TERM 1
environmental scanning
DEFINITION 1
the process of acquiring information on events outside the
organization to identify and interpret potential trends.arise
from 5
sources:socialeconomictechnologicalcompetitiveregulator
TERM 2
social forces
DEFINITION 2
the demographic characteristics and the culture of the
population
TERM 3
demographics
DEFINITION 3
description of a population according to characteristics such
as age, gender, ethnicity, income, occupation
TERM 4
baby boomers
DEFINITION 4
the generation of children born between 1946-1964
TERM 5
generation
x
DEFINITION 5
members of the US population born between 1965-1976baby
bust
