Download Client Questionnaire for Portland Outdoor Recreation's New Website - Prof. Peter L. Hoelte and more Assignments Web Design and Development in PDF only on Docsity!
2000 sw fifth avenue portland, oregon 97201 503.228.6528 tel
Client Questionnaire for Web Site Projects Date: Oct 27 , 200 8
Please take time to complete the following questionnaire. Your answers will help us help you in the most efficient and cost-effective manner. Be as detailed as you can. Feel free to call us with any questions or comments. All information provided on this questionnaire is strictly confidential. AI Design will provide a signed, non-disclosure statement if requested. Thank you!
A. Tell us about your company or organization
Company name: Portland Outdoor Recreation
Primary contact/title: John Doh, Marketing Director
Address: 5555 SW Macadam Blvd.
Phone: 503.555.
Fax: 503.555.
Email: john_doh@portlandoutdoorrecreation.com
Web URL: www.portlandoutdoorrecreation.com
Please describe your primary business or service.
Portland Outdoor Recreation is a leading provider of guided outdoor recreational activities in Portland, Oregon. We’ve been doing business for over 35 years, and are locally-owned by the son of the founder.
Do you have a mission statement? If yes, we would like to see it.
Portland Outdoor Recreation strives to provide fun, safe, environmentally-conscious and adventurous outdoor activities for individuals. Our goal is to help individuals experience the great outdoors in a group setting with a skilled leader.
Who are your primary competitors?
REI, Next Adventure, U.S. Outdoor Store
Please provide your competitors’ URLs.
www.rei.com, www.usoutdoorstore.com,
How did you hear about AI Design?
Highly recommended by a friend.
2000 sw fifth avenue portland, oregon 97201 503.228.6528 tel
B. Objectives
What are your needs for this site? (Please check all that apply) X_ Usability X_ Provide a look and feel to your site ___ Provide additional functionality (e.g. e-commerce, lead generation, etc.) ___ Introduce brand standards ___ Add personalization features X_ Counter improvements in your competitors’ Web presence X_ Increase market share ___ Preempt or eclipse competitors’ efforts
Please indicate which of the following features you would like to have on the new site:
X_ Product/Services Information ___ Data collection X_ E-Commerce Explain: allow people to sign up for activities online ___ Information exchange (forums, chat rooms or community areas) ___ Interactive games ___ Handicap accessibility (please specify needs: _____________________________) ___ Mobile applications: (a) WAP (b) PDAs (c) other:_____________________ ___ Netcasting): (a) audio (b) video (c) both X_ Online newsletter ___ Online site administration area X_ Easy, internal updating of content X_ Product advertising and/or special promotions ___ Other: ___________________________________________________________ ___ Other: ___________________________________________________________
Which of the above features do you feel are the most important or compelling to your new site?
Service Information (the activities we offer)
What is your desired public launch date for this project?
October 29th^ , 2002
C. Marketing Strategy
Do you have an established marketing strategy or marketing plan?
Yes
If yes, please share those sections appropriate to the objectives of this project?
The web site will complement our more traditional methods of advertising: print ads, radio spots and newspaper inserts.
2000 sw fifth avenue portland, oregon 97201 503.228.6528 tel
E. Tell us about your Web site visitors (customers or clients)
The more we know about your visitors, the better we can address their specific needs and interests. If this is a new or proposed business, give us your “best guess.” (If you have market research, please attach a copy.)
Most of your visitors are (circle one): (a) individuals (b) businesses or agencies (c) both
If your visitors are predominately individuals:
What percentage is male? 50% female? 50%
What is their general age group (circle all that apply):
(a) pre-teen (b) under 18 (c) young adult (d) adult (e) senior
What is the average education level:
___high school ___ some college X college graduate ___ graduate
Average household income:
___ up to $20,000 ___ $61,000 to $80, ___ $21,000 to $40,000 X $81,000 to $100, ___ $41,000 to $60,000 ___ $100,000 +
What do your customers have in common?
Many are adults who have just a little outdoor experience. They look to us to provide a safe , exciting outdoor experience. They are well-educated and have some disposable income.
Do they share any common occupations?
No
Is there a predominant language, other than English, among your customers? If so, what is that language?
No
If your visitors are predominately businesses:
Do they sell a service, a tangible product, or both?
Do they tend to be small companies (less than 100 employees), middle level (100 to 1,000 employees), or large (more than 1,000 employees)?
Are there wholesalers, distributors, or agents between you and your customer?
2000 sw fifth avenue portland, oregon 97201 503.228.6528 tel
F. Site Content Content for this purpose is defined as text, graphic art, and photographs.
What information do you want to have on the site?
- A list of our upcoming activities
- For each activity we’ll want to provide the following information: o Activity description o Maps o Photos from past activities o What to bring o Date and times o Activity leaders
- Some of our activities: o River rafting o Cross-country skiing o Wilderness backpacking o Day hiking o Windsurfing o Fishing o Mountain biking o Mountain climbing o Rock climbing o Kayaking and canoeing
- A way for individuals to enroll in an activity online through the web site
- Our contact information, including a way for them to contact us online
- Links to other outdoor resources on the web
- Photos of some of the activities we’ve lead in the past
- Customer testimonials that discuss positive experiences by our clients.
- Our activity leaders and their biographies
- Post our monthly newsletter online
Will this site make use of existing copy? ___ Yes, existing content will be used exclusively without revision ___ Yes, existing content will be used exclusively but will need revision ___ No, all content will need to be created X_ Both, some existing content will be used and some new content will be created
Will you require new, original photography? ___ Yes _X No.
Will you require new, original artwork/illustration? ___ Yes X_ No
Who will be responsible for providing new content? AI Design ___ Internal_X__ Third party___
Will you sell banner ad space on your site?
No
