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Guidance on asking demographic questions in surveys, focusing on gender, race and ethnicity, sexual identity, and disability. It explains the importance of inclusivity, respecting respondents, and ensuring anonymity. The document also includes sample survey questions for each demographic category.
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- Using inclusive language in your survey functions as a way to signal to your survey takers that you recognize and welcome that there are many different types of people in your program/class. - When you compare responses across groups, you may find clues about how to attract a more diverse set of participants/students. In any case, you will gain insight into who is in your program and taking your survey. - If you have National Science Foundation (NSF) funding for computing-related projects, NSF is interested in data disaggregated by the following demographics : people who identify as women, non- binary, or Lesbian, Gay, Bisexual, Transgender or Queer (LGBTQ); persons of Latinx, Black or African American, American Indian or Alaska native, native Hawaiian or other Pacific Islander descent; and/ or those with a disability.
Before you ask for participant demographics, we recommend adding some language that provides context and explanation. Below are three examples:
1. We respect human diversity and understand that sexual orientation and gender identity and expressions are sensitive and personal matters. To improve the effectiveness of our organization and ensure we address the needs of our entire community, please let us know the following demographic information.
In all research and evaluation, there is a balance to be found between being inclusive and being intrusive. Consider the following:
- There is a long-held value in social science research and evaluation that holds that we should not ask for any data we cannot use. So, to be respectful to respondents and decrease survey burden, don’t ask what you don’t need. - Anonymity can also be at stake, depending on your sample size and diversity. You should not collect demographic data for anonymous surveys if your sample includes fewer than about 30 respondents. - Alternatively, not providing an opportunity for your participants to signal an identity that is important to them has the potential to be harmful. For example, if a survey asked you what your favorite color was, but only offered blue and red, some people would definitely feel left out and not valued. - Including the opportunity for individuals to state their identity signals that you recognize and value diversity of experience. - Add demographic questions to the end of your surveys, research has shown that stereotype threat can be evoked by asking gender and race questions at the beginning of questionnaires. - When asking for sensitive information, be sure to keep surveys anonymous or confidential, and to store the data in secure ways so that no one other than the research or evaluation team can access these potentially identifying data.
Are you transgender? That is, is your gender identity different from the gender typically expected for people who share the sex you were assigned at birth? [Select one.] Yes, I am transgender. No, I am not transgender. I prefer not to disclose. If you are also needing data on intersex people, include this third question as well: Intersex status Which of the following describes the physical sex status you were born with? [Select one.] I am intersex by birth. (I was born with a difference of sex development or DSD.) I am not intersex by birth. I prefer not to disclose.
ASKING ABOUT RACE AND ETHNICITY
- Race and ethnicity are asked about in many different ways, and the approaches have changed over time, even within “official” surveys, such as the U.S. Census. º If you are matching your data against U.S. Census data, then their distinctions may be important to you. If not, you may want different distinctions.^1 - No matter what, the race/ethnicity question(s) should always be multiple response. In other words, respondents should be able to mark as many categories as they identify with. - The survey items should always be in alphabetical order to indicate that none is more important than the other.
Which best describes your race/ethnicity? Check all that apply. American Indian, Alaska native or First Nations Asian Black or African-American Hispanic or Latinx Native Hawaiian or Pacific Islander Middle Eastern or North African White Prefer not to say Prefer to describe: __________________
Please describe your race and ethnicity: __________________. Continues on next page…. (^1) The US Census Bureau defines race as a person’s self-identification with one or more of the following groups: White, Black/African American, Asian, American Indian/Alaska Native, Native Hawaiian/Other Pacific Islander, or Other. Survey respondents may report multiple races. The Census Bureau defines ethnicity as simply whether a person is of Hispanic origin or not. Individuals who consider themselves Hispanic/Latinx may report as any race(s).
Which of the following groups best describes your background? Check as many categories that apply. Mexican Central American: Costa Rican, Guatemalan, Honduran, Nicaraguan, Panamanian, Salvadoran, Other Central American South American: Bolivian, Chilean, Colombian, Ecuadorian, Paraguayan, Peruvian, Venezuelan, Other South American Other Hispanic or Latino: Spaniard, Spanish, Spanish American, All other Hispanic
ASKING ABOUT SEXUAL IDENTITY Why ask about sexual identity?
- Responses can help you understand the number of individuals with marginalized sexualities involved in your program/classroom and how their experiences compare to others. - You can assess feelings of inclusion among individuals with marginalized sexualities or identify barriers they may be experiencing. For example, barriers may include the fear that coming out will have negative repercussions for them. Which of the following best describes you? Heterosexual or Straight Gay or Lesbian Bisexual Pansexual Asexual Queer Prefer to describe:________________ Prefer not to share.
(Some may prefer to ask this without skip logic to enable a variety of response options.) Q1. Do you identify as a person with a disability or other chronic condition? Yes No Prefer not to answer Q2. How would you describe your disability or chronic condition? Select all that apply. Attention deficit Autism Blind or visually impaired Deaf or hard of hearing Health-related disability Learning disability Mental health condition Mobility-related disability Speech-related disability Other (please specify, optional)
Q1. Do you have any of the following disabilities or chronic conditions? Select all that apply. Attention deficit Autism Blind or visually impaired Deaf or hard of hearing Health-related disability Learning disability Mental health condition Mobility-related disability Speech-related disability Other (please specify, optional)