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Advertising and Consumer Culture - Lecture Notes | ENGL 151, Papers of English Language

Material Type: Paper; Class: FIRST YEAR WRITING SEMINAR; Subject: English; University: Rhodes College; Term: Spring 2005;

Typology: Papers

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English 151 Office: 406 Halliburton Tower
Spring 2005 Phone: 843-3076, HAASJ
Prof. J. Haas Office Hrs: MW 1-2; Tu 2-3
Or by appt.
ADVERTISING AND CONSUMER CULTURE
THE COURSE
The purpose of this course is to develop the skills needed to produce college-level writing.
However, this course takes as a given that in order to be a good writer, you need to be a good
reader, both of conventional texts (e.g. literature, history, philosophy) as well as the texts that
surround us all the time and that we constantly “read” without even being aware that we’re doing
so. We will read and discuss a series of essays by cultural critics who present arguments about
the meanings of commodities (the stuff we buy that surrounds us) and advertising (the messages
that bombard us). In your writing you will be engaging with these critics—agreeing,
disagreeing, or modifying their arguments—and you will also be learning from them how to read
and write about popular culture.
REQUIRED TEXTS (available at Rhodes College bookstore)
Maasik and Solomon, Signs of Life in the USA, Fourth edition
Lunsford and Ruszkiewicz, Everything’s an Argument (Third edition)
Diana Hacker, A Writer's Reference (Fifth Edition)
The primary text for this course is Signs of Life in the USA. You will be reading, analyzing,
agreeing, and disagreeing with the different essays in this volume. The secondary text for this
course is the rhetoric guide Everything’s an Argument. This will be one of your guides to
formulating and developing arguments and essays. Diana Hacker’s A Writer’s Reference is your
resource for correcting and polishing the grammar and mechanics of your sentences. If your
papers contain sentence-level problems, you will be expected to consult this handbook and figure
out how to correct them.
POLICIES AND EXPECTATIONS
Formal Writing: All formal papers must be in standard college format: typed (11 or 12 point),
double-spaced, with standard (1") margins. I prefer a standard font like Times or Arial. You
will write four papers for this course. Three of them will be related to the course readings, and
one will be a research paper. For each of these papers you will be required to hand in a first draft
which you will then revise. Only your final draft will be graded, but it will not be considered
complete without a first draft. You must hand in your rough draft along with all final drafts.
Late final revisions will be marked down one third of a grade for each day past due. If I need to
return a paper to you for proof-reading, it will be considered late until I get it back. Papers more
than a few days late will not be accepted at all. If you fail to turn in any paper entirely, you will
not be able to pass the class.
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English 151 Office: 406 Halliburton Tower Spring 2005 Phone: 843-3076, HAASJ Prof. J. Haas Office Hrs: MW 1-2; Tu 2- Or by appt.

ADVERTISING AND CONSUMER CULTURE

THE COURSE The purpose of this course is to develop the skills needed to produce college-level writing. However, this course takes as a given that in order to be a good writer, you need to be a good reader, both of conventional texts (e.g. literature, history, philosophy) as well as the texts that surround us all the time and that we constantly “read” without even being aware that we’re doing so. We will read and discuss a series of essays by cultural critics who present arguments about the meanings of commodities (the stuff we buy that surrounds us) and advertising (the messages that bombard us). In your writing you will be engaging with these critics—agreeing, disagreeing, or modifying their arguments—and you will also be learning from them how to read and write about popular culture.

REQUIRED TEXTS (available at Rhodes College bookstore) Maasik and Solomon, Signs of Life in the USA , Fourth edition Lunsford and Ruszkiewicz, Everything’s an Argument (Third edition) Diana Hacker, A Writer's Reference (Fifth Edition)

The primary text for this course is Signs of Life in the USA. You will be reading, analyzing, agreeing, and disagreeing with the different essays in this volume. The secondary text for this course is the rhetoric guide Everything’s an Argument. This will be one of your guides to formulating and developing arguments and essays. Diana Hacker’s A Writer’s Reference is your resource for correcting and polishing the grammar and mechanics of your sentences. If your papers contain sentence-level problems, you will be expected to consult this handbook and figure out how to correct them.

POLICIES AND EXPECTATIONS

Formal Writing: All formal papers must be in standard college format: typed (11 or 12 point), double-spaced, with standard (1") margins. I prefer a standard font like Times or Arial. You will write four papers for this course. Three of them will be related to the course readings, and one will be a research paper. For each of these papers you will be required to hand in a first draft which you will then revise. Only your final draft will be graded, but it will not be considered complete without a first draft. You must hand in your rough draft along with all final drafts. Late final revisions will be marked down one third of a grade for each day past due. If I need to return a paper to you for proof-reading, it will be considered late until I get it back. Papers more than a few days late will not be accepted at all. If you fail to turn in any paper entirely, you will not be able to pass the class.

Submit only hard copies of final drafts and always keep a spare hard copy of your paper in case your computer crashes. You are responsible for making sure your work is adequately backed up. Make sure you give yourself adequate time to accommodate last-minute technical difficulties.

Informal Writing: In addition to the formal papers, I will, on occasion, assign some short ( page) informal writing exercises and/or written responses to a particular reading. These assignments will be graded as Satisfactory or Unsatisfactory.

You should also expect the occasional quiz on reading from Everything’s an Argument.

Presentations: During the week that your research paper is due, you will also give a brief (10- minute) presentation on your research. You will be graded on the quality of your delivery as well as on the content and depth of your material.

Participation: You will be expected to share your ideas and questions in the discussion of readings and to work collaboratively with other members of the class on your own writing and theirs. Your participation in class should show that you have done the reading and thought about it. Make sure you come to class prepared with the day's reading in hand (as well as in your brain) in addition to a pen and notebook. If you show up for class without the necessary materials, I will mark you absent.

At times I may need to make announcements about assignments over email. Make sure you check your email daily.

In-Class Workshops: In addition to discussing readings, we will spend time talking about papers written by members of the class. You can expect to have one of your papers discussed at least once during the semester. The writer will remain anonymous.

  • The procedure for submitting drafts is as follows: at the beginning of the semester, everyone will sign up to choose a paper (either 1,2,3,or 4) to be workshopped (we’ll have time for about four per class period). If your paper is being workshopped, you will submit to me an email attachment of your draft in Microsoft Word. Due to the nature of the assignment, there are no extensions for these drafts. If you are unable to complete the draft for the assigned workshop, you may find someone to switch with as long as you keep me informed. I will not make the switch for you. Failure to turn in a draft for workshop will result in a full letter grade deduction from the final draft.
  • As soon as all the submissions are in, I will email the drafts (with names removed) to the rest of the class. Everyone in the class, including the draft writers, will download the drafts, print, read, and comment on them in preparation for the workshop the next day. I will go over more detailed instructions in class.

Conferences: You are required to meet with me in conference at least once during the course of the semester to discuss some stage of a paper, either formulating or revising it (of course, you may meet with me more than once). If you wish to discuss a draft, make sure you come to the conference with a copy of the draft and that you have reread it recently enough to discuss it

****Mon. 2/21 drafts of essay #2 due by noon** Tu 2/22 Workshop Advertising Th 2/25 Schlosser ( Signs 181-185); EA chap 10

March Tu 3/1 Revised Essay #2 due “Advertising and the End of the World” (film) Th 3/3 Calfee ( Signs 210-16); Lasn ( Signs 217-20)

Tu 3/8 Spring Break Th 3/10 Spring Break

Tu 3/15 Workshop; ****Wed 3/16 draft of essay #3 due by noon** Th 3/17 Begin research discussion; EA chap 18

Tu 3/22 Revised essay #3 due; Research brainstorming Th 3/24 Easter Break

Tu 3/29 [library] Th 3/31 EA chap. 21

April Tu 4/5 TBA Th 4/7 TBA

Tu 4/12 TBA Th 4/14 TBA

Tu 419 Research presentations Th 4/21 Research presentations

****Mon. 4/25 draft of essay #4 due by noon** Tu 4/26 Workshop; Th 4/28 no class; revised essay #4 due by 5pm