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exam 1 | CO 0309 - Research Projects in Communication: The Capstone, Quizzes of Communication

Class: CO 0309 - Research Projects in Communication: The Capstone; Subject: Communication; University: Fairfield University; Term: Fall 2011;

Typology: Quizzes

2011/2012

Uploaded on 02/13/2012

chesterschmid
chesterschmid 🇺🇸

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TERM 1
independent variable
DEFINITION 1
anything that can be measuredInfluences others
TERM 2
Dependent Variable
DEFINITION 2
Changes in the variable causesInfluenced
TERM 3
Causal Relationship
DEFINITION 3
changes in the independent variable causes changes in the
dependent variable
TERM 4
Recursive Causal Models
DEFINITION 4
the causal relationship is one way: once variable influences
the other but not vice versae.x. your age affects how you
dress but not vice versa
TERM 5
Non recursive Casual Model
DEFINITION 5
casual relationship is reciprocal, goes both ways; the variable
can be both cause and effect
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independent variable

anything that can be measuredInfluences others

TERM 2

Dependent Variable

DEFINITION 2

Changes in the variable causesInfluenced

TERM 3

Causal Relationship

DEFINITION 3

changes in the independent variable causes changes in the

dependent variable

TERM 4

Recursive Causal Models

DEFINITION 4

the causal relationship is one way: once variable influences

the other but not vice versae.x. your age affects how you

dress but not vice versa

TERM 5

Non recursive Casual Model

DEFINITION 5

casual relationship is reciprocal, goes both ways; the variable

can be both cause and effect

Ordered variables

variable with numbers that mean somethingex. age height,

GPA, distance, income brackets

TERM 7

Nominal Variables

DEFINITION 7

categories, only differentiated on the basis of type; names of

somethinge.x. cars, colleges

TERM 8

hypothesis

DEFINITION 8

prediction, educated guess

TERM 9

research

questions

DEFINITION 9

formal questions posed to guide research

TERM 10

one tailed hypothesis

DEFINITION 10

or a DIRECTIONAL HYPOTHESIS because it suggests a

direction; predicts the specific nature of a relationship

when a hypothesis predicts the specific nature of a

relationship

involves correlation and direction

ordinal measurement scales

classify a variable into nominal categories but also rank

order those categoriesrank categories 1-

TERM 17

nominal measurement scales

DEFINITION 17

Different distinct categories

criteria/categories must be mutually exclusive; no overlap

categoriesmust be equivalent (apples to apples)

must beexhaustive so all answer choices arepossible

TERM 18

Methodological triangulation

DEFINITION 18

involve the use of and comparisons made among multiple

methods

TERM 19

Data triangulation

DEFINITION 19

unsing 3+ types of data sources

TERM 20

triangulation

DEFINITION 20

studyingsomethingin multiple ways

Axiology

values that guide our study of reality

TERM 22

quantitative

DEFINITION 22

employmeaningfulnumbers toascertainthe relative amount of

something; the frequency of something

TERM 23

epistemology

DEFINITION 23

the methods we use to study reality

TERM 24

ontology

DEFINITION 24

assumptions about the nature of reality

TERM 25

Measure of Accretion

DEFINITION 25

studying howphysicaltraces build up overtime

Conceptual definition

describes a concept byrelatingit to other concepts

TERM 32

Paradigm

DEFINITION 32

a world wideview; including beliefs and assumptions about

what that world is like

TERM 33

Scientific Paradigm

DEFINITION 33

ontology:Determinism-we can predict behaviorEpistemology:

Scientific MethodAxiology: objectivity

TERM 34

Humanistic Paradigm

DEFINITION 34

Ontology: Volunteerism-people will act on free

willepistemology; focus groups, interviewsaxiology:

subjectivity; close relationship between knower + known

research

TERM 35

Critical Paradigm

DEFINITION 35

ontology: structuration- sometimes we can predict behavior

and other times we act on free willaxiology: help

subjectinject values into research