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Apache Healthy Stores: Promoting Healthier Food Options, Slides of Marketing Management

Dayalbagh Educational Institute Marketing Management

An overview of the apache healthy stores intervention, a six-phase program aimed at increasing the availability and promotion of healthier food options in large and small stores. The intervention includes stocking of healthier foods, cooking demos and taste tests, shelf labels, educational materials, and community outreach through flyers, posters, radio announcements, and end-cap displays. The document also includes data from a component intervention comparison study, showing the impact of the program on food purchases and grams consumed per day. The apache healthy foods timeline outlines the program's development and implementation, including capacity building workshops, food vendor training, and integration into existing diabetes prevention program activities.

Typology: Slides

2012/2013

Uploaded on 07/29/2013

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Apache Healthy Stores Intervention

 2003–2004

 Intervention in six phases

 Stocking of healthier food options in

large and small stores

 Cooking demos/taste tests

 Shelf labels (e.g., lower in fat)

Image source: Apache Healthy Stores program . Johns Hopkins University.

Docsity.com

Partial preview of the text

Download Apache Healthy Stores: Promoting Healthier Food Options and more Slides Marketing Management in PDF only on Docsity!

Apache Healthy Stores Intervention   2003–2004Intervention in six phases

   Stocking of healthier food options in large and small storesCooking demos/taste testsShelf labels (e.g., lower in fat)

Image source: Apache Healthy Stores program. Johns Hopkins University. Docsity.com

Apache Healthy Stores Intervention   Flyers, posters, educational displays, recipesCommunity media—newspaper, radio

 Series of many brief contacts

Image source: Apache Healthy Stores program. Johns Hopkins University. Docsity.com

Newspaper Cartoons

“Why should I rinse, Mom?” “It gets out a lot of extra fat.” Image source: Apache Healthy Stores program. Johns Hopkins University. have a regular size!”^ “Dad, I think I’ll Docsity.com

Culturally Themed Radio Announcements

Image source: Apache Healthy Stores program. Johns Hopkins University. Docsity.com

Number of times shopped in intervention store last month^ Component^ Intervention 19.0 Comparison6.6 p = 0.0001Signif.

Attended cooking demo/ taste test Heard about program on radio 1.71.7 0.80.6 p = 0.0209p = 0.

Number of foods bought due to shelf label 2.4 0.73 p = 0.

Exposure to the AHS Program, n = 176

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Saw cartoon^ Component Intervention2.8 Comparison1.2 p = 0.0012Signif.

Saw poster or educational display Got flyer 5.41.9 2.50.9 p = 0.0001p = 0.

Number giveaways received 1.1 0.4 p = 0.

Exposure to the AHS Program, n = 176

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Impact on Diet—Grams Consumed per Day

milk Docsity.com

Apache Healthy Foods

Image source: Apache Healthy Stores program. Johns Hopkins University. Docsity.com

Apache Healthy Foods Timeline   Extensive reworking of original AHS materialsFood vendor training

   Healthy use of commodity foods (FDPIR)Outreach to tribal departmental employeesOutreach to youth (boys and girls club)

  Integration into existing DPP activities (e.g., community fun walks, health fairs)Additional questions as part of baseline evaluation

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Food Vendor Training: Healthy Cooking Methods

Image source: Apache Healthy Stores program. Johns Hopkins University. Docsity.com

Three Study Sites  For all sites: JHU provides interventionist training and materials, capacity building as requested, evaluation

  Navajo Nation: Special Diabetes ProgramSan Carlos Apache: Diabetes Prevention Program Full partners in development, implementation Intervention entirely carried out by SDP staff Full transfer of existing program, adaptation and integration of

 White Mountain Apache tribe^ Extensive revision of materials, addition of many components^ Intervention primarily carried out by DPP staff Partial transfer of existing program^ activities (including evaluation)

Apache Healthy Stores: Promoting Healthier Food Options, Slides of Marketing Management

Related documents

Partial preview of the text

Download Apache Healthy Stores: Promoting Healthier Food Options and more Slides Marketing Management in PDF only on Docsity!

Apache Healthy Stores Intervention   2003–2004Intervention in six phases

   Stocking of healthier food options in large and small storesCooking demos/taste testsShelf labels (e.g., lower in fat)

Apache Healthy Stores Intervention   Flyers, posters, educational displays, recipesCommunity media—newspaper, radio

 Series of many brief contacts

Newspaper Cartoons

Culturally Themed Radio Announcements

Number of times shopped in intervention store last month^ Component^ Intervention 19.0 Comparison6.6 p = 0.0001Signif.

Attended cooking demo/ taste test Heard about program on radio 1.71.7 0.80.6 p = 0.0209p = 0.

Number of foods bought due to shelf label 2.4 0.73 p = 0.

Exposure to the AHS Program, n = 176

Saw cartoon^ Component Intervention2.8 Comparison1.2 p = 0.0012Signif.

Saw poster or educational display Got flyer 5.41.9 2.50.9 p = 0.0001p = 0.

Number giveaways received 1.1 0.4 p = 0.

Exposure to the AHS Program, n = 176

Impact on Diet—Grams Consumed per Day

Apache Healthy Foods

Apache Healthy Foods Timeline   Extensive reworking of original AHS materialsFood vendor training

   Healthy use of commodity foods (FDPIR)Outreach to tribal departmental employeesOutreach to youth (boys and girls club)

  Integration into existing DPP activities (e.g., community fun walks, health fairs)Additional questions as part of baseline evaluation

Food Vendor Training: Healthy Cooking Methods

Three Study Sites  For all sites: JHU provides interventionist training and materials, capacity building as requested, evaluation

  Navajo Nation: Special Diabetes ProgramSan Carlos Apache: Diabetes Prevention Program Full partners in development, implementation Intervention entirely carried out by SDP staff Full transfer of existing program, adaptation and integration of

 White Mountain Apache tribe^ Extensive revision of materials, addition of many components^ Intervention primarily carried out by DPP staff Partial transfer of existing program^ activities (including evaluation)

Program being implemented by Cibecue District Council Docsity.com