Name: Kerwens Charles
Class: Business Policy and Strategy
Date: 3/3/2021
HTC Case study
1. Evaluate HTC’s performance to date. What are its competitive
advantages and vulnerabilities?
One of the competitive advantages that immediately stood out to
me was their ability to innovate quickly. They studied the market
and repeatably compete by adapting to the new trends. Although
HTC was not yet well known in the US, but the few customers that
owned their smartphones were very loyal. Another competitive
advantage that HTC has is because of the company’s culture, they
encourage the employees to come up with new innovative ideas.
HTC is also vulnerable because there were many other companies
like Apple that were growing very fast too, there was a lot of
competition. HTC was also unknown to many people around the
world, there was not enough brand awareness. HTC also did not
have their own operating system and that made the company much
more vulnerable compared to the other competitors.
2. What should HTC’s OS strategy be? Should it stick with Windows
Mobile and Android? Should HTC build its own platform? Add/drop
others?
HTC’s OS strategy should become self-sufficient and create their own
operating system. This is a great strategy because it will allow HTC to
become more independent and will now have the ability to create something
unique by creating a more personalized interface. Creating their new
operating system will also help them stand out and give them a competitive
advantage.
