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Google Analytics Certification Exam Questions with
Verified Correct Answers 2025-2026 Graded A+ /
Google Analytics Certification Exam 2025- 2026
Using tracking code, Google Analytics can report on data from which systems?
- E-commerce platforms
- Mobile Applications
- Online point-of-sales systems
- Systems not connected to the Internet
- E-commerce platforms
- Mobile Applications
- Online point-of-sales systems To collect data using Google Analytics, which steps must be completed?(select all answers that apply)
- Install Google Analytics desktop software
- Create an Analytics account
- Add Analytics tracking code to each webpage
- Download the Analytics app
- Create an Analytics account
- Add Analytics tracking code to each webpage
The Analytics tracking code can collect which of the following?(select all answers that apply)
- Language the browser is set to
- Type of browser
- User's favorite website
- Device and operating system
- Language the browser is set to
- Type of browser
- Device and operating system When will Google Analytics end a session by default?
- After 30 minutes, regardless of user activity on your website
- Once the user opens another browser window
- When a user is inactive on your site for 30 minutes or more or closes a browser window
- At noon every day
- When a user is inactive on your site for 30 minutes or more or closes a browser window Once Google Analytics processes data, it's stored in a database where it can't be modified. True False
To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code Admin > Tracking Info > Tracking Code To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button Google Analytics tracking code Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
- Immediately after the opening tag of your website
- Immediately before the closing tag of your website
- Immediately after the opening tag of your website
- Immediately before the closing tag of your website
- Immediately after the opening tag of your website When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data Data from after the view was created A deleted view can be recovered by account administrators within how many days? 35 65 95 125 35 What are the options for filtering data in Google Analytics?
When a filter is applied to a view, what data is affected? Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view Data from after the filter was created What feature would be used to compare two date ranges in a report? Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector Date range comparison What does the "Users" metric measure?
- The total number of visits to your website
- Users that had at least one session on your site in the given date range
- Users that landed on the homepage of your website
- Users who have signed up to an email newsletter on your website Users that had at least one session on your site in the given date range What is the "Bounce Rate" in Google Analytics?
- The number of times unique users returned to your website in a given time period
- The percentage of sessions in which a user exits from your homepage
- The percentage of total site exits
- The percentage of visits when a user landed on your website and exited without any interactions
- The percentage of visits when a user landed on your website and exited without any interactions What is a "dimension" in Google Analytics?
- The total amount of revenue a business has made in a given date range.
- An attribute of a data set that can be organized for better analysis.
- A comparison of data between two date ranges.
- A report that offers information about your audience.
- An attribute of a data set that can be organized for better analysis.
Performance view Percentage view Comparison view How can the amount of data in a sampled Google Analytics report be increased? Apply additional filters Remove the Secondary Dimension Choose "Faster response" in the sampling pulldown menu Choose "Greater precision" in the sampling pulldown menu Choose "Greater precision" in the sampling pulldown menu When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only Data only Dashboard and data Neither dashboard nor data Dashboard only
When a dashboard is shared, users can edit the dashboard configuration. True False True What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping Advertising features User permissions on the view In-Page Analytics Advertising features What report would best help identify potential browser issues with website traffic? The Active Users report The New vs Returning report The Browser & OS report The Source/Medium report The Browser & OS report
Email Google (direct) googlemerchandisestore.com (direct) Which "mediums" are available in Google Analytics? (select all answers that apply) organic cpc mail.google.com referral organic cpc referral Which "channels" are available in the default Channels report? (select all answers that apply) Organic Search
Device Display Direct Organic Search Display Direct
. What report can show how particular sections of website content performed? Location Content Drilldown Frequency and Recency Top Events Content Drilldown What report lists the website pages where users first arrived? Events > Pages All Pages Exit Pages Landing Pages Landing Pages
utm_medium utm_content utm_source utm_medium utm_content To quickly generate campaign tags, what tool should be used? The Measurement Protocol The Segment Builder The URL Builder The Goal Selector The URL Builder Which formats may be used to add a custom campaign parameter to a URL? (select all answers that apply)
- www.googlemerchandisestore.com/?utm campaign = fallsale
- www.googlemerchandisestore.com/?utm_campaign=fallsale
- www.googlemerchandisestore.com/?utm_campaign=fall_sale
- www.googlemerchandisestore.com/?utm_campaign = fall sale
- www.googlemerchandisestore.com/?utm_campaign=fallsale
- www.googlemerchandisestore.com/?utm_campaign=fall_sale Which are examples of Goals in Google Analytics? (select all answers that apply) Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form Making a purchase Signing up for a newsletter Submitting a contact information form When creating a Goal in Google Analytics, which are required? (select all answers that apply) Goal Name Goal Type Goal Slot ID Goal Funnel Visualization Goal Name
Enabling auto-tagging does what? Adds Analytics tags to campaign URLs Adds AdWords tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages Adds AdWords tags to campaign URLs What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions? Campaigns Keywords Bid Adjustments Destination URLs Bid Adjustments If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True False True
What does Google Analytics call a URL that passes data parameters for reporting? A tag A hit A dimension A metric A hit When does the Google Analytics tracking code send a pageview hit to Analytics? Every time a user clicks a video Every time a user adds an item to a shopping cart Every time a user performs a search on a website Every time a user loads a webpage Every time a user loads a webpage When does the Google Analytics tracking code send an event hit to Analytics? Every time a user performs an action with pageview tracking Every time a user makes a reservation on a booking site Every time a user adds an event to their calendar Every time a user performs an action with event tracking
