Customer Experience Management and Retail Operation, Exercises of Consumer Behaviour

Download Customer Experience Management and Retail Operation and more Exercises Consumer Behaviour in PDF only on Docsity!

Customer Experience Management and Retail

Operation

Submitted to:- Ms. Urvashi Saxena Submitted by:- Pooja jaiswal

Part -

Store Analysis

Founded 1881 Headquarter Manhattan, New York City, New York, United State Location Block –A, Rajiv Chowk, New Delhi About the brand

Merchandise display

• (^) The merchandiser had displayed his theme on mannequins in proper way
• (^) The use of colour in a symmetry, balance, contrast and focus to direct so that it grab customer attention
• The store has a very refreshing smell
• The store also have the theme of sustainability
• In store the latest collection also display on t.v. screen

Customer experience and reviews

Part 2

Case Study

Experience rules (pg no.26)

• Experience is everything for retailer to connect to shopper. If retailer have the experience then it will help him to attract the shopper and make more trustful toward the brands
• (^) Advance technology use in next 5 year change to retail create store reengineered
• (^) Retailer enter a new phase of mass personalization to earn more profit in future
• (^) Gen. Y want personalisation but when shopper visit to store they see 18% instead of 89%
• (^) If proper experience of is not present the future will not value and convenience. The store will have to shopper centric instead of sales centric

It’s time to embrace the future (pg no.36)

• (^) The future of retail can go dramatic changes. The shopper of retail have new level of expectation toward brand and store
• (^) Retailer need to use advance technic so that customer meet their needs from store
• (^) The retailer no need to wait for future. It’s time for bring customization and personalization. It would help the retailer for bringing shopper towards brand and store.