Biscuit & Co.: Rebranding and Organizational Change, Schemes and Mind Maps of Business Ethics

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BBYKR Global Champions

Biscuit & Co.

Consultation

AGENDA

Meso - Level 02 Macro - Level 01 Micro - Level 03

As Schein phrased it in his paper “Three Cultures of Management: The Key to Organizational Learning”, “Decisions have to be put into a form that lower levels can understand, often resulting in "translations" that actually distort and sometimes even subvert what the higher levels wanted.” QUOTE

We strive to be recognized as the leading, distinctive brand of traditional, hearty biscuits made with quality ingredients and by employees who care. Out of respect for the family name, together we will work hard and together we will grow. NEW COMPANY MISSION

Rebranding the Value Proposition

“We promote balance.” “We grow together.” “We care.” “We are loyal.”

Rebranding the Value Proposition

❏ (^) Reestablish our reputation Pride in quality of product and services “We care.”

Rebranding the Value Proposition

❏ (^) Do not want to add excess pressure on employees Balance of productivity and socialization “We promote balance.”

Rebranding the Value Proposition

❏ (^) Acknowledgement of employee’s loyalty Want to maintain this high retention Strengthen relationships with customers and employees “We demonstrate loyalty.”

Lewin’s Three - Step Model

UNFREEZE CHANGE

Macro - Level Meso - Level

REFREEZE

Micro - Level

Meso - Level ❏ (^) Revamping Hiring Process ❏ (^) Improving Communication ❏ (^) Open-Door Communication Policy ❏ (^) Feedback System

Open - Door Communication Policy

Allocates time for employees to talk with their managers about any concerns or topics Encourages open discussion even through email if the individual prefers direcretion Supported by the article “Building organisational culture that stimulates creativity and innovation” by Martins and Terblanche, which states it “is necessary to create a culture supportive of creativity and innovation”

Feedback Systems

❏ (^) Positive Feedback Quarterly Performance Reviews - Will reward outstanding performance and excellent cooperation ❏ (^) Negative Feedback Anonymous Feedback Forms - Encourages constructive criticism free of any retaliation

Murphy v.s. Eastern

Andrew Eastern CEO John Southgate Biscuit & Co. MD RIchard Murphy Marketing Manager Will serve as the mediator/third-person. Be the tie-breaker

Preparation for Team Meetings ❏ (^) Frequency ❏ (^) 1/week for managers ❏ (^) 1/month for all staff

1. Assign Roles
2. Make an Agenda with everyone’s input
3. Organize data
4. Send out agenda and data before meeting for everyone to review
5. Come to the meeting ready to DISCUSS
6. Feedback after every meeting to improve