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Is Google Maps a place for Advertising?
Presented by : Sriharsha Kanduri
Presented to : Prof.Dr.Eduard Heindl
AGENDA
Introduction to Google Maps
Features of Google Maps
Google Maps Technology
Advertising Using Google Maps & Examples
Benefits & Concerns of Google Maps Lisitngs
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Developed initially by Lars and Jens Rasmussen of Where 2 Technologies.
Google acquired Where 2 Technologies in 2004 .Launched Google Maps in 2005
Innovation of Google maps
1. Introduction
1. Introduction
Maps Product Portfolio of Google
Google Body (called Zygote Body) – 3 D
anatomical models of the human body
Google Building Maker – Building & editing
tool to create 3 D buildings for Google
Earth
Google Map Maker – Application used to
edit maps
Google Mars – Used to view infrared
imagery of the planet Mars
Google Moon – Application that shows
satellite images of the Moon
Google Sky – Application to view stars and
galaxies, can be used via browser version
of "Google Sky"
Google Transit – Public transport trip
planning through the Google Maps
interface, now fully integrated with maps
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3. Google Maps: Core Technology
Technology used : JavaScript
Google Maps API : An API is a set of programming instructions and standards for accessing a
Web-based software application or Web tool
Types of Google Maps API
Maps JavaScript API: Embeds Google maps in the websites using JavaScript Maps API for Flash: An API to embed Google maps into the flash websites Google Earth API: An API to embed a true 3 D digital globe Static Maps API: Embeds Google maps to the websites without requiring JavaScript Web Services API: An advanced version of Google maps with features of Geocoding, directions, elevation and places information from client information
Google Maps Usage
Limits
4. Using Google Maps for Advertising
Google Maps for Advertising :
Advertise services and products as per own budget requirements
Explore mapping technology to increase business and customer base
Sponsored Ads Business Listings Source : adwords.google.com
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Listing Businesses on Google Maps
Google’s Local Business Center (LBC) gives the opportunity to list the business on the
map and searchable by Google’s users, for free. The business listing takes place in 4
steps
4. Using Google Maps for Advertising
- Enter business's main phone number to see if Google Maps already has some information about the business
- Enter the business contact and location information including: name, address, city, state/province, country , fax , mobile numbers as well as any e-mail and Web site address information
- Enter description of the business including forms of payment accepted and business operating hours etc. The listing can also be personalized by uploading photos (upto 10 ) and videos.
- Select the verification method (phone call or postcard). Source: www.google.com/places
4. Using Google Maps for Advertising
Advertising using Google AdWords
Google Adwords enables companies to promote their business in Google search and
Google maps Advertisig ads appear in the "Sponsored Links" section next to the search results, which can help boost the website traffic and sales Companies can create their own ads and choose keywords to describe their business Companies are charged only if someone clicks their ad, not when the ad is displayed Support from Google for maximizing the effectiveness of the ads when signed up for an account, which is free
Google Adwords : Account Fees and Payment Options
One time 10€ activation fee Payment options cost-per-click (CPC) minimum CPC click price @ €0. cost-per-thousand-impressions (CPM) minimum cost of per 1, Source : Google^ impressions^ @^ €0.
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6. Benefits & Concerns of Google Maps Business Listings
Benefits
Online advertising through Google Places is
the the future replacing traditional phone
directory listings
Businesses can offer discounts and coupons
along with their listings
The listings can be personalized with photos
and videos
Businesses are easy to locate by the
customers as the listings includes website,
physical mailing address, and the phone
number of the businesses
Businesses will receive more traffic and new
customers
Reviews on the Google Map listings would
help to increase the turnover
Concerns
Duplicate listings
Fake reviews/negative reviews
Data privacy and data security
Missing business information
Long duration for relisting the business
Source : http://socialmediapathways.com
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References
- http://www.googlemapmarketing.com/
- http://support.google.com/maps
- http://support.google.com/adwords
- http://www.smallbusinesscomputing.com
- Marketing and Advertising Using Google by Google Press (ISBN: 1 - 426 - 62737 - 8 )
- A Case Study of Innovations with Google Maps by Rohit Bangera and Phillip Lo
- Google™.pedia: The Ultimate Google Resource By Michael Miller (ISBN: 978 - 0 - 7897 - 3639 )
- http://socialmediapathways.com/
- http://www.ehow.com/info_ 7879582 _google-advertising-options.html
- http://www.smart-seo.com.au
- http://www.netmarketshare.com
- http://googlemapsmania.blogspot.com/
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