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The Evolution and Functioning of the Internet: History, Technology, and Commerce, Study notes of Mass Communication

An overview of the history, technology, and commercial aspects of the internet. It explains how the internet differs from traditional communication methods, its origins as a military and academic project, and the role of bandwidth in its functionality. The document also touches upon the rise of advertising as a revenue source and the controversies surrounding google's 'orphan works' project.

Typology: Study notes

2009/2010

Uploaded on 03/17/2010

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MSCM 150
Thursday, February 25
The Internet I
1Wednesday, February 24, 2010
Unlike print and broadcast,
which rely on point-to-mass
communication, the Internet
is a network, where every
point can send or receive
communication.
2Wednesday, February 24, 2010
ARPANET
The Internet began as a project of the US Department of Defense
to provide high-speed data communications between military
contractors and research universities. The network was taken
over by the National Science Foundation in 1983, and opened to
public access.
3Wednesday, February 24, 2010
How It Works
The Internet relies on
fiber optic systems,
which transmit
electromagnetic signals
as pulses of light.
Each signal takes up the
same amount of capacity
in the fiber.
More signals = more
demand for capacity.
4Wednesday, February 24, 2010
pf3
pf4
pf5

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Download The Evolution and Functioning of the Internet: History, Technology, and Commerce and more Study notes Mass Communication in PDF only on Docsity!

MSCM 150

Thursday, February 25

The Internet I

is acommunication, the Internetwhich rely on point-to-mass Unlike print and broadcast,

network

, where every

communication.point can send or receive

Wednesday, February 24, 2010

ARPANET

public access.over by the National Science Foundation in 1983, and opened tocontractors and research universities. The network was takento provide high-speed data communications between militaryThe Internet began as a project of the US Department of Defense

How It Works

fi The Internet relies on ber optic systems, as pulses of light.electromagnetic signalswhich transmit

in thesame amount of capacityEach signal takes up the (^) fi ber.

demand for capacity.More signals = more Wednesday, February 24, 2010

Bandwidth

fi Because each signal on a

ber optic network takes

bandwidth of the network, orcapacity, the total capacityup a bit of the network’s

, determines

of the system.the speed and versatility

truck. It's a series of tubes."just dump something on. It's not a big "The internets is not something that you

Sen.

Ted Stevens (R-Alaska)

Wednesday, February 24, 2010

Bandwidth

networks.and more robustrequire more bandwidth,contrast, audio and videolittle bandwidth. InText and data require very

fi engineers have developedbandwidth issues,To compensate for

le compression

streaming technologies.multiplexing, andalgorithms (codecs),

Commerce

of revenue for web providers.free medium, advertising has become a primary sourceThough the Internet was developed as a commerce-

Wednesday, February 24, 2010

Wednesday, February 24, 2010

Google Books

technology/internet/04books.htmlhttp://www.nytimes.com/2009/04/04/of-Print Books is Challenged:NYT April 3, 2009: Google’s Plan for Out-

Wednesday, February 24, 2010

Google Books

scp=4&sq=google%20books&st=csetechnology/19google.html?http://www.nytimes.com/2010/02/19/Arguments on Google Books System:NYT February 18 2010: Judge Hears

Google’s “Orphan” Works

Issues involved:

Intellectual Property

Privitization and Monopoly

Privacy

The Digital Divide

Wednesday, February 24, 2010

Google’s “Orphan” Works

More information: NPR’s

Talk of The Nation

story.php?storyId=112856557http://www.npr.org/templates/story/Transcript and link to audio available at“Who Should Control the Virtual Library.”

No HW, but ...

Blackboard).links discussed in class (see slides onreadings; lectures since 2/11; articles andQuiz #1 - Vivian 1, 2, 10, 16; Meyrowitz

50 points.

For Tuesday 3/

Wednesday, February 24, 2010