Management Information System
Saini Das
Vinod Gupta School of Management, IIT Kharagpur
Module 08: E-commerce : Digital Markets, Digital Goods
Introduction to E-commerce
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E-commerce: Digital Markets, Digital Goods - Lecture Notes, Study notes of Reporting and Production
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Management Information System
Saini Das Vinod Gupta School of Management, IIT Kharagpur Module 08: E-commerce : Digital Markets, Digital Goods Introduction to E-commerce
E-commerce Digitally enabled commercial transactions (involving exchange of value) between and among organizations and individuals.
Unique Features of E-commerce
- Ubiquity
- Global reach
- Richness
- Interactivity
- Information density (plentiful, cheap and accurate)
- Personalization/customization
- Network effect
- Hit and run pricing
Personalization
- Merchants can target their marketing message to specific individuals by adjusting it to a persons’ clickstream behavior, names, interests and past purchases.
Types of E-commerce
- Business-to-consumer (B2C)
- Amazon.com
- Business-to-Business (B2B)
- Indiamart.com
- Consumer-to-consumer (C2C)
- e-Bay, Etsy
- Mobile e-commerce
Global E-commerce Market Ranking
Global E-commerce Market Ranking (contd..)
E-commerce Challenges
Language and Cultural Issues
- https://www.youtube.com/watch?v=TBFC5isQuYA
Security Issues
References
- K. Laudon and J. Laudon (2016). Management Information Systems Publisher: Pearson. Edition 14e.
- R. De. (2018). MIS Managing Information Systems in Business, Government and Society. Publisher: Wiley. Second Edition.
- Laudon, K. C., & Traver, C. G. (2019). E-commerce: Business, technology, society (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall
Business model
- Business model ascertains the value proposition of your business and how your business makes money (revenue model).
Key Elements of a Business Model
- Value Proposition: How a company’s product or services fulfills customer needs?
- Revenue Model: How to earn money? (Sales/Advertising/Transaction fee)
- Market Opportunity: What marketspace you intend to serve and target audience?
- Competitive Environment: Who else occupies your intended marketspace?
- Competitive Advantage: What special advantages does your firm bring to the marketspace?
- Market Strategy: How to promote products and attract target audience?
- Organizational Development: How the company needs to organize?
- Management Team: What experiences and backgrounds are important for company’s leaders?