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ETS-MFT 75-99 EXAM 100% VERIFIED
Maxwell has been appointed to a senior management position at QVC. He will be involved with transportation media, order processing, and development of marketing channels. Maxwell is engaged in developing _____ strategies. - ANSWER distribution
Web 2.0 is best represented by which of the following phenomena? - ANSWER Social networking sites
Which of the following is not a trade barrier to an exporter? - ANSWER Related party trade
In a negligence case, the plaintiff must prove: - ANSWER duty, strict liability, causation, and injury
Marketers must continually monitor the products, prices, distribution, and promotional efforts of competitors because the: - ANSWER new product offerings of a competitor may call for changing one or more components of the firm's marketing mix
According to the theory as developed by Douglas McGregor, which of the following is an assumption of Theory Y? - ANSWER Workers desire responsibility.
Which one of the following measures the amount of systematic risk present in a particular risky asset relative to the amount of systematic risk present in an average risky asset? - ANSWER beta
Which one of the following is NOT a major dimension of global IT cultural, political and geo-economic challenges? - ANSWER Global software management
What is the measure that shows how accurate a prediction of Y is based on X or,
alternatively, how wrong the prediction may be? - ANSWER Standard error of estimate
Sue and Neal are twins. Sue puts $5,000 at 7 percent at age 25. Neal puts $5,000 at 7 percent at age 30. Both accounts compound interest annually. Both Sue and Neal retire at age 60. Which one of the following statements is correct assuming that neither Sue nor Neal has withdrawn any money from their accounts? - ANSWER Sue will have more money than Neal as long as they retire at the same time
A department manager telephoned two managers in other departments to discuss a cost savings idea that would benefit their departments as well as her own. Which of the following most accurately defines the communication channel that the manager was using? - ANSWER Lateral
A key competitor to XYZ, Inc. introduces for the first time a type of product that renders the firm's existing products obsolete. Which of the following environmental forces best describes this action of the competitor? -ANSWER Task environment
An inbalance between a consumer's actual and desired state represents a(n): -ANSWER need
Priceless Treasures is an antique-jewelry retailer. Sally Thornton, the owner of Priceless Treasures would like to substitute an on-line catalog for the currently printed one.
Ms. Thornton makes the decision to undertake a market research project to find out how the target customers of Priceless Treasures would react to the online catalog approach.
From a study carried out by the association of retail jewelers, Ms. Thornton finds that the sales of antique jewelry are increasing and the biggest buyers were older, higher-income married couples. Although uneasy about buying on the Internet, these target customers gradually become confident to overcome their reservations. From United States Census Bureau data, she learns that this population segment is growing in number and will continue to do so throughout the next two decades. At this point what should Ms. Thornton do? - ANSWER Collect primary data to determine whether these trends and preferences are reflected in
Match - ANSWER expenses with revenues
What is the major difference between executive and independent agencies? - ANSWER The president has greater control over executive agencies.
In marketing research, a firm might consider using secondary data over primary data because - ANSWER secondary data usually cost less
