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Business Ethics and Marketing: Terms and Definitions, Quizzes of Principles of Marketing

Definitions for various terms related to business ethics and marketing, including ethical climate, marketing ethics, corporate social responsibility, macroenvironmental factors, culture, demographics, generational cohorts, green marketing, technological advances, economic situation, inflation, foreign country fluctuations, and political/regulatory environment.

Typology: Quizzes

2011/2012

Uploaded on 09/09/2012

rolandaj14
rolandaj14 🇺🇸

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TERM 1
Business Ethics
DEFINITION 1
Refers to a branch of ethical study that examines
ethical rules and principles within a commercial
context, the various moral or ethical problems that
may arise in a business setting
TERM 2
Ethical Climate
DEFINITION 2
the set of values within a marketing firm or in the
marketing division of any firm that guide decision
making and behavior
TERM 3
Marketing Ethics
DEFINITION 3
Refers to those ethical problems that are specific to
the domain of marketing
TERM 4
Corporate Social Responsibility
DEFINITION 4
Refers to the voluntary actions taken by a company to
address the ethical, social, and environmental
impacts of its business operations and concerns of it's
stakeholders
TERM 5
Macroenvironmental Factors
DEFINITION 5
Aspects of the external environment that affect a
company's business, such as the culture,
demographics, social issues, technological advance,
etc
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Business Ethics

Refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that may arise in a business setting TERM 2

Ethical Climate

DEFINITION 2 the set of values within a marketing firm or in the marketing division of any firm that guide decision making and behavior TERM 3

Marketing Ethics

DEFINITION 3 Refers to those ethical problems that are specific to the domain of marketing TERM 4

Corporate Social Responsibility

DEFINITION 4 Refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and concerns of it's stakeholders TERM 5

Macroenvironmental Factors

DEFINITION 5 Aspects of the external environment that affect a company's business, such as the culture, demographics, social issues, technological advance, etc

Culture

the set of values, guiding beliefs, understandings and ways of doing things shared by members of a society TERM 7

Country Culture

DEFINITION 7 Entails easy-to-spot visible nuances that are particular to a country, such as dress, symbols, ceremonies, and language TERM 8

Demographics

DEFINITION 8 Information about the characteristics of human populations and segments, especially those used to identify consumer markets such as age, gender, income, and education TERM 9

Generational Cohort

DEFINITION 9 A groupe of people of the same generation TERM 10

Seniors

DEFINITION 10 America's fastest growing generational cohort; people aged 55 to 64 years old

Technological advances

Macroenvironmental factor that has greatly contributed to the improvement of the value of both products and services in the past few decades TERM 17

Economic

Situation

DEFINITION 17 Macroeconomic factor that affects the way consumers buy merchandise and spend money, both in a marketers home country and abroad TERM 18

Inflation

DEFINITION 18 Refers to the persistent increase in the prices of goods and services TERM 19

Foreign Country Fluctuations

DEFINITION 19 Changes in the value of a country's currency relative to the currency of another country TERM 20

Political/ Regulatory environment

DEFINITION 20 Comprises political parties, government organizations, & legislation & laws

Interest Rates

these represent the cost of borrowing money