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Instructor: Bryan "Turf" Little Class: MKT 300 - Principles of Marketing; Subject: MKT Marketing; University: Eastern Kentucky University; Term: Fall 2012;
Typology: Quizzes
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A set of processes for creating, capturing, communicating and delivery of values to customers, clients, and society TERM 2
DEFINITION 2 a written document by firms that specifies the marketing activities for a specific period of time TERM 3
DEFINITION 3 The trade of things of value between the buyer and seller so that each is better off as a result TERM 4
DEFINITION 4 Product, Price, Place, Promotionthe controllable set of activities that a firm uses to respond to the wants of it's target markets TERM 5
DEFINITION 5 Items that you can physically touch
any intangible offering that involves a deed, performance, or effort that can't be physically possessed TERM 7
DEFINITION 7 Intellectual concepts- Thoughts, philosophies, and opinions TERM 8
DEFINITION 8 Selling merchandise from one business to another TERM 9
DEFINITION 9 Businesses sell to consumers TERM 10
DEFINITION 10 Consumer sell to other consumers
A business philosophy an set of strategies, programs, and system that focus on identifying and building loyalty among the firms most valued customers TERM 17
DEFINITION 17 the group of firms that make and deliver a given set of goods and services TERM 18
DEFINITION 18 a person who organizes, operates , and assumes risk of a new business