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INFORMATION SYSTEMS IN THE WAYS ORGANIZATIONS USE THE TECHNOLOGY
Typology: Summaries
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The use of information systems to add value to the organization is strongly influenced by organizational structure, culture, and change. Organizations use information systems to support their goals. Because information systems typically are designed to improve productivity, organizations should devise methods for measuring the system’s impact on productivity. An organization is a formal collection of people and other resources established to accomplish a set of goals. The primary goal of a for-profit organization is to maximize shareholder value. Nonprofit organizations include social groups, religious groups, universities, and other organizations that do not have profit as the primary goal. Organizations are systems with inputs, transformation mechanisms, and outputs. Value-added processes increase the relative worth of the combined inputs on their way to becoming final outputs of the organization. The value chain is a series (chain) of activities that includes (1) inbound logistics, (2) warehouse and storage, (3) production, (4) finished product storage, (5) outbound logistics, (6) marketing and sales, and (7) customer service. Organizational structure refers to how organizational subunits relate to the overall organization. Several basic organizational structures include traditional, project, team, and virtual. A virtual organizational structure employs individuals, groups, or complete business units in geographically dispersed areas. These can involve people in different countries operating in different time zones and different cultures. Organizational culture consists of the major understandings and assumptions for a business, corporation, or organization. Organizational change deals with how profit and nonprofit organizations plan for, implement, and handle change. Change can be caused by internal or external factors. The stages of the change model are unfreezing, moving, and refreezing. According to the concept of organizational learning, organizations adapt to new conditions or alter practices over time. Principle Because information systems are so important, businesses need to be sure that improvements or completely new systems help lower costs, increase profits, improve service, or achieve a competitive advantage. Business process reengineering involves the radical redesign of business processes, organizational structures, information systems, and values of the organization to achieve a breakthrough in results. Continuous improvement to business processes can add value to products and services. The extent to which technology is used throughout an organization can be a function of technology diffusion, infusion, and acceptance. Technology diffusion is a
measure of how widely technology is in place throughout an organization. Technology infusion is the extent to which technology permeates an area or department. User satisfaction with a computer system and the information it generates depends on the quality of the system and the resulting information. The technology acceptance model (TAM) investigates factors—such as the perceived usefulness of the technology, the ease of use of the technology, the quality of the information system, and the degree to which the organization supports the use of the information system—to predict IS usage and performance. Total quality management consists of a collection of approaches, tools, and techniques that fosters a commitment to quality throughout the organization. Six Sigma is often used in quality control. It is based on a statistical term that means products and services will meet quality standards 99.9997 percent of the time. Outsourcing involves contracting with outside professional services to meet specific business needs. This approach allows the company to focus more closely on its core business and to target its limited resources to meet strategic goals. Downsizing involves reducing the number of employees to reduce payroll costs; however, it can lead to unwanted side effects. Competitive advantage is usually embodied in either a product or service that has the most added value to consumers and that is unavailable from the competition or in an internal system that delivers benefits to a firm not enjoyed by its competition. A five-forces model covers factors that lead firms to seek competitive advantage: the rivalry among existing competitors, the threat of new market entrants, the threat of substitute products and services, the bargaining power of buyers, and the bargaining power of suppliers. Strategies to address these factors and to attain competitive advantage include cost leadership, differentiation, niche strategy, altering the industry structure, creating new products and services, improving existing product lines and services, and other strategies. Developing information systems that measure and control productivity is a key element for most organizations. A useful measure of the value of an IS project is return on investment (ROI). This measure investigates the additional profits or benefits that are generated as a percentage of the investment in IS technology. Total cost of ownership (TCO) can also be a useful measure. Cooperation between business managers and IS personnel is the key to unlocking the potential of any new or modified system. Information systems personnel typically work in an IS department that employs a chief information officer, chief technology officer, systems analysts, computer programmers, computer operators, and other personnel. The chief information officer (CIO) employs an IS department’s equipment and personnel to help the organization attain its goals.