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Marketing Strategy: Product, Price, Place, and Promotion, Thesis of Marketing

An overview of the four key elements of marketing strategy: product strategy, price strategy, place strategy, and promotion strategy. Product strategy outlines the vision for a product and its target market. Price strategy determines how companies set prices for their offerings. Place strategy outlines how and where products will be distributed. Promotion strategy details how companies will market and advertise their products to potential customers. The promotional mix refers to the tools used to create, maintain, and increase demand for goods and services.

Typology: Thesis

2020/2021

Uploaded on 11/06/2022

ethan-33
ethan-33 🇺🇸

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Product
Strategy
Product strategy is the vision
for your product, what you
want it do be and achieve.
This allows you to focus on
your target market for your
product and its future.
Price Strategy
Price Strategy Is the method
companies use to price their
products or services. They try
and make their product the
best it can be for the price
range they are looking for their
product to be at
Place Strategy
Place Strategy
outlines how and
where a company
will put its
products and
services so it can
gain the most
attention
Promotion
Strategy
Promotion Strategy
is how a company
decides they are
going to market a
product and get a
customer to buy it.
This can range
anywhere from TV
ads to paid
celebrity
promotions
Promotional Mix
Promotional mix
refers to tools
used by the
business to create,
maintain and
increase the
demand for goods
and services

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Product Strategy Product strategy is the vision for your product, what you want it do be and achieve. This allows you to focus on your target market for your product and its future. Price Strategy Price Strategy Is the method companies use to price their products or services. They try and make their product the best it can be for the price range they are looking for their product to be at Place Strategy Place Strategy outlines how and where a company will put its products and services so it can gain the most attention Promotion Strategy Promotion Strategy is how a company decides they are going to market a product and get a customer to buy it. This can range anywhere from TV ads to paid celebrity promotions Promotional Mix Promotional mix refers to tools used by the business to create, maintain and increase the demand for goods and services