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Digital Marketing Course Overview: SEO, SMM, and Google Ads, Cheat Sheet of Digital Marketing
Digital marketing overview, emphasizing its importance in Calicut, India, due to its tech hub growth and demand for professionals. It covers SEO, SMM, email marketing, and Google Ads, highlighting benefits and applications. The document emphasizes digital marketing's scope and relevance for businesses enhancing online presence. A concise guide to understanding fundamentals and potential impact, useful for lifelong learners and students. It provides a basic understanding of the field and its components, valuable for career advancement. Well-structured and accessible, it includes information on cost-effectiveness, global reach, and targeted audience benefits.
Typology: Cheat Sheet
2019/2020
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KICK START YOUR CAREER
WITH A DIGITAL MARKETING
COURSE IN CALICUT
WHY CALICUT IS IMPORTANT IN DIGITAL MARKETING COURSE
Calicut is developing as a regional tech hub, with the Cyberpark and various
incubation centers supporting startups and digital businesses. This creates a high demand for digital marketing professionals.
Calicut has become a key hub for digital marketing education in Kerala and South India due to a mix of educational growth, tech development, and increasing demand for skilled professionals.
Benefits of Digital Marketing Cost-Effective Global Reach Targeted Audience Measurable Results Brand Development
SEO (Search Engine Optimization) SEO is the process of optimizing your website so it ranks higher in search engine results (like Google), leading to more organic (free) traffic. Main Goal of SEO To increase organic (non-paid) traffic to your website by making it more visible to people searching for information related to your business, products, or services.
EMAIL MARKETING Email Marketing is a form of direct digital marketing that involves sending emails to a targeted group of people with the goal of promoting products, services, or building customer relationships.
GOOGLE ADS Google Ads (formerly known as Google AdWords) is Google’s online advertising platform that allows businesses to create and display ads across Google’s search engine, YouTube, partner websites, mobile apps, and more.
Scope of Digital Marketing Digital Marketing course in calicut has a broad and rapidly growing scope, offering numerous opportunities for businesses and professionals alike. It involves using digital channels like search engines, social media, email, websites, and mobile apps to reach and engage with a target audience.