Understanding B2B Marketing: Definition, Sectors, Sales Process, and Demand Analysis, Summaries of Marketing Management

An in-depth exploration of b2b marketing, its sectors, sales process, and demand analysis. It delves into the differences between b2b and b2c marketing, the size of markets, and the purchasing process. The document also discusses the types of demand, including direct and derived demand, and illustrates the chain for derived demand. This resource is ideal for university students studying marketing or business, particularly in the second or third year.