SEMESTER SPRING 2012
Theories of Communication (MCM511)
Assignment N0. 02
Due Date: 12
th
June, 2012 Marks: 15
Assignment:
Hegemony is flexible, adoptive and a two way process of struggle that involves negotiations and
participation from both sides. It is not a one‐
way top down imposed will. It is secured consensually
with the use of ideological status apparatuses like media, culture, education religion etc. Winning
hearts and minds of people by consensual means are more successful in the long run than coercion that
is the use of repressive state apparatuses like police, army, war or any other
use of force etc.).
Hegemonic class will choose to use the force only when their fundamental structures are harshly
challenged.
Q. US hegemony is maintained through a combination of coercive and consensual means of control.
Identify with examples any three ways of control through which America is consensually securing its
hegemony over Pakistan. (5 marks each example)
Note:
Only in the case of Assignment, 24 hours extra / grace period
after the due date is
usually available to overcome uploading difficulties which may be faced by the students
on last date. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
•
Make sure that you upload the solution file before the due date. No assignment
will be accepted through e-
mail once the solution has been uploaded by the
instructor.
Formatting guidelines:
• Use the font style “Times New Roman”/ “Arial” and font size “12”.
• It is advised to compose your document in MS-Word 2003.
docsity.com
