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Class: COMM 140 - Public Presentations; Subject: Communications; University: Hope College; Term: Spring 2011;
Typology: Quizzes
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The process of changing or rienforcing attitudes, beliefs, values, or behavior. TERM 2
DEFINITION 2 a learned predisposition to respond favorably or unfavorably towad something TERM 3
DEFINITION 3 A belief is something you understand to be true or false. TERM 4
DEFINITION 4 An enduring concept of right or wrong, good or bad. TERM 5
DEFINITION 5 to persuade, an effective communicator presents information that is credible
The rational, logical arguments that a speaker uses to persuade someone. TERM 7
DEFINITION 7 appeals to emotion TERM 8
DEFINITION 8 The underlying internal force that drives people to achieve their goals. TERM 9
DEFINITION 9 research theory that offers an explanation of how people are persuaded to do something or to think in acertainway about something.describes how audience members interpret persuasive messages. TERM 10
DEFINITION 10 to think about the information, ideas, and isues related, to the content of the speech you're listening to.
is simply a characteristic of whatever it is you are talking about.( rational cognitive reaction it appeals to the head)heart usually trumps head TERM 17
DEFINITION 17 Trying to change ones attitude or behavior, the use of threat is also one of the most effective" TERM 18
DEFINITION 18 Suggests that when listeners are confronted with a persuasive message, their responses can be classified into one of threecategories.1)latitudeof acceptance2) latitude of rejection3) latitude of non commitment TERM 19
DEFINITION 19 generally agree with the speaker TERM 20
DEFINITION 20 they disagree
they are not sure how to respond TERM 22
DEFINITION 22 A statement with which you want your audience to agree. TERM 23
DEFINITION 23 Focuses on whether something is true or false or on whether it did or did not happen. TERM 24
DEFINITION 24 is a statement that calls for listeners to judge the worth or importance of something. TERM 25
DEFINITION 25 advocates a specific action changing a policy procedure or behavior.
is a form of dynamism. A charismatic person possesses charm talentmagnetismand other qualities that make the person attractive and energetic. TERM 32
DEFINITION 32 is theimpressionof your credibility yourlistenershave even before you speak TERM 33
DEFINITION 33 is the perception of your credibility your audience forms as you present yourself and your message. TERM 34
DEFINITION 34 The perception of your credibility your listeners have when you finish your speech. TERM 35
DEFINITION 35 Reasoning that arrives at a general conclusion from specific instances or examples.
an all encompassing statement based on specific examples facts statistics and opinions. TERM 37
DEFINITION 37 reasoning from a general statement or pronciple to reach a specific conclusion TERM 38
DEFINITION 38 is a way of organizing an argument into three elements : a major premise a minor premise and a conclusion TERM 39
DEFINITION 39 ( everytime a large discount store moves in downtown stores are affected) TERM 40
DEFINITION 40 is a more specific statement about an example that is linked to the major premise( mega low mart is a large discount store that wants to build in our town)
Can serve as evidence if they are expressed by an expert, someone who can add credibility to your conclusion. TERM 47
DEFINITION 47 is a number used to summerize facts or samples TERM 48
DEFINITION 48 is a statement by someone who has reversed his or her position on a given issue, or statement that is not in the speakers bestinterest. TERM 49
DEFINITION 49 is false reasoning that occurs when someone attempts to persuade without adequate evidence or with arguments that are irrelevant orinappropriate. TERM 50
DEFINITION 50 simply because one event follows another does not mean that the two are related. if you declared that your schools football team won this time because you sang your school song before the game, you would be guilty of a causal fallacy.
someone who argues " everyone thinks its a good idea so you should too" TERM 52
DEFINITION 52 someone who argues that there are only two approaches to a problem TERM 53
DEFINITION 53 a person who reaches a conclusion from too little evidence or nonexistent evidence. TERM 54
DEFINITION 54 Approach involves attacking irrelevant personal characteristics about the person who isproposingan idearatherthan attacking the idea itself. TERM 55
DEFINITION 55 used when someone atacks an issue by using irrelevant or arguments as distractions
Are beliefs values and moral principles by which people determine what is right or wrong TERM 62
DEFINITION 62 the freedom to speak freely without censorship. it is protected by law TERM 63
DEFINITION 63 in 1971 " congress shall make no law... abridging the freedom of speech" TERM 64
DEFINITION 64 where something like burning the flact is protected because it is a speech act and there is freedom of speech TERM 65
DEFINITION 65 speakers should demonstrate a willingness to listen toopposingview points and learn aboutdifferentbeliefs and values.
to steal ideas TERM 67
DEFINITION 67 lacing a speech with compelling phrases you find in a source that you do not credit. TERM 68
DEFINITION 68 Telling where your info comes from while giving your speech TERM 69
DEFINITION 69 to findconcretesimaler words TERM 70
DEFINITION 70 Such as spanglish the combination of english and spanish
Is the attribution of human qualities to inanimate objects or ideas TERM 77
DEFINITION 77 changing the usual subject verbobjectsentence pattern to object subject verbex yodado you trust me?trust me you do? TERM 78
DEFINITION 78 Place a key word or phrase at the end of asentencerather than at thebeginningex:"Things go better with coke "instead of"coke goes better with everything" TERM 79
DEFINITION 79 Refers to usingdifferentwords but the identicalgrammaticalpatterns TERM 80
DEFINITION 80 of a key word or phrase gives rhythem and power to your message and makes it memorable.
oppositiona sentence that has two parts with parallel structures but contrasting meaning"ask bot what your country can do for you; ask what you can do for your country" TERM 82
DEFINITION 82 is the repetition of a consonant sound usually initial consonantseveraltimes in a phrase clause or sentence.
