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It is a industrial training report.
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Report Approval
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DECLARATION
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Degree of Bachelor of Technology in Electronics & Communication Engineering. He was trained in the field of Product Management and Digital Marketing.
ACKNOWLEDGMENT
I wish to express my sincere gratitude to Mr. Manish Sharma, the founder and CEO for providing me an opportunity to do my summer internship at “Intevest Technology Pvt. Ltd.”. Being an intern in such a good firm, I gained a lot of knowledge and work experience as well.
I sincerely thank Mr. Abhijeet Shivane for his guidance and encouragement in carrying this project work. I am also grateful to our professors and teachers who rendered there help and gave me knowledge about everything that helped me and laid the foundation for pursuing internship in the same.
I also thank my colleagues who helped me in fulfilling my duties and work on time and for sharing there experiences with me.
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Table of Contents
Report Approval i Declaration ii Certificate iii Acknowledgment iv Table of Contents v 1 Introduction 1 1.1 Company Overview 1.2 Objectives 1.3 Internship Details 1.4 Executive Summary 2 Project Work 2 2.1 Work Assignments 2.2 Tools & Technology Used 2.3 Training Schedule 2.4 Work done 2.5 Observations 3 Learning after Training 3 4 Discussion 4 5 Conclusion 5 6 References 6 7 Data Sheets 7 5 | Page
List of Tables
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List of Figures
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The rise in global compe��on has prompted organiza�ons to devise strategies to have a talented and innova�ve workforce to gain a compe��ve edge. Internships or summer trainings are one the best ways of achieving that goal and to train talented engineers by giving them exposure to the corporate world. This trainings provides opportunity for students to gain knowledge and experience to innovate this world with talented thoughts and strategies.
Name: Yuvraj Yadav Email: ydvyuvi@gmail.com Phone: 8319351360 Enroll no.: EN16CS College: Medicaps University
Company: Intevest Technology Pvt. Ltd. Address: Block- B, Nevw York City, near Rau bypass, Indore. Pin Code: 452001 Website: www.intevest.in Mentor’s Name: Abhishek Sharma Email: abhishek.sharma@intevest.in Mobile no.: 8609073022
Intevest Technology Pvt. Ltd. is a E-Commerce based company that basically started as a Price Comparison Engine (PCE) and later converted in to a ecommerce website sell its own products and service on both its website and application. In Jan 2017, a small company whose name was based on the idea of Interest and Invest came into play. Later company from a price comparison engine became Central India’s top startup in 2018. In 2018, Intevest started selling its own products on its own website and application as well on other ecommerce websites like amazon, flipkart, tatacliq, etc,.
The main objectives of internship were as follows:
I remember my interview with the founder of the company Intevest technology pvt. Ltd. He was looking for a person who is outgoing and has knowledge of latest trends and competition in technological or digital world. He asked several questions on the basis of the resume I had submitted when I filled the application form. After few minutes he started asking me about impact of social media on a common man’s life. And I told him about everything I do feel about social media and I got selected.
After joining the Intevest technology pvt ltd as intern, I was working under a mentor who taught me about what work I will be doing and what they will be teaching me. Every day they used to teach something new. And then whole day I have to do that work as practice.
Basically in this internship our job was to learn the procedures and methods that company follows and apply them into the project. We were thought about managing and handling various features in the company’s website and update those features on the basis of sheet provided. We were provided a web portal through which work given to us had to be performed. Or we can say that we were provided with the credentials of an admin to update the data on the sites and handle the requests. At first we were taught about Managing that website and after 2 weeks they started teaching us about digital marketing, affiliate marketing and selling products and service on other E-Commerce websites.
In the entire internship we were given various assignments that we need to perform on the daily basis. We will be discussing them all one by one.
In managing products, we need to perform certain task and perform various operations to keep website updated. As the site was live, we were asked not to make any mistakes or else it will put a bad impression on the customers using that website. The task and operations we needed to perform are given below:
In these assignment we were mostly taught about affiliate marketing and how it is done. In this assignment we were provided several website from which affiliated links has to be generated link ShareASale, Rakuten marketing affiliates, etc,. Through which new affiliate links has to be generated and added with the products and services that we were
providing on the website. By using these affiliate marketing program, Intevest technology provide its customers a additional 5% cashback for shopping that product from Intevest site or application.
Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Business leverage digital channels such as search engines, social media, email and other websites to connect with current and prospective customers. Digital marketing provides endless possibilities because through social media and internet anyone from his or her home can market any product they wish to.
In this assignment we were mostly taught about Digital Marketing and how it is done and for practicing small assignments were given but it was just for practicing. In this we were asked to write SEO specific contents and sharing links on various platforms.
Intevest used a tool named Jivochat on its website for helping customers. In this assignment we were asked to interact with customers and provide those details and help on navigating through website and solve their queries if any. In these one, we were taught about how you should interact with customers and understand their problems. In this assignment we weren’t taught much but it leveled up our communication skills and interacting skills.
Tools and technologies used throughout in this project and internship are mostly PHP as whole website and portal was built on PHP. But other tools and technologies were also used. And the tools all are listed below:
Technologies that were used in these project were:
In the month of June 2019, we were asked to join from 15 June 2019 for the summer internship. Our training was scheduled 5 days a week. In which we were free to leave whenever the assignment we were given finishes. Usually it took 6 hours to 8 hours a day. We were scheduled from 9:00 AM to 5:00 PM. In between from 1:00 PM to 2: PM, lunch time was scheduled. And at 20 July 2019 our summer internship ended. So we did 1 month internship from 15 June 2019 to 20 July 2019 from Intevest technology pvt. Ltd.
Table 1: Daily �mings
Time Description 09:00 AM Reporting Time 01:00 PM – 02:00 PM Lunch Time 05:00 AM Closing Time
Following work was done in this entire project:
