Creating Effective Visions
•Customer Specification
•Voice of the Current Customer
•Competitive Benchmarking
•Tire-kicking
•Voice of Lead Users
•Empathetic Design
•Market intuition
•Scenarios of the future
Reactive
Pro-active
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Innovation and Risk Management in Product Development: A Docsity.com Guide, Slides of Business Administration
Insights into effective product development strategies, focusing on creating customer specifications, empathetic design, managing and controlling risk, and team integration. It also covers the importance of prototyping and pushing the envelope in terms of capabilities and market trends.
Typology: Slides
2012/2013
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Creating Effective Visions
- Customer Specification
- Voice of the Current Customer
- Competitive Benchmarking
- Tire-kicking
- Voice of Lead Users
- Empathetic Design
- Market intuition
- Scenarios of the future
Reactive
Pro-active
Technical Assessment
- Current Capabilities
- Reverse Engineering
- Product or process benchmarking
(competitors)
- Best-in-world benchmarking
- Experience and Performance curves
- Technological Breakthroughs
Reactive
Aggressive
Pushing the Envelope (cont.)
- Use Product Development Teams
- Placing Manufacturing people in the field
(or bring customers to the factory)
- Doing R&D on the manufacturing line
Managing and Controlling Risk
- Technical Risk
- Market Risk
- Managerial Risk
Addressing Risk upfront
Time
Risk
Launch project
Exploratory phase Aka “the fuzzy front end” (^) Expensive development
Managing Risk
- Project management tools
- Phase gates
- DFX X=market X=cost X= mfg X=reliability X=environment X= etc.
Role of Project Leader
- Direct Contact to the Market
- Multilingual translator
- Direct Engineering Manager (overall systems responsibility)
- Walk around listener/problem solver/inspirer
- Product Vision guardian
- See around corners- anticipates problems
Ownership and Commitment
- The individual power to make a difference
- Personal identification with project success
- Team shares responsibility
- Entire company supports projects success
- Recognition that business unit is dependant
upon projects goals
- Alignment of Rewards
Prototyping
Time
B A
Project B Systems concept Breadboards Critical components Sub system prototypes Pre mfg prototype Pilot production prototype
limited prototyping
Project Completeness