Download Ch 1 | MKT 300 - Principles of Marketing and more Quizzes Principles of Marketing in PDF only on Docsity!
Marketing
A set of processes for creating, capturing, communicating and delivery of values to customers, clients, and society TERM 2
Marketing Plan
DEFINITION 2 a written document by firms that specifies the marketing activities for a specific period of time TERM 3
Exchange
DEFINITION 3 The trade of things of value between the buyer and seller so that each is better off as a result TERM 4
Marketing Mix & four
P's
DEFINITION 4 Product, Price, Place, Promotionthe controllable set of activities that a firm uses to respond to the wants of it's target markets TERM 5
Goods
DEFINITION 5 Items that you can physically touch
Services
any intangible offering that involves a deed, performance, or effort that can't be physically possessed TERM 7
Ideas
DEFINITION 7 Intellectual concepts- Thoughts, philosophies, and opinions TERM 8
B2B Business 2 Business
DEFINITION 8 Selling merchandise from one business to another TERM 9
B2C Business 2 Consumer
DEFINITION 9 Businesses sell to consumers TERM 10
C2C Consumer 2 Consumer
DEFINITION 10 Consumer sell to other consumers
Customer Relationship Management
A business philosophy an set of strategies, programs, and system that focus on identifying and building loyalty among the firms most valued customers TERM 17
Supply Chain
DEFINITION 17 the group of firms that make and deliver a given set of goods and services TERM 18
Entrepreneurs
DEFINITION 18 a person who organizes, operates , and assumes risk of a new business
