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Exam 2 | CO 0309 - Research Projects in Communication: The Capstone, Quizzes of Communication

Class: CO 0309 - Research Projects in Communication: The Capstone; Subject: Communication; University: Fairfield University; Term: Fall 2011;

Typology: Quizzes

2011/2012

Uploaded on 03/05/2012

chesterschmid
chesterschmid 🇺🇸

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TERM 1
Measurement validity and
reliability
DEFINITION 1
Accuracy of measurementConsistencyand Stability of
reaearch
TERM 2
Procedure validity and
reliability
DEFINITION 2
Accuracy of Study
TERM 3
History
DEFINITION 3
Changes in the environment external to a study
TERM 4
Sleeper Effects
DEFINITION 4
Sometimes the effects are notimmediatelyevident but
become clear over time
TERM 5
Sensitization
DEFINITION 5
Tenancyfor aninitialmeasurement in aresearchstudy to
influence asubsequentmeasurement
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Measurement validity and

reliability

Accuracy of measurementConsistencyand Stability of

reaearch

TERM 2

Procedure validity and

reliability

DEFINITION 2

Accuracy of Study

TERM 3

History

DEFINITION 3

Changes in the environment external to a study

TERM 4

Sleeper Effects

DEFINITION 4

Sometimes the effects are notimmediatelyevident but

become clear over time

TERM 5

Sensitization

DEFINITION 5

Tenancyfor aninitialmeasurement in aresearchstudy to

influence asubsequentmeasurement

Data Analysis

invalid b/c if you run enough tests they

findstatisticalevidence

TERM 7

Selection

DEFINITION 7

A selection of people for a study may influence the validity of

the conclusions drawn

TERM 8

Hawthorne Effect

DEFINITION 8

The Hawthorne effect is a form of reactivity whereby subjects

improve or modify an aspect of their behavior being

experimentally measured simply in response to the fact that

they know they are being studied, not in response to any

particular experimental manipulation.

TERM 9

Statistical Regression

DEFINITION 9

Regression towards the meanTendency for groups selected

oninitial extreme scores on aninitialmeasure to behave less a

typical on thesecondandsubsequentmeasurements

TERM 10

Mortality

DEFINITION 10

Loss of participants throughout a study

Random Sampling

weather or not everyone in your population has the

opportunity to be selected

TERM 17

Nonrandom Sampling

DEFINITION 17

Not everyone has an equal opportunity to be selected

TERM 18

Types of Nonrandom Sampling

DEFINITION 18

convenienceVolunteerPurposeNetwork

TERM 19

Ecological Validity

DEFINITION 19

research that describes what actually occurs in real life

circumstances

TERM 20

Replication

DEFINITION 20

Conducting a study that one duplicates in

somesystematicmanner it duplicates

Universal Laws

In law and ethics, universal law or universal principle refers

as concepts of legal legitimacy actions, whereby those

principles and rules for governing human beings' conduct

which are most universal in their acceptability, their

applicability, translation, and philosophical basis, are

therefore considered to be most legitimate.

TERM 22

Placebo group and placebo effect

DEFINITION 22

Research group that think its getting theindependentvariable

being studied

TERM 23

Control group

DEFINITION 23

Group thatreceivesno manipulation

TERM 24

Manipulated vs. observed variable

DEFINITION 24

when researching controlparticipation exposure to a variable

TERM 25

Pretests

DEFINITION 25

measure participants on relative variables that need to

beaccumulatedbefore assessingindependentvariable

John Henry Effect

Exert more effort when tested

TERM 32

Trend Study

DEFINITION 32

Measure people's beliefs attitudes or behaviors to I.D.

changes or trends

TERM 33

Cohort Study

DEFINITION 33

Effects due to membership in a subgroup

TERM 34

Cohort effects due to

DEFINITION 34

Membershipin your subgroup

TERM 35

Generation Effects due to

DEFINITION 35

Same generation or sub group

Period Effects due to

effects do to acertainperiod in time

TERM 37

Social Desirability bias

DEFINITION 37

you answer in ways that you think issociallydesirable

TERM 38

Question order effect

DEFINITION 38

ConsistencyFatigueRedundancy

TERM 39

Acquiescent response style

DEFINITION 39

Tenancyto respond YES

TERM 40

Quarrelsome response style

DEFINITION 40

Tenancyto response NO

Longitudinal surveys

Continuation of studyingpeople

TERM 47

Cell Suppression

DEFINITION 47

If info is too revealing + we can figure out identity, you have

tosuppressthe cell/data and get rid of the research

orsuppressthe cell if we're promising anonymity

TERM 48

Voluntary informed consent

DEFINITION 48

toavoidcoercing people into participation

can't involve person in research until you've informed

them about what your doing

Very important to IRB