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NOTES bba notes economics and management
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SYL
201
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16
Semester One
English (101) Course objective: This paper is designed to enable the students of management to speak and write with a fair degree of grammatical correctness. Course Contents: Unit-I Tense : Simple present, progressive and present perfect. Simple past, progressive and past perfect. Indication of Futurity.
Modals (Will, shall, should, would, ought to, and others) Verb Structures (infinitives, Gerund and Participles) Linking Devices Unit-II Clauses: Co-ordinate Clause (with, but or either-or, Neither-Nor, otherwise, or else.)
Subordinate Clauses: Noun Clause (As subject, object and complement)
Relative Clause (restrictive and non-restrictive) Adverb Clauses (Open a hypothetical conditionals, with because, though where, so that, as long as, as soon as, Comparative Clauses as += adjective/adverb + as –no sooner than) Unit -III Structural Items: Simple, Compound and Complex sentence. Unit -IV Reported Speech: (i) Declarative Sentences (ii)Imperative sentences (iii)Interrogatives (wh-questions, Yes/No Questions) (iv) Exclamatory sentences
Voice (Transformation of Sentences from Active to Passive and Vise-Versa) Unit -V Composition: Paragraph writing, Essay and Letter writing. References
Computer Application (102) Course Objective : The objective of this paper is to provide an understanding of computers, computer operating system & application of relevant software in management decision making. Course Contents : Unit– I Introduction to Computers Computer System Characteristics and Capabilities : Speed, Accuracy, Reliability, Memory Capability, Repeatability, Computer Hardware and Software; Block Diagram of a computer, Different types of S/W. Type of Computer : Analog, Digital, Hybrid, General and purpose Computers, Computer generation : Characteristics of Computer generations, Computer System – Micro, Minis & main frames, various types of computer peripherals and memory devices.
Unit – II Computer Organization : CPU organization, ALU Control Unit. Input Device :- Categorizing input H/W , Keyboard, Direct Entry – Card Readers, Scanning Device – O.M.R., Character Readers , MICR. Pointing Device – Mouse Light Pen Output Device- Impact Printer, Non Impact Printer, Plotters.
Unit – III Memory of Computer Main Memory Secondary memory; cache Memory; Real and virtual Memory; Memory management Unit (MMU) Unit – IV Working with MS Word, Excel and Power Point: Creating & editing word documents, formatting documents, checking spelling & grammar, adding page no., footnote, graphics clip art, mail merge, use of Excel sheet, header, footer, functions and formats, statistical, mathematical, trigonometric functions, goal seek, pivot table, macros, types of charts, working with slides, types of slides, making presentation with slides, slide transition. Unit – V Elementary Internet Application.
References :
Business Mathematics (103) Course Objectives: The course has been designed to provide elementary yet essential background of mathematical method so that managers may use themselves in business analysis and decision making.
Course Contents :
Unit – I
Matrices and Determinants : Definition of a matrix; Types of matrices; Algebra of matrices; Properties of determinants; Calculation of values of determinants upto third order; Adjoint of a matrix, elementary row & column operations
Unit- II
Linear Programming: Formulation of LPP, Graphical method of solution.
Unit – III
Simultaneous Equations, Theory of Indices and logarithms.
Unit – IV
Average, Ratio and Proportions, percentages, Commission and Discount, Profit and Loss.
Unit – V
Interest: Simple and Compound.
References:
Principles of Management (104) Course Objective : To help the Student to acquire the basic knowledge in concept and theory of principles of management.
Course Contents :
Unit - I Management : Concept of Management, Nature & Scope of Management, Significance of Management, responsibility of managers, Management thoughts : Fayol, Taylor, Elton Mayo; Functions of Management. Unit - II Planning, Characteristics of Planning, Steps in Planning Process, Benefits and Limitation of planning, Types of planning, Objective, Strategies, Policies; Management by Objectives.
Unit - III Organising : Nature & purpose of organization, principle of organization; Departmentation; Centralisation & Decentralisation; Forms of organization structure; Line and Staff relationship. Unit -IV Decision Making : Features of decision making, Role of decision making in management, Types of managerial decision, Steps in decision making process, Decision making techniques, Principles of decision making
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Course Objective : The objective of this paper is to familiarize the student with various theoretical concepts of Economics that are related to life.
Course Contents : Unit –I Elasticity of Demand; Concept and measurement of Elasticity of Demand; Determinant of elasticity of demand; Importance of elasticity of demand. Unit –II Production Function ; Law of variable Proportion; Iso-quant; Economics region and optimum factor combination ; Expansion path: Return to Scale; Internal & External economics and diseconomies; ridge lines. Theory of costs: Short run and long run curves – traditional and modern approaches. Unit – III Market Structure – I Market Structure and Business Decision : Objective of a business firm. a) Perfect Competition : Profit maximization and equilibrium of firm and industry; Short – run and long run supply curves; Price and output determination. b) Monopoly: Determination of price under monopoly; Equilibrium of a firm; Compression between perfect competition and monopoly; Price discrimination. Unit – IV Market Structure – II a) Monopolistic Competition ; Meaning and characteristics: Price and output determination under monopolistic competition; Product Differentiation b) Oligopoly : Characteristics indeterminate pricing and output; Classical models of oligopoly: Kinked demand curve Unit – V Factor Pricing – I : Marginal Productivity theory and demand for factor: Nature of supply of factors inputs: Determination of wage rates under perfect competition and monopoly ; Exploitation of labour. Factor Pricing – II : Rent concept, Recardian and modern theories of rent Quasireant Interests-concepts and theories of interest; Profit nature, concepts and theories of profit. References:
Business Statistics (108) Course Objective : The objective of the course is to help the student in understanding the various statistical methods, techniques in Business studies and Analysis / Discussions. Course Contents : Unit-I Meaning and definition of Statistics; Scope and Limitations of Statistics; Processing and Presentation of Data. Unit-II Measures of Central Tendencies; Mean, Median, Mode, Geometric Mean. Unit-III Measure of Variation : Standard Deviation and Skewness. Unit-IV Correlation Analysis – Karlpearson’s co-efficient of Correlation. Unit-V Index Number, Time Series Analysis.
References : 1.D.H. Elhence-Fundamental of Statistics, Kitab Mahal Allahabad 2.Gupta S.P. -Business Statistics, Sultan Chand & Sons, New Delhi. 3.Hoonda R.P-Statics for business and economics Mac Millian,New Delhi. 4.Richard I& David S Rubin-statics for management ,Pretice hall –New Delhi. 5.Hein l.w.:Quantitative approach to managerial decisions Pretice hall –New Jersy 6.S.C.Gupta & Smt I.Gupta :Fundamental of Statics –Himalaya Publishing House –Delhi 7.D.C.Sancheti & V.K.Kapoor-Statistics Theory Methods and Applications
Cost Accounting (109) Course Objective: The basic objective of this paper is to familiarize the students the basic elements of cost and cost determination. Course contents: Unit – I Cost Accounting- Definition, scope Purpose of Costing and Cost Accounting Unit – II Elements of Cost – Material, Labour and Overheads, Functional Classification of Cost- Direct and Indirect Cost. Unit- III Accounting of Material, Labour and Overheads Cost. Unit – IV Methods of Costing – Unit Costing, Contract Costing, Process Costing (Excluding Equivalent costing , By-products and Job Costing) Unit- V Standard Costing and Budgetary Control.
References:
Environmental Studies (110) Course Objective : The objective of this paper is to familiarize the student with the multidisciplinary environmental issues and to develop public awareness for it.
Course Contents : Unit – I
Semester Three
Managerial Economics (111) Course Objectives : The objective of this paper is to familiarize the students the concepts and theory in decisions making of firm and its application in managerial function. Course Contents : Unit- I Definition of Managerial Economics- Objectives, Nature, Scope, Application of Economic Theories in Decision-making.
Business Environment (114) Course Objective : This paper aims at acquainting the students with the emerging issues in business at the national and international level in the light of the policies of liberalization and globalization. Course Contents : Unit-I Indian Business Environment – Concept, Components, Economic, Social, Cultural, Politico-legal environment and their importance. Unit-II Economic trends (over view): Income; Savings and Investment ; Structures of Indian Industry-Public and Private sector. Trade (Foreign) - Balance of Payments. Unit-III Problems of Growth, Unemployment, Poverty, Regional imbalances, Social injustice, inflation, Parallel economy. Industrial sickness. The current Five Year Plan .- Major policies ; Resource allocation. Unit-IV Role of Government : Monetary and Fiscal Policy; industrial Policy. Industrial Licensing, Privatization, Liberalization, Globalization, Export-Import Policy, Unit-V International Trading Environment, Trends of World Trade and the Problems of Developing Countries. International Economic Grouping: GATT, WTO, World Bank, IMF, UNCTAD.
References :
Management Information System (MIS) - 115
Unit - I Introduction to Management Information System, Nature, Scope and significance, Unit- II Structure of MIS, system, sub-system, integrated system, system view of Business.
Unit -III Process of MIS Development : Defining the problem, Setting system objectives, Determining information needs, sources, Development and selection of alternative design, Unit - IV Implementation of MIS, Evaluating of MIS, Maintenance of MIS Unit -V Information system particularly Finance Information System, Marketing Information, System and Human Resources Information System.
Suggested Readings :
Semester Four
Organisational Behaviour (116)
Course Objective: The objective of this paper is to familiarize the student with basic concepts and behavioral process in an organisation to enable him to develop and adopt effective strategies. Course Contents:
Unit- I Introduction to Organizational Behaviour, approaches to OB, Models of OB. Unit- II Needs, Motivation, Perception, Learning & Personality. Unit- III
Marketing Management (117) Course Objective: The objective of this paper is to familiarize the students the modern Marketing Concepts; tools said techniques to develop their skills required for the performance of marketing functions.
Course Contents:
Unit-I Nature and Scope of Marketing, Marketing System and Environment, Consumer Behaviour, Consumer Markets and Industrial Markets, Decision Making process in buying. Unit- II Market Segmentation, Grouping of market, Targeting and Positioning, Product Decision, Marketing Mix: Elements of Marketing Mix, Product Mix, Branding and Packaging Decisions, Promotion mix. Unit -III Pricing Decisions, Methods of setting Prices, Pricing Strategies, Product Promotion, Unit -IV Channels of Distribution, marketing Channels And Agency.
Unit- V Marketing Research and Marketing Information System. References : 1.Philip Kotler: Principles Marketing, Prentice Hall of India. 2.William J. Stanton: Fundamentals of Marketing, McGraw Hill, New Delhi. 3.R.S.Davarar ,Modern Marketing Management ,Universal book seller ,New Delhi.
Human Resource Management (118) Course Objective : The basic objective of this course is to help the students to acquire and develop decision making skills in relation to meaning people in organizations. Course Contents : Unit- I The course concept and perspectives of Human Resource Management, Structure and Role of Human Resource Management. Unit- II Human Resource Planning, Job analysis and Job description, Recruitment and Selection Process, Socializing the new employee.
Unit-III Employee Training and Development, Performance evaluation, Methods and techniques. Job evaluation. Unit- IV Compensation and Reward Systems,Industrial Disputes,Trade Unions and Participative Management. Unit -V Human Resource Information System, Human Resource Development, Collective Bargaining. References : 1 Armstrong, M.Lal Handbook of Personnel Management. 1984 Kegan and page, London. 2 Cascio V.F. Managing Human Resources 2 nd^ Ed. 1989 McGrew Hill New Yord. 3 DeCinze D.A. and Robbins, S..Personnel Human Resource Management 3 rd^ Ed. 1989 Prentices Hall of India, Delhi. 4 Strauss C & Sayless Lr: Human Problems of Management (New Delhi ,Tata Mc Graw Hill Publishing Company)
Semester Five
Marketing Research (122) Course Objective : The purpose of this paper is to enable students learn the process, tools and techniques of marketing research. Course Contents : Unit-I Introduction to Marketing Research: Marketing Research, Application of Marketing Research, Limitations of Marketing Research, Threats to Marketing Research, Marketing Information System. Unit-II Marketing Research Management, Information Value, Scientific Methods, Research Design. Unit-II Marketing Research Process: Data Collection, Scaling Techniques, Sampling Designs, Sample size decisions, Attitude Measurement, Interviewing. Unit-IV Data Processing, Analysis of Data, Testing Hypothesis, Experimental design, Interpretation and Report Writing. Unit-V Application of Marketing Research: Sales Analysis and Forecasting, Advertising Research, Product Research, Identifying Market Segments.
References :
Quantitative Techniques (123)
Course Objectives:
The objective of the course is to help the student in understanding the various quantitative techniques in business studies.
Course Contents:
Unit – I: Variables and Functions (types of Function, Graphical representation of a function, mathematical question based on functions).
Unit – II: Elements of Calculus (excluding Proofs of theorems and Problems involving trigonometrical ratios), Standard rules for differentiation (Addition, Multiplication, Subtraction, Division), Chain Rule and Logarithm.
Unit – III: Meaning and definition of Probability (Addition Rule, Multiplication Rule, Baye’s Theorem, Poison distribution, Binomial distribution).
Unit – IV: Sampling and Sampling Distribute (T-test, Z-test, f-test, Chi-square test).
Unit – V: Linear Programming – Formulation of Problem, Methods of solving Linear Programming Problems related to mixed constraints.
References:
Sales and Advertisement Management (124) Course Objective : The basic objective of this paper is to acquaint students with management of a firm’s sales operations, as well also with the theory and practice of advertising. Course Contents : Unit-I Sales Management, Objectives , nature and scope, Theories of Selling. Unit-II Sales Force Management - Selection, Training, Evaluation, Motivation, Compensation of Sales Personnel, and control. Unit-III Advertising Management -Nature and Scope of Advertising, Media Planning, Campaign Planning. Unit-IV
Steps in preparation of advertisement: copy, logo, slogan, illustration etc. Unit-V Advertising appeals and advertising effectiveness. References :
Investment Management (125) Course Objectives: The objective of this course is to help students understand various issues in security analysis & portfolio management. Course Contents : Unit – I : Investment Management: nature, scope and objectives, alternative forms of investment. Unit – II :Stock market operations: New Issue Market, Secondary Market operations. Unit – III :Valuation of securities: Valuation of Bonds and Shares. Unit – IV :Fundamental Analysis and Technical Analysis. Unit – V :Portfolio Analysis, Sharpe Index and Mrakowitz Theory. References :
Material Management (126) Course Objective: This Course aims at acquainting the students with the importance and various techniques of Material Management.
Course Contents: Unit- I Scope, Importance and Functions of Material Management, Characteristics of Material Functions Unit- II Objectives of Material Management, Manpower planning andf Material Management, Materials Planning, Capacity Requirements Planning. Unit- III Principles of Inventory Management- Types of Inventory, ABC Analysis, Basic Inventory Models, Determination of EOQ, Safety Stock, Need and functions of Inventory Control, Symptoms of Poor Inventory Management, Quality Standards in inventory Control. Unit – IV Cost Reduction Techniques- Value Analysis, Value Engineering, Simplification, Standardization, use of Linear Programming, Transportation Model, Quality Control and Inspection, ISO 9000 series, Material Information System. Unit- V The Future of Material Management- Capital Investment Decisions, Purchase of Capital Equipments, Techniques used in Capital Investment Decision. References: 1 MM.Verma- Material Management, S.Chand and Sons, New Delhi. 2 A.K. Dutta, Material Management, Prentrice-Hall of India Pvt. Ltd, New Delhi. 3 Dolbey & Lee- Materials Management- IMH Publications 4 Gopal Krishanan- Material Management, PHI Publications, New Delhi 5 S.E.Sexena – Material Management, Sahitya Bhawan.
Semester Six
Business Policy and Strategy (127)
Course Objectives: To help students formulate and strengthen the effective strategies of day to day business.
Course Contents :
Business Ethics and Social Responsibility (130)
Unit – 1
Objective of Business Attitudes, Beliefs and value Principal of Business Ethics
Unit-II
Social Responsibilities of Business concept, Rational Dimensions and Tools of Social Responsiblities, social Responsibility and Social Responsiveness.
Unit – III
Ethics in Managing Ethical Theories, Enterprise Mission, Institutionalizing Ethics Code of ethics and its implementation.
Unit-IV
Social Audit-Evaluation of concept, Objectives ; Needs, Features, Benefits, Approaches to Socical Audit.
Unit-V
Social Responsibilities of Indian Businessmen/Managers-Towards Shareholders, Consumers, Government, Community, Etc. Cases.
References :
Project Report and Viva –Voce (131)
Research report has to be an empirical work. It is to be started from the beginning of the six semester under the guidance of faculties of the college. The topics of the research project is to be finalised with the consultation of the faculty guide. The project will be evaluated both by internal of the college and external which is to be decided by the university.