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it is about the process and art of advertising
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BRIEFING KNOWIN G THE OBJECTIV E MARKET RESEARC H SETTING THE BUDGET MEDIA SELECTIO N TARGET AUDIENC E DESIGNI NG AND CREATIN G THE AD PLACE AND TIME OF AD EXECUTI ON
The advertiser needs to be briefed about the product or service which has to be advertised. The best idea is selected from various concerned with creative advertisement development and is analyzed in multiple ways.
EXECUTION/PERFORMA NCE The last step is to judge the performance of the Ad in terms of the response of the customers, whether they are satisfied with the Ad and the product, did the Ad reached all the targeted customers, was the Ad capable enough to compete with the other players, etc. Every point must be studied properly and changes are to be made accordingly.