Communication plan template
Specify goals
What do you hope to accomplish through your communication efforts? List the overarching goals for
your communication plan. These goals should align with and support your project goals.
• Goal 1
• Goal 2
• Goal 3
• Goal 4
Identify target audiences and objectives
Which stakeholder groups—or target audiences—are you trying to engage? For example:
State education agency staff
District and school administrators
Teachers
Counselors
Curriculum coordinators
Professional development providers
Curriculum developers
Parents/guardians
Legislative staff
Media outlets, reporters, bloggers
Community members
Researchers
Next, specify your communication objectives for each target audience. For example:
Raise awareness: Build awareness of an issue, benefit, process, product, etc.
Change attitudes: Increase understanding and shape opinions and perceptions
Motivate action: Encourage people to take specific actions
Audience Objectives
(blank) (blank)
(blank) (blank)
(blank) (blank)
