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Herbalife Business Building: A Roadmap to Success by Craig & Caroline Tsutakawa, Study notes of Marketing

Insights from Craig & Caroline Tsutakawa, Herbalife Executive President’s Team Members, on building a successful Herbalife business. Topics include focusing on deep core passions, creating product and income stories, using samples, and qualifying for promotions.

Typology: Study notes

2021/2022

Uploaded on 09/27/2022

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Building Your
Herbalife Business
By Craig & Caroline Tsutakawa
Executive Presidents Team Members
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Download Herbalife Business Building: A Roadmap to Success by Craig & Caroline Tsutakawa and more Study notes Marketing in PDF only on Docsity!

Building Your

Herbalife Business

By Craig & Caroline Tsutakawa Executive President’s Team Members

Herbalife…The Best Present!

  • What you can believe and

conceive, you can achieve

  • Walt Disney World, Orlando

Florida

  • Got to see yourself there

FIRST!

Sight vs. Vision

Stair Step to Success

  • Position Determines Income
  • Your Income Determines Your Lifestyle
  • We all do the Same Thing
  • Higher the Position, Higher the Income

Create Product Story

1. Use the Products…

  • Commit: Maximum Results
    • Weight & Measurements
    • Picture
    • Upgraded Ourselves to Ultimate
  • Create a FAST story – Why? Fast is better than Slow

2. Talk to People- Retail the Products

  • KEY: Fast Income Story
    • Tremendous need in marketplace for our products
    • Retail generates daily cash flow
  • 2 Types of people:
    • People you know & People you don’t know
    • Who do you know – Make a list – Grand openings
  • Retail at EVERY opportune moment – Wear The Button

Create Income Story

World Team First Month

3. Get to the Next Position

Why World Team?

  • Highest entry position one can get to their FIRST month in Business.
  • Qualify for Higher Level Trainings
  • Stepping Stone to the Infinity Bonus
  • New Pin & Recognition
  • More Supervisors this month means more Potential for Royalties next month.

Getting to World Team, Moves us Half

Way up to our Goals

Focus W.T. 10 Day Results

Asked: Who do you know? Duplicated Downline…. Good copy cat: Copy Same Words. Why World Team?

  • Highest entry position in the company.
  • Higher Level Trainings
  • Stepping Stone to the Infinity Bonus
  • New Pin & Recognition
  • More Supervisors this month means more potential for Royalties next month.

Focus W.T. 10 Day Results

10,000-1 st^ level, 32,000-Rest

5. Qualify for Everything: Promotions

“Promotions are the fastest

and easiest way to get

your check up!”

-Mark Hughes

Promotions=Power Tools

Our Road to President’s Team

Keys to Success… Committed to Consistency (Became a MUST)

  1. Use the Products
  2. Talk to People
  3. Get to the Next Position
  4. Get to the Events
  5. Qualify for Everything

Took us from Bankruptcy to $20K income in a little over 2 years!

Pharmaceutical Company’s

have built a Trillion Dollar

Business on Samples.

  • Samples create product awareness and desire.
  • Samples create retail opportunities
  • “Where Samples Go, Products Flow.”

Samples Sell

Samples/Sample Packs Grow Royalties

  • Gets your team and new Distributors to build a customer base Fast – Create Cash Flow Faster.
  • Get “Product Awareness” Out to the Masses of People.
  • Samples give people a Positive Result which causes them to want more!
  • Supervisors Reorder Sooner.
  • Supervisors Recruit Sooner.
  • Quicker Cash Flow = Higher Retention.
  • Higher Retention = Higher Royalties