TERM 1
TARES test
DEFINITION 1
TruthAuthenticityRespectEquitySocially responsible
TERM 2
Cross Promotion
DEFINITION 2
a product (such as a luxury car) is plac ed in a movie (such as the
latest James Bond movie), and the ad vertising for that product in
other media (such as ads in magazine s) mentions the movie. So, a
gorgeous and expensive Jaguar conve rtible is featured in the latest
James Bond movie, and then print ads for Jaguar include a line that
says You can see this car in Casino R oyale, in theaters now.
TERM 3
PR
DEFINITION 3
a management function that establishes and maintains
mutually beneficial relationships between an organization
and the publics on whom its success or failure depends. This
definition implies that public relations involves both
information and advocacy functions.
TERM 4
Tie-in
DEFINITION 4
a media company (such as Disney) makes an agreement with
some type of restaurant or store (such as McDonalds) to
feature toys or other types of merchandise related to the
movie
TERM 5
Robert Wakefield
DEFINITION 5
PR professional who worked for a school system, and was
asked to cover up the school's decision to close a school
without first discussing the decision with the publics involved.
He did what he was asked, but quit afterwards.
