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Ch 1 | MKT 300 - Principles of Marketing, Quizzes of Principles of Marketing

Instructor: Bryan "Turf" Little Class: MKT 300 - Principles of Marketing; Subject: MKT Marketing; University: Eastern Kentucky University; Term: Fall 2012;

Typology: Quizzes

2011/2012

Uploaded on 08/28/2012

rolandaj14
rolandaj14 🇺🇸

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TERM 1
Marketing
DEFINITION 1
A set of processes for creating, capturing,
communicating and delivery of values to customers,
clients, and society
TERM 2
Marketing Plan
DEFINITION 2
a written document by firms that specifies the
marketing activities for a specific period of time
TERM 3
Exchange
DEFINITION 3
The trade of things of value between the buyer and
seller so that each is better off as a result
TERM 4
Marketing Mix & four
P's
DEFINITION 4
Product, Price, Place, Promotionthe controllable set of
activities that a firm uses to respond to the wants of
it's target markets
TERM 5
Goods
DEFINITION 5
Items that you can physically touch
pf3
pf4

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Marketing

A set of processes for creating, capturing, communicating and delivery of values to customers, clients, and society TERM 2

Marketing Plan

DEFINITION 2 a written document by firms that specifies the marketing activities for a specific period of time TERM 3

Exchange

DEFINITION 3 The trade of things of value between the buyer and seller so that each is better off as a result TERM 4

Marketing Mix & four

P's

DEFINITION 4 Product, Price, Place, Promotionthe controllable set of activities that a firm uses to respond to the wants of it's target markets TERM 5

Goods

DEFINITION 5 Items that you can physically touch

Services

any intangible offering that involves a deed, performance, or effort that can't be physically possessed TERM 7

Ideas

DEFINITION 7 Intellectual concepts- Thoughts, philosophies, and opinions TERM 8

B2B Business 2 Business

DEFINITION 8 Selling merchandise from one business to another TERM 9

B2C Business 2 Consumer

DEFINITION 9 Businesses sell to consumers TERM 10

C2C Consumer 2 Consumer

DEFINITION 10 Consumer sell to other consumers

Customer Relationship Management

A business philosophy an set of strategies, programs, and system that focus on identifying and building loyalty among the firms most valued customers TERM 17

Supply Chain

DEFINITION 17 the group of firms that make and deliver a given set of goods and services TERM 18

Entrepreneurs

DEFINITION 18 a person who organizes, operates , and assumes risk of a new business