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Creativity in Product Development: The Role at Each Stage and Value Chain Component, Slides of Marketing Management

Dayalbagh Educational InstituteMarketing Management

The importance of creativity in various stages of the product development process and its presence throughout the value chain. It covers stages such as needs identification, concept selection, and ideation, as well as components like manufacturing, marketing, financing, and engineering. Real-life examples of companies like 3m and amazon are provided to illustrate the concept.

Typology: Slides

2012/2013

Uploaded on 07/29/2013

majad
majad 🇮🇳

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Present at all stages of the
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Download Creativity in Product Development: The Role at Each Stage and Value Chain Component and more Slides Marketing Management in PDF only on Docsity!

Present at all stages of the

Product Development Process 

Creativity

  1. Needs identification
  2. Context Discovery
    1. Mkt
    2. Mfg
    3. Technology
    4. Financial
    5. Core Competencies
    6. Financial objectives
    7. Financial Constraints

The Product Development Process

Value Chain*

  • Manufacturing and Logistics
  • Marketing
  • Financing
  • Inventory
  • Fulfillment
  • Engineering
  • Activities performed to deliver something valuable (product or service)

Value Chain*

  • Manufacturing

Value Chain*

  • Marketing 3M and Post-it notes

Value Chain*

  • Customer Financing Microfinance

Value Chain*

  • Engineering
    • Art to Part
    • Better mathematical modeling
    • Better processes
    • Customer collaboration