relationship The Coca-Cola Company has with its bottlers
worldwide is a key source of strength.
The Company works together with them to ensure that concentrates
and syrups are made into finished beverages that are produced and
distributed to consumers around the globe with unmatched quality
and service.
Εργαστήριο Συστημάτων Αποφάσεων & Διοίκησης Ε.Μ.Π.