Prepare for your exams
Get points
Guidelines and tips

Prepare for your exams

Study with the several resources on Docsity

Earn points to download

Earn points by helping other students or get them with a premium plan

Guidelines and tips

Sell on Docsity

Prepare for your exams

Study with the several resources on Docsity

Find documents

Prepare for your exams with the study notes shared by other students like you on Docsity

Search Store documents

The best documents sold by students who completed their studies

Search through all study resources

Docsity AINEW

Summarize your documents, ask them questions, convert them into quizzes and concept maps

Explore questions

Clear up your doubts by reading the answers to questions asked by your fellow students

Earn points to download

Earn points by helping other students or get them with a premium plan

Share documents

20 Points

For each uploaded document

Answer questions

5 Points

For each given answer (max 1 per day)

All the ways to get free points

Get points immediately

Choose a premium plan with all the points you need

Study Opportunities

Choose your next study program

Get in touch with the best universities in the world. Search through thousands of universities and official partners

Community

Ask the community

Ask the community for help and clear up your study doubts

University Rankings

Discover the best universities in your country according to Docsity users

Free resources

Our save-the-student-ebooks!

Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors

From our blog

Exams and Study

Go to the blog

Media Planning and Sales Promotion Glossary, Quizzes of Accounting

Lindenwood University (LU)Accounting

Definitions for various terms related to media planning and sales promotion, including media types, advertising techniques, and sales promotion strategies. It covers traditional media such as television, newspapers, and magazines, as well as digital media like the internet and streaming video.

Typology: Quizzes

2010/2011

Uploaded on 05/09/2011

buymesomthngpink 🇺🇸

6 documents

1 / 8

This page cannot be seen from the preview

Don't miss anything!

TERM 1

Fundamental question

DEFINITION 1

how can media be used to reach a target market effectively

& efficiently

TERM 2

Medium that is the single largest

expenditures

DEFINITION 2

television

TERM 3

Media plan

DEFINITION 3

documents that specify the media in which messages will be

placed

TERM 4

media

mix

DEFINITION 4

The bland of different media that will be used to effectively

reach the target audience

TERM 5

Media planning process

DEFINITION 5

objects, strategies, choices and scheduling

Partial preview of the text

Download Media Planning and Sales Promotion Glossary and more Quizzes Accounting in PDF only on Docsity!

Fundamental question

how can media be used to reach a target market effectively

& efficiently

TERM 2

Medium that is the single largest

expenditures

DEFINITION 2

television

TERM 3

Media plan

DEFINITION 3

documents that specify the media in which messages will be

placed

TERM 4

media

mix

DEFINITION 4

The bland of different media that will be used to effectively

reach the target audience

Media Planning and Sales Promotion Glossary, Quizzes of Accounting

Related documents

Partial preview of the text

Download Media Planning and Sales Promotion Glossary and more Quizzes Accounting in PDF only on Docsity!

Fundamental question

how can media be used to reach a target market effectively

& efficiently

TERM 2

Medium that is the single largest

expenditures

DEFINITION 2

television

TERM 3

Media plan

DEFINITION 3

documents that specify the media in which messages will be

placed

TERM 4

media

mix

DEFINITION 4

The bland of different media that will be used to effectively

reach the target audience

TERM 5

Media planning process

DEFINITION 5

objects, strategies, choices and scheduling

Gross impressions

sum of the exposures to the entire media placement in a

media plan

TERM 7

pulsing.

DEFINITION 7

Media scheduling strategy that schedules advertisements

continuously but also with periods of heavier scheduling

TERM 8

media class

DEFINITION 8

A broad category of media such as tv, radio and newspapers

TERM 9

media placement decision

DEFINITION 9

based on geo-targeting emphasizes placement of ads on

geographic regions where higher purchase tendencies of a

brand are evident

TERM 10

Most accessible to widest range of advertisers

DEFINITION 10

newspapers

Bleed page

background color of a magazine ad runs to the edge of the

page and replaces white border

TERM 17

Fastest growing tv category

DEFINITION 17

cable tv

TERM 18

Advantage of radio

DEFINITION 18

frequency

TERM 19

Co-op advertising

DEFINITION 19

when a manufacture pays part of the media bill when a local

merchant features a manufactures brand in advertising

TERM 20

Portals

DEFINITION 20

starting points for internet exploring, interested in

channeling surfers to specific cites

Advantage of advertising on the internet

target market selectivity

TERM 22

Difference between a banner ad and

corporate homepage

DEFINITION 22

a banner ad is a paid ad that is placed on a cite that is driven

by editorial content

TERM 23

Streaming video and audio