ART 120 Digital Foundations One PROF. Jones F2007
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T-Shirt Designs
Let’s face it, one of the most fun things to do, is to make your own graphic and wear it ! Better yet, when other folk dig your design and want to
wear it too...or maybe even buy it ! With the computer, internet and applications like Photoshop and Illustrator, now’s never been a better time to
make your designs, share them and possibly even sell them. Over the last few years, sites like threadless.com and designbyhumans.com have
been creating interesting social communities, where artists, illustrators and designers make t-shirt designs, submit them and then
the community decides what one’s to print and sell.
Check out these sites to get a look at what I’m talking about.
http://www.designbyhumans.com/
http://www.threadless.com/ News Story>>MySpaceTV Videos: Threadless On CNN
http://www.dshirt.co.uk
theshirtproject.org
The Assignment
This assignment has two parts. Part I is a real-world commerical opportunity (McShane’s Lucky Leprechaun Club) and Part II is an open design
that you’ll create and submit to designbyhumans and threadless.
Part I MCSHANE’S LUCKY LEPRECHAUN CLUB
McShane’s is a gourmet coffee, food and gift shop across from campus on Rt. 22. Owners Marcia and Dan
McShane have developed a marketing concept they’ve named “McShane’s Lucky Leprechaun Club”. This club is for
kids aged 4-12. Kids get a special card and are encouraged to bring it in when they visit with their parents, they get
to pick things out of a “pot-of-gold” and other things like that. The whole idea is to get kids into going to the coffee
house, so they can bring in their parents to spend more money. Imagine that ! Winner get’s a $50 gift certificate to
McShane’s.
Specifications:
※ Design for front of T-Shirt only. Design must also be shown on TShirt dummy file download here.
※ Design can be no larger than 10” x 10”, must be in RGB color mode and not be photo based.
※ “McShane’s Lucky Leprechaun Club” copy must be included (don’t include the quotes).
※ Design must not be dominated by a Leprechaun.
※ Don’t illustrate just a leprechaun...leprechaun can be part of the design, but not the only element
※ Design must be fun, friendly, not scary, and not too childish (no elementary kid’s scrawl, blocks, red, yellow, blue designs)
Jones Thursday, November 1, 2007 1/2
SCHEDULE For Part I
Sketches due: Monday Nov 5th
At least 3 viable sketches. scan them for projection.
Digital designs: Sunday Nov 11th
Send as jpeg files 72ppi, 10”x10”
to joneskenneth@mac.com Have at least three ideas in
digital form. Designs should also be included on the
TShirt Dummy file.
Final critique: Monday Nov 12th
Prepare at least three design ideas for critique, printed
through zeppo and mounted to black foam core board
cut to 12” x 12”.
