Course: MK344 Consumer Behavior
Instructor: Scott Thorne - sthorne@semo.edu – x2921 – DH211
Text: Babin & Harris (2011), CB2, Southwestern
Overview: (see calendar for detailed schedule)
Unit 1 Chapters 1-4 Week 1
Unit 2 Chapters 5-9 Week 2
Unit 3 Chapters 10-12 Week 3
Unit 4 Chapters 13-16 Week 4
Grading Points: (see calendar for dates)
Four 100 point exams 400
Papers/essays 80
Class Forum 80
Term Project 100
Total Points 660
Grading Scale:
90%- = A
80-89.9% = B
70-79.9% = C
60-69.9% = D
Below 60% = F
