TERM 1
profit
DEFINITION 1
the reward to a business firm for the risk it undertakes in
marketing its offerings
TERM 2
strategy
DEFINITION 2
an organization's long term course of act that delivers a
unique customer experience while achieving its goals
TERM 3
core value
DEFINITION 3
the fundamental, passionate, and enduring principles that
guide an organization.
TERM 4
mission
DEFINITION 4
a statement or vision of an organization's function in society
TERM 5
organizational culture
DEFINITION 5
the set of values, ideas, attitudes, & behavioral norms that is
learned & shared among the members of an organization
