TERM 1
out of home media
DEFINITION 1
The combination of transit and billboard advertising
TERM 2
The diff. between specialty advertising media
and a premium
DEFINITION 2
that specialty advertising media items are given away free
and premiums must be paid for in some manner.
TERM 3
In order for an item to be defined as a
specialty advertising item
DEFINITION 3
must contain the sponsors logo
TERM 4
One way to justify event sponsorship
DEFINITION 4
calculate the number of views who will be exposed to the
brand either at the event of through media coverage of the
event.
TERM 5
Yellow pages advertising
DEFINITION 5
designed to help consumers follow through on their decision
to buy
