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This lecture by Dr. Parul Singh explores various levels and types of human communication, including extra-personal, intra-personal, inter-personal, organizational, and mass communication. Learn about the unique characteristics and examples of each communication level and type.
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Typology: Lecture notes
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Levels of Communication
Communication at this level refers to the sharing of information among people, people are in close physical proximity to each other and feedback is immediate as it is direct interaction. This form of communication is advantageous because direct and immediate feed back is Possible. If a doubt occurs, it can be instantly clarified. Interaction among friends and interaction with sales executives are examples of Interpersonal communication.
It is extremely necessary for the sustenance of any organization. Since a large number of employees are involved in different activities, the need to communicate becomes greater in an organization. With a proper networking system, communication in an organization is possible even without direct contact between employees. It can be further divided in to –
As the messages are meant for large audience the approach is impersonal, also it is persuasive in nature than any other form of communication. For this type of communication we require a mediator – such as journals, books, television and newspaper which mediate such communications. Mass Communication Types: Mass communication is of two types- a) Oral b) Written a) Oral: Oral form of mass communication takes place through mass media and requires some equipments such as microphones and
b) Written: Written form of mass communication needs print or visual media. Characteristics of Mass Communication: Mass communication has following characteristics- a) Large Reach b) Impersonal c) Persuasive d) Presence of a gatekeeper