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Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Gold Rush Model, Infrastructure Companies, Hardware, Software, Networking, Bargaining Power, Payment Systems, Performance Enh, Performance Enhancement, Databases
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E-commerce infrastructure companieshave profited the most: Hardware, software, networking, security E-commerce software systems, payment systems Media solutions, performance enhancement CRM software Databases Hosting services, etc.
E-commerce changes industry structureby changing: Basis of competition among rivals Barriers to entry Threat of new substitute products Strength of suppliers Bargaining power of buyers
Figure 2.4, Page 100
Activities that a firm engages in tocreate final products from raw inputs Each step adds value Effect of Internet: Increases operational efficiency Enables product differentiation Enables precise coordination of steps in chain
Networked business ecosystem Uses Internet technology to coordinatethe value chains of business partners Coordinates a firm’s suppliers with itsown production needs using anInternet-based supply chainmanagement system
Figure 2.6, Page 102
