Download Final Exam | MIS 388 - MANAGEMENT INFORMATION SYSTEMS and more Quizzes Management Information Systems in PDF only on Docsity!
Information Technology can be used to
support _____________.
All the choices are correct TERM 2
All the following are examples of information
system, except:
DEFINITION 2 A group of marbles in a box TERM 3
E-Commerce ________________.
DEFINITION 3 involves buying, selling, marketing, and servicing of products, services, and information over a variety of computer networks. TERM 4
Top Management (strategic)
DEFINITION 4 An information system that supports the business functions of accounting, finance, HR management, marketing, or ops would be classified as a(n) ___________ system. TERM 5
In the information system concepts, the
processing function involves:
DEFINITION 5 transformation processes that convert input into output
A system that can change itself or its
environment in order to survive is _________
system.
An adaptive TERM 7
Competitive strategies
DEFINITION 7 A firm can survive and succeed in the long run if it successfully develops strategies to confront the _____________ that shapes the structure of competition in its industry. TERM 8
Cost Leadership
DEFINITION 8 A(a) ____________ strategy is a competitive strategy by which a firm seeks to become a low-cost producer of products and services in the industry. TERM 9
Differentiation
DEFINITION 9 A(n) ______________ strategy is a competitive strategy by which a firm develops unique products or services from those of its competitors, or makes radical business changes that may alter the fundamental nature of the industry. TERM 10
Growth
DEFINITION 10 A(n) ________________ strategy is a competitive strategy by which a firm significantly expand its capacity to produce goods and services, expanding and diversifying in the market.
Building switching costs
Using an information system to make customers and/or suppliers reluctant to change to another compeitior is called: TERM 17
A serious problem of competitive advantage
is that:
DEFINITION 17 All of the choices are correct TERM 18
Computer systems rely on which of the
following components?
DEFINITION 18 Input, Processing, Output, Storage, and Control (In this order) TERM 19
The central processing unit (CPU):
DEFINITION 19 is the main processing component of a computer system. TERM 20
The central processing unit (CPU) consists of:
DEFINITION 20 the Control unit and the Arithmetic-logic unit
The function of an output device is
to:
convert electronic information produced by the computer system into human-intelligible form for presentation to end- users TERM 22
According to Moore's Law, _________ doubles
every 18 to 24 months.
DEFINITION 22 computing power TERM 23
A bit, the smallest element of data, can have
values of:
DEFINITION 23 0 or 1 TERM 24
COTS software stands for:
DEFINITION 24 commercial off-the-shelf software TERM 25
Which of the following software suites is an
open-source product?
DEFINITION 25 OpenOffice
A(n) __________ is an integrated collection of
logically related data elements.
Master File TERM 32
Relationships
DEFINITION 32 Databases contain data elements that describe both entities and the _______ among entities. TERM 33
Hierarchical
DEFINITION 33 In a(n) _________ database structure, all of the relationships among records are one-to-many, because each data element is elate to only one element above it. TERM 34
Network
DEFINITION 34 Which database model allows many-to-many relationships among records so that a data element can be accessed by following one of several paths? TERM 35
The _________ model is the most widely used
database structure today.
DEFINITION 35 Microsoft Access
Inheritance
The object-oriented database model supports ____________. That is, new objects can be automatically created b replicating some or all of the characteristics of one or more parent objects. TERM 37
Data
Mart
DEFINITION 37 A central source of data that have been cleaned, transformed, and cataloged so that they can be used for business analysis, market research, and decision support is called ____________. TERM 38
Which of the following is true of data marts?
DEFINITION 38 they are a subset of a data warehouse TERM 39
Which of the following is a legitimate use for
data mining?
DEFINITION 39 All of the choices are correct TERM 40
Metecalfe's law states that:
DEFINITION 40 The usefulness of utility of a network equals the square of the number of users
Fiber optics are regarded as the
communication media of the future, primarily
due to its _____.
greater speed and capacity TERM 47
As it relates to telecommunications media,
the problem of the last mile is:
DEFINITION 47 tying into older technology TERM 48
Customer Relationship Management
DEFINITION 48 Which of the following applications focuses on acquiring and retaining profitable customers via marketing, sales, and service processes? TERM 49
Supply chain Management
DEFINITION 49 Which of the following applications focuses on developing the most efficient and effective sourcing and procurement processes? TERM 50
It costs _____ to sell to a new customer than it
does to sell to an existing one.
DEFINITION 50 six times more
A typical dissatisfied customer will tell ____
about his or her experience.
8 to 10 people TERM 52
Acquire
DEFINITION 52 The goal of the ____ phase of a customer relationship is to help customers perceive the value of a superior product offered by an outstanding company. TERM 53
Enhance
DEFINITION 53 In the _________ phase of a customer relationship, a business relies on CRM software tools and databases to proactively identify and reward its most loyal profitable customers via targeted marketing programs. TERM 54
Search Management
DEFINITION 54 The e-commerce component that deals with developing efficient and effective processes to help customers find the specific product or service they want to evaluate or buy is: TERM 55
Shopping Cart
DEFINITION 55 When customers can select products from website catalog displays and put them into a virtual holding bin for later checkout and processing, they are using a ___________.
What-If
Which one of the following should be used to answer the question, "What would happen to sales if we cut advertising by 25%?" TERM 62
Sensitivity
DEFINITION 62 What type of analysis should be used to respond to the statement, "Let's cut advertising by $100 repeatedly so we can see its relationship to sales?" TERM 63
Goal-Seeking
DEFINITION 63 ___________ analysis involves making repeated change to selected variables until a chosen variable reaches a target value. TERM 64
Market Basket
Analysis
DEFINITION 64 Which of the following is one of the most common and useful of data mining for marketing? TERM 65
Which of the following would be considered a
fuzzy logic term?
DEFINITION 65 Very Low
________ planning is done on a short term
basis to implement and control day-to-day
ops.
Operational TERM 67
All of the following are considered competitive
forces except:
DEFINITION 67 Cost Leadership TERM 68
Weaknesses
DEFINITION 68 _________ are areas of substandard business performance compared to others in the industry or market segments. TERM 69
Opportunities
DEFINITION 69 _____________ are the potential for new business markets or innovative breakthroughs that might expand present markets. TERM 70
Threats
DEFINITION 70 ______________ Are the potential for business and market losses posed by competitors, competitive forces, government, or disruptive technologies.
According to the text, Perfective maintenance
includes:
Making changes to an existing system that are intended to improve the performance of a function or interface
