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Definitions for various terms related to business ethics and marketing, including ethical climate, marketing ethics, corporate social responsibility, macroenvironmental factors, culture, demographics, generational cohorts, green marketing, technological advances, economic situation, inflation, foreign country fluctuations, and political/regulatory environment.
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Refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that may arise in a business setting TERM 2
DEFINITION 2 the set of values within a marketing firm or in the marketing division of any firm that guide decision making and behavior TERM 3
DEFINITION 3 Refers to those ethical problems that are specific to the domain of marketing TERM 4
DEFINITION 4 Refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and concerns of it's stakeholders TERM 5
DEFINITION 5 Aspects of the external environment that affect a company's business, such as the culture, demographics, social issues, technological advance, etc
the set of values, guiding beliefs, understandings and ways of doing things shared by members of a society TERM 7
DEFINITION 7 Entails easy-to-spot visible nuances that are particular to a country, such as dress, symbols, ceremonies, and language TERM 8
DEFINITION 8 Information about the characteristics of human populations and segments, especially those used to identify consumer markets such as age, gender, income, and education TERM 9
DEFINITION 9 A groupe of people of the same generation TERM 10
DEFINITION 10 America's fastest growing generational cohort; people aged 55 to 64 years old
Macroenvironmental factor that has greatly contributed to the improvement of the value of both products and services in the past few decades TERM 17
DEFINITION 17 Macroeconomic factor that affects the way consumers buy merchandise and spend money, both in a marketers home country and abroad TERM 18
DEFINITION 18 Refers to the persistent increase in the prices of goods and services TERM 19
DEFINITION 19 Changes in the value of a country's currency relative to the currency of another country TERM 20
DEFINITION 20 Comprises political parties, government organizations, & legislation & laws
these represent the cost of borrowing money