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Test Bank BUS 41500 Advertising & IMC Exam Questions and Answers 2025_2026 Grade A+
Typology: Exams
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involves transmitting, receiving, and processing information.
A. Listening
B. Service
C. Hearing
D. Communication
E. Speaking
D. Communication
A. Executive team
B. Receiver
C. Sender
D. Production unit
E. Consumer
C. Sender
Encoding is forming verbal and nonverbal ___________________
A. Advertising
B. Emotions
C. Opinions
D. Messages
E. Cues
E. Cues
__________________________ occur(s) when the message reaches one or more of the receiver's senses.
A. Noise
B. Transmission devices
C. Decoding
D. Encoding
E. Understanding
C. Decoding
Talking on the phone during a television commercial is considered __________________ in communication.
E. Break-even
A. Starting
The traditional view of promotion has expanded to include ______________ and _________________
A. Digital marketing; social media
B. Social media; sales promotions
C. Social media; personal selling
D. Database marketing; sales promotions
E. Digital marketing; personal selling
A. Digital marketing; social media
A strategic marketing plan coordinates every component of the ________________ in order to achieve harmony in the message and promotions relayed to customers and others
A. Business
B. Marketing mix
C. SWOT
D. Situational Analysis
E. Focus group
B. Marketing mix
Defining primary marketing objectives establishes all of the following targets EXCEPT
A. Employee attrition
B. An increase in market share
C. Desired customer actions
D. Higher sales
E. A new competitive position
A. Employee attrition
Posting pictures on Facebook from a laptop and then texting friends to go check them out is an example of ________________
A. Investigative spider-webbing
B. Social spider-webbing
C. Quantum journey
D. Channel power
E. Content grazing
B. Social spider-webbing
Company leaders expect advertising agencies to produce _________________ outcomes
A. Immeasurable
B. Unrealistic
_____________________ results when consumers believe that various brands provide the same set of attributes
A. Generic branding
B. Brand identification
C. Brand loyalty
D. Dissociation
E. Brand parity
E. Brand parity
Advertising theories form the __________________ used to design advertisements
A. Alternatives
B. Appeal
C. Background
D. Opposition
E. Justification
C. Background
In order to have the greatest impact, the marketing team may often use ____________________ tactics to give sponsorship programs a boost
A. Consumer promotions
B. Personal selling
C. Database and direct response marketing
D. Public relations
E. Trade promotions
D. Public relations
________________________ selling involves contact with retail customers and other businesses
A. Indirect
B. Impersonal
C. Cold
D. Outsourced
E. Personal
E. Personal
Trade promotions do not include ______________________
A. Discounts
B. Cooperative advertising
C. Trade incentives
D. Public relations
E. Slotting fees
A. Flexibility
B. Adaptation
C. Rigidity
D. Globalization
E. Standardization
E. Standardization
_________________ results in the creation of products and marketing messages designed for and adapted to individual countries
A. Adaptation
B. Uniformity
C. Diversity
D. Rigidity
E. Standardization
A. Adaptation
Even when a firm uses the adaptation strategy, marketers from various countries
A. Claim proprietary rights
B. Learn from each other
C. Seek to increase marketing costs
D. Do not enrich their knowledge
E. Engage in protectionism
B. Learn from each other
____________________ principles can and should be used with either adaptation or standardization in international marketing
Chapter 8
Digital marketing includes _______________
A. Mobile marketing, internet marketing, and HD radio
B. E-Commerce, internet marketing, and mobile marketing
C. Internet marketing, newspapers, and mobile marketing
D. Internet marketing, magazines, and digital billboards
E. E-commerce, mobile marketing, and digital bus signs
A. Mobile-optimized design
B. Brand engagement
C. Customer-centric design
D. Channel integration
E. Search-optimized design
A. Mobile-optimized design
Integration is very important when developing a multi-channel strategy. Which of the following is an example of integrated channels?
A. Large online product assortment
B. Chat capabilities to help with ordering
C. Retail stores with a kiosk to order items not in stock from the store's website
D. Free shipping on any order
E. Development of a new stand-alone catalog
C. Retail stores with a kiosk to order items not in stock from the store's website
Blogs, feedback applications, and customer reviews are ways that an e-commerce site can build:
A. Retailer engagement
B. Channel integration
C. Brand engagement
D. Increased assortment
E. Customer support
C. Brand engagement
Online retailers find a high percentage of online shoppers abandon shopping carts prior to checkout. Retailers may make changes to their websites in order to reduce abandonment. Which of the following is a reason offered to reduce abandonment?
A. Embed shipping costs into the price of the item, so consumers don't see them.
B. Show all costs up front
C. Require all users to create an account before allowing them to check out
D. Offer multiple pages between the list of products and the checkout pages
E. Reduce prices for online shoppers
B. Show all costs up front
Financial incentives, convenience incentives, and value-added incentives are all examples of
A. Cyberbait
B. Channel integration
C. Retailer engagement
D. E-commerce
E. Increased assortment
A. Cyberbait
B. It assists in targeting individuals and locates stores where they can shop.
C It assists in targeting individuals and engages the consumer with the company and the product
D. It engages the consumer with the company and the product, and provides consumers with online activities
E. It assists with targeting companies selling products and finding businesses interested in those products
C It assists in targeting individuals and engages the consumer with the company and the product
Developing useful information and product-use solutions to potential customers is called
A. Marketing details
B. Content marketing
C. Online marketing
D. Web content
E. Brand information
B. Content marketing
The creation of location-based mobile advertising campaigns is called _____________________
A. Geo-targeting
B. Marketing
C. Behavioral targeting
D. Content marketing
E. Interactive marketing
A. Geo-targeting
The location-based advertising most often used is ___________________
A. By city or zip code
B. Audience data targeting
C. Geo-fencing
D. Geo-aware advertising
E. Designated marketing areas (DMAs)
E. Designated marketing areas (DMAs)
What is a difference between content marketing and native marketing?
A. Native marketing increases brand awareness
B. Native marketing increases social engagement
C. Native marketing uses a third-party site
D. Native marketing uses a third-party's audience
E. Native marketing is the same as content marketing
D. Native marketing uses a third-party's audience
________________________ engages individuals who have visited a site but did not make purchases.
E. Newsletters
D. Blogs
Multiscreen advertising refers to advertising in which of the following media?
A. Web, mobile, and tablets
B. The web and tablets
C. Mobile, television, and tablets
E. E-books, television, and tablets
E. Web, television, and mobile
A. Web, mobile, and tablets
Banner ads are a popular form of online advertising. Which is an option or benefit advertisers might use with banner ads?
A. Banner ads can replace traditional advertising
B. Banner ads are a way of avoiding malware
C. Banner ad technology has peaked, with little new innovation available
D. Banner ads can be used independently of other advertising
E. Banner ads can target specific company links
E. Banner ads can target specific company links
The concept of brand spiraling combines ________________
A. Offline content with brand messaging
B. Online content with website content
C. Offline content with traditional media
D. Online advertising with offline branding tactics
E. Broadcast media with offline content
D. Online advertising with offline branding tactics
Search engine optimization is the process of increasing the probability of a particular company's website emerging from a search. Which of the following statements about search engine optimization is true?
A. Search engine optimization has no real impact on page-views
B. The goal of search engine optimization is to make you use a specific search engine.
C. 80 percent of all web traffic begins at a search engine
D. Search engine optimization doesn't really help improve the number of hits on a home page
E. Search engine optimization guarantees increases in sales
C. 80 percent of all web traffic begins at a search engine
There are several forms of search engine optimization (SEO). Which of the following is a form of search engine optimization?
A. Blogs and newsletters
