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HL a | ‘ ‘ oo e Sed -Fo _— ee Increase _bay, — | co aning ‘caps [tthe mprtator inyowe in n_pert pe me io oe porter ave. steps = es } ' 3 Explain. civereiticution stoiagy atth oultoble example: defination :- — Diversiticarion fs conection of business onder ane ra eesce ) A com, pany fs_ diversified when tt Prin to or more jine oF busin ess - Tie divers -A"ed, company. need nut induus-riol 2 multi business | Grrad eqn ; © 4 wrranggic planus be ey from several disfrentr busines) [_corppdtigg in _obvers & industry environme op. 2s __ __ Ht _4_straegres oF hiversificapicn can Include: @ rnperal oftvelopment of ned product or morket. © Acquissaft'on of Otner Arm _- © akances with complementry wmpany: ® licensing of new technology ) _ ®_ oistrubstyion or ine por4ing a proline line manvyeture bY anorney 1 1 Os = + TYpes oF cliverarercaplon : — a 7 ed Uversifi'castion : Tt occure When business c gers buf Wit With in en the same mer of the product for one reot if eM rgarkef . —____— — @ unrelated i ci vere fieatioj- r+ octY phen _t business opt for | complete no new pact line Pa marKet eA *- cCsamsung . Care efettt — ' Aa WJ @__Hor2on4a) dirversificodton:— 27m -thfs case company centers. (nto a new _ business whith. % NEY closely reaped whtn exiting line of puslnes $ Otis PAH gre hepa awe qr market: jj | = ———]| 4 | a here che ‘(ompany one-step oe (@Back wand clinesifrcat Ais. ahe q Current _Pusiness - Of bu pess _bacs Hom one Seep | . @ foreword pusinedss2 7 exten. Tn.qnis company enter, into qeHtv'H} which t expen _current pusinel “hPa aay OO pag yey og gh ‘ A i —— ——4 — | —__—_ Page No. | Date ! 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