

















Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community for help and clear up your study doubts
Discover the best universities in your country according to Docsity users
Free resources
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
The first/next question is… Customer Satisfaction Survey: This is a research call to gather opinions from people like you to improve the products that you use ...
Typology: Study notes
1 / 25
This page cannot be seen from the preview
Don't miss anything!
InmiZ
BEFORE YOUR SHIFT
● Connect to the VPN ● Sign into interviewer.surveysampling.com ● Check headgear
● Check-in on the app.
COMMON SCENARIOS
- Make sure that you're connected to GlobalProtect (VPN) If you're already connected but still unable to access please Clear you cache, cookies and close Google Chrome. Then open a new Chrome browser
- Click on the small screen in the upper left. This will show you the option to share your screen. If “entire screen” doesn't work you can try “Web application”
How much longer is this going to take? Be ƚƌƵƚŚĨƵů ǁŝƚŚ LJŽƵƌ aŶƐǁeƌ͊͊ DŽŶ͛ƚ Őŝǀe ŽƵƚ ƚŚe ƉeƌceŶƚaŐe ŽĨ cŽŵƉůeƚŝŽŶ͘ x We͛ǀe cŽǀeƌed ŵŽƐƚ Žf ƚhe ƋƵeƐƚŝŽŶƐ͕ I ǁŝůů gŽ ƚhƌŽƵgh ƚhe ƌeƐƚ Žf ƚhe ƋƵeƐƚŝŽŶƐ aƐ ƋƵŝcŬ aƐ I caŶ͘ IĨ LJŽƵ͛ƌe aůŵŽƐƚ dŽŶe͗ We are almost done with the survey, thank you for your patience.
I Ŷeed ƚŽ ŐŽ ŶŽǁ͙I dŽŶ͛ƚ ǁaŶƚ ƚŽ ĨŝŶŝƐŚ ƚŚŝƐ x I ǁŽƵůd haƚe ƚŽ ůŽƐe ƚhe ŝŶfŽƌŵaƚŝŽŶ LJŽƵ haǀe ƉƌŽǀŝded͘ I͛ůů ƚƌLJ ƚŽ gŽ a ůŝƚƚůe faƐƚeƌ͘ We ƌeaůůLJ aƉƉƌecŝaƚe LJŽƵƌ time. If now is a bad time, when will be the best time to call you back? x I understand your concern, but we are almost done with the survey. I will go through the questions as fast as I can. o Assess the situation: x Check the time and approximate how much longer it will take to finish the survey. x Heaƌ ŽƵƚ ƚhe ƌeƐƉŽŶdeŶƚ͛Ɛ ƌeaƐŽŶ fŽƌ cƵƚƚŝŶg ƚhe ŝŶƚeƌǀŝeǁ ƐhŽƌƚ͘ o IĨ LJŽƵ dŽŶ͛ƚ ƚŚŝŶŬ LJŽƵ͛ůů ĨŝŶŝƐŚ ƚŚe ƐƵƌǀeLJ ŝŶ a ŵaƚƚeƌ ŽĨ ƚǁŽ ʹ ƚŚƌee ŵŝŶƵƚeƐ͙ x WheŶ ǁŽƵůd be ƚhe beƐƚ ƚŝŵe ƚŽ caůů LJŽƵ bacŬ͍ AƐŬ fŽƌ ƚhe ƌeƐƉŽŶdeŶƚ͛Ɛ Ŷaŵe ;a t least a first name and record in the note box) so we know who to look for. o IĨ LJŽƵ ƚƌƵůLJ Śaǀe ũƵƐƚ a Ĩeǁ ŵŝŶƵƚeƐ ŵŽƌe ƚŽ ŐŽ͙ x We ũƵƐƚ haǀe a feǁ ŵŝŶƵƚeƐ ŵŽƌe ƚŽ gŽ͘ WhLJ dŽŶ͛ƚ I gŽ ƚhƌŽƵgh ƚhe ƋƵeƐƚŝŽŶƐ aƐ faƐƚ aƐ I caŶ͕ aŶd LJŽƵ caŶ respond to them as faƐƚ aƐ LJŽƵ caŶ͘ ThaŶŬ LJŽƵ fŽƌ beŝŶg ƉaƚŝeŶƚ͘ The Ŷedžƚ ƋƵeƐƚŝŽŶ ŝƐ͙
I dŽŶ͛ƚ ƐŚaƌe ŵLJ ŽƉŝŶŝŽŶƐ Žǀeƌ ƚŚe ƉŚŽŶe͘ x Your answers are strictly confidential. The results will be released only as statistical summaries.
I only do studies by MAIL x We are conducting this study by telephone so that the results can be quickly tabulated.
I dŽŶ͛ƚ ǁaŶƚ ƚŽ aŶƐǁeƌ ƚŚaƚ ƋƵeƐƚŝŽŶ͘ x I caŶ ceƌƚaŝŶůLJ ƵŶdeƌƐƚaŶd LJŽƵƌ heƐŝƚaƚŝŽŶ aŶd ŝƚ ŝƐ ƵƉ ƚŽ LJŽƵ ǁheƚheƌ ƚŽ aŶƐǁeƌ Žƌ ŶŽƚ͕ bƵƚ I͛d ůŝŬe ƚŽ ƌeŵŝŶd you that all of our interviews are kept confidential. x PƌŽƚecƚŝŶg ƉeŽƉůe͛Ɛ ƉƌŝǀacLJ ŝƐ ŽŶe Žf ŽƵƌ ŵaũŽƌ cŽŶceƌŶƐ͘ Survey results are published in a report of ŶƵŵbeƌƐ aŶd ƐƚaƚŝƐƚŝcƐ ƚhaƚ aƌe ŝŵƉŽƐƐŝbůe ƚŽ aƐƐŽcŝaƚe ǁŝƚh aŶLJ Žƚheƌ ƉeŽƉůe ǁe͛ǀe ƚaůŬed ƚŽ͘ x We only ask these kinds of questions, so we can make sure we get a good cross-section of households.
What is the survey all about? x The ƐƵƌǀeLJ ŝƐ aůů abŽƵƚ ͙͘ ;SƵƉƉůLJ geŶeƌaů ŝŶfŽƌŵaƚŝŽŶ fŽƵŶd ŝŶ ƚhe ŝŶƚƌŽdƵcƚŝŽŶ ƐcƌŝƉƚͿ͘ If the RSPN would insist on the specific topic: The best way to understand what the survey is all about is to hear a few of the questions. The fŝƌƐƚͬŶedžƚ ƋƵeƐƚŝŽŶ ŝƐ͙ Customer Satisfaction Survey: This is a research call to gather opinions from people like you to improve the products that you use and the services available to you. Awareness Study: We cŽŶdƵcƚ ƐƚƵdŝeƐ ƚŽ fŝŶd ŽƵƚ ƉeŽƉůe͛Ɛ ŽƉŝŶŝŽŶƐ abŽƵƚ ǀaƌŝŽƵƐ ƉƌŽdƵcƚƐ aŶd ƐeƌǀŝceƐ͘ Political Survey: It is important that we hear out the opinions of people in your area to know what you think is the best waLJ ƚŽ cŽŵbaƚ ƚŽdaLJ͛Ɛ ƉƌŽbůeŵƐ facŝŶg ŽƵƌ cŽŵŵƵŶŝƚLJ͘
What is the purpose of this study? Why are you doing this? x Customer satisfaction survey- ͞The ƉƵƌƉŽƐe Žf ƚhŝƐ ƐƚƵdLJ ŝƐ ƚŽ cƌeaƚe beƚƚeƌ ƉƌŽdƵcƚƐ aŶd ƐeƌǀŝceƐ fŽƌ LJŽƵ͘ Your opinions are extremely important͘͟ x Political survey - ͞Iƚ ŝƐ ŝŵƉŽƌƚaŶƚ ƚhaƚ ǁe heaƌ ŽƵƚ ƚhe ŽƉŝŶŝŽŶƐ Žf ƚhe ƉeŽƉůe ŝŶ LJŽƵƌ aƌea ƐŽ aƐ ƚŽ ŬŶŽǁ ǁhaƚ LJŽƵ ƚhŝŶŬ ŝƐ ƚhe beƐƚ ǁaLJ ƚŽ cŽŵbaƚ ƚŽdaLJ͛Ɛ ƉƌŽbůeŵƐ facŝŶg ŽƵƌ cŽŵŵƵŶŝƚLJ͘͟ x Awareness study ʹ (ex. Health) the result of this research will heůƉ ƵƐ ŬŶŽǁ ƉeŽƉůe͛Ɛ ƐƚaŶd ŽŶ heaůƚh ŝƐƐƵeƐ and how much they know, so, that actions to help everyone will be taken
Who is doing this study? x We aƌe Ŷeǀeƌ ƚŽůd ƚhe ƐƉŽŶƐŽƌ Žf ƚhe ƐƚƵdLJ ƐŽ ƚhaƚ ǁe dŽŶ͛ƚ bŝaƐ ƚhe ƐƚƵdLJ ƌeƐƵůƚƐ͘
Who are you working for?
x I work for DYNATA. We are the bridge between you and our client. As interviewers, we are not told the names of our clients as it might bias our interview.
Where are you calling from? x Dynata and we are headquartered in Plano, Texas. If the RSPN will insist in our specific location, we can say: x This call is coming from the Philippines.
DYNATA Address: 5800 Tennyson Parkway Plano, TX 75024 Phone: (866) 360- 9678 Website: www.dynata.com
HŽǁ cŽŵĞ LJŽƵƌ ŶƵŵbĞƌ ĚŽĞƐŶ͛ƚ aƉƉĞaƌ ŽŶ ŵLJ caller ID? x We ƵƐe calleƌ ID ŽŶ all Žf ŽƵƌ callƐ͕ hŽǁeǀeƌ͕ if fŽƌ aŶLJ ƌeaƐŽŶ iƚ didŶ͛ƚ ƐhŽǁ ƵƉ͕ I aƉŽlŽginje͘ We aƌe calliŶg from Survey Sampling International, headquartered in Plano, Texas. I can give you our number if you would like it for verification of this call. (If they ask for it, give them the 866- 360 - 9678 hotline) ͞YŽƵ ƐaŝĚ LJŽƵ ǁĞƌĞ caůůŝŶŐ ĨƌŽŵ Texas͘ HŽǁ cŽŵĞ I͛ŵ ƌĞŐŝƐƚĞƌŝŶŐ a ĚŝĨĨĞƌĞŶƚ ŶƵŵbĞƌ ŽŶ ŵLJ caůůĞƌ ID͍͟ x I͛m ƐŽ ƐŽƌƌLJ bƵƚ I dŽŶ͛ƚ haǀe aŶLJ iŶfŽƌmaƚiŽŶ ŽŶ hŽǁ ŽƵƌ ƐLJƐƚem ǁŽƌkƐ. Let me give you a phone number that you can call to speak to someone who can help you. Then give them the following: DzNATA͛Ɛ TCPA hotline (866) 360- 9678
Can I have a copy of the results? x I dŽŶ͛ƚ kŶŽǁ if ƚhiƐ ǁill be ƉƵbliƐhed bƵƚ if LJŽƵ ǁaŶƚ LJŽƵ caŶ check ŽƵƚ ŽƵƌ email addƌeƐƐ www.dynata.com/company/contact/ for more information.
Why do you need my age/race/religion/income/educational background (demographics?)
x To group your answers with others who participated in the study. Let me assure you that your name and number will not be associated with your responses.
x We ask for this information for statistical purposes only. In order for us to group your responses together with the other participants in the study. x These questions are asked in order for us to group your responses together with the other participants or statistical purposes. This information will not be associated with the people we talked to. We only ask these kinds of questions, so we can make sure we get a good cross-section of households.
Where did you get my name/number/address? x Your name/number/address is provided to us together with the study.
How did you dial our number? / How does your dialing system work? TCPA (Telephone Consumer Protection Act) I͛m ƐŽƌƌLJ I dŽŶ͛ƚ haǀe aŶLJ iŶfŽƌmaƚiŽŶ ǁiƚh ƌegaƌdƐ ƚŽ ƚhaƚ͕ bƵƚ LJŽƵ maLJ call our TCPA hotline (866) 360- 9678
Why do you want my name? x We ask for your name for verification purposes only, should my supervisor have further questions to clarify the study conducted. Let me assure you that your name will be kept completely confidential. The results will be released only as statistical summaries. x We ask for your name because a percentage of our studies are validated, and someone may call to make sure that the study was conducted in a professional manner and that all the appropriate questions were asked.
Do you give my name to your client?
x IŶƚeƌǀieǁeƌƐ aƌe ŽƵƚ Žf LJŽƵƌ Ɛƚaƚe ƐiŶce ǁe aƌe deƚached fƌŽŵ ǁhaƚ͛Ɛ haƉƉe ning back there and we can code your answers without any bias.
Do I get something from this? Am I going to get paid? x OƵƌ ƐƵƌǀeLJƐ aƌe ƉƵƌeůLJ ǀŽůƵŶƚaƌLJ͘ I aƉƉƌeciaƚe LJŽƵƌ ƉaƌƚiciƉaƚiŽŶ ŽŶ ƚhiƐ͘͟ ;If ƚheLJ iŶƐiƐƚed ƚŽ be Ɖaid͕ please terminate the call and dispose it as Interviewer Terminate if iƚ͛Ɛ aůƌeadLJ iŶ ƚhe ŵiddůe Ɖaƌƚ Žf ƚhe survey or Hard Refusal if LJŽƵ͛ƌe Ɛƚiůů ŽŶ ƚhe iŶƚƌŽdƵcƚiŽŶ aŶd ƉůeaƐe iŶfŽƌŵ LJŽƵƌ QA abŽƵƚ ƚhiƐͿ
YŽƵ͛ƌĞ ŶŽƚ LJĞƚ ĚŽŶĞ ƌĞaĚŝŶŐ ƚŚĞ ǁŚŽůĞ ƋƵĞƐƚŝŽŶ͕ ďƵƚ ƚŚĞ ƌĞƐƉŽŶĚĞŶƚ ŝŵŵĞĚŝaƚĞůLJ Őaǀ e an answer.
x ThaŶŬ LJŽƵ ǀeƌLJ ŵƵch fŽƌ LJŽƵƌ ƋƵicŬ ƌeƐƉŽŶƐe ŵa͛aŵͬƐiƌ͘ HŽǁeǀeƌ͕ I Ŷeed ƚŽ ƌead ƚhe ƌeƐƚ Žf ƚhe question/choices for verbatim purposes.
IĨ ƚŚĞ ƌĞƐƉŽŶĚĞŶƚ aŶƐǁĞƌĞĚ DON͛T KNOW Žƌ REFUSED ƚŽ aŶƐǁĞƌ ƚŚĞ ƋƵĞƐƚŝŽŶ
x No right or wrong answer for this. You may answer just to the best of your knowledge.
I ĚŽŶ͛ƚ ůŝŬĞ ƚŚĞ TŽƉŝĐ
We have anticipated that there may be people that find this topic not concerning for them at all, but this is a public awareness study designed to measure the level of awareness of the people in your area. It would be helpful if (you could participate in this study OR finish this study)
I͛ŵ ŽŶ ƚŚĞ DNC ͬ TaŬĞ ŵĞ ŽĨĨ LJŽƵƌ ůŝƐƚ x ͞The ŶaƚiŽŶaů DNC ůiƐƚ ŽŶůLJ aƉƉůieƐ ƚŽ ƚeůeŵaƌŬeƚeƌƐ͘ SiŶce ƚhe ŽŶůLJ ƚhiŶg ǁe aƌe caůůiŶg LJŽƵ fŽƌ iƐ ŽƉ inions, ƚhe ůiƐƚ dŽeƐ ŶŽƚ aƉƉůLJ͘ WŽƵůd ŶŽǁ be a gŽŽd ƚiŵe ƚŽ cŽŶƚiŶƵe͍͟
Do Not Call Laws ʹ IF NEEDED: Information about telephone consumer rights can be obtained from: x The Federal Communications Commission (FCC) phone #202- 418 - 0200 or at www.fcc.gov x The Federal Trade Commission (FTC) phone #202- 382 - 4357 or at www.ftc.gov
If RSPN insist to place their number on our internal Do Not Call List deliver DNC Spiel.
DNC SPIEL It may take up to 24 hours for your number to be removed from all calling databases companywide. Your phone number will remain on DYNATA's do not call list for a period of 2 years.
If needed: I understand your hesitation, but Market Research is not covered by that Law. Rest assured, we are not going to sell LJŽƵ aŶLJƚhiŶg aŶd LJŽƵ dŽŶ͛ƚ geƚ ƐaůeƐ caůůƐ aƐ a ƌeƐƵůƚ Žf LJŽƵƌ cŽŽƉeƌaƚiŽŶ͘
FOR CELLPHONE SAMPLES:
AM I GOING TO BE BILLED FOR THIS? x Yes. However, we are providing you the opportunity to be a representative in your area and share your cŽŶceƌŶƐ aŶd ŽƉiŶiŽŶƐ ;͙fŽƌ beƚƚeƌ ƐeƌǀiceƐ Žƌ ͙ ŽŶ ůŽcaů iƐƐƵeƐͿ
WHY ARE YOU CALLING ME ON MY CELLPHONE? x We are reaching all cell phone owners today to get eveƌLJŽŶe͛Ɛ ŽƉiŶiŽŶƐ eƐƉeciaůůLJ fƌŽŵ busy people like you, your opinions are extremely important.
Distressed Respondent. You will call a lot of people and there is a small chance that at some point you will call someone who admits to you a threat to harm themselves. If this happens you should offer the suicide
prevention hotline phone number so they can speak to a trained professional who can help them. Do not assume the role of a counselor yourself. Thank them for their time and politely end the call. Report the call to your supervisor once you have disconnected. Suicide Prevention Hotline (800)273-8255, (800- 273 - TALK)
Media contact. As mentioned earlier, occasionally we will contact or be contacted by someone who works for a news station, newspaper, blog, radio station, or some other form of media. When they figure out we collect data pertaining to all kinds of different situations, especially elections, they might try to get some infoƌmaƚion fƌom ƵƐ͘ When ƚhiƐ happenƐ alǁaLJƐ ƌeƐpond ͞ I haǀe no comm enƚ͟ and ƌefeƌ all inqƵiƌieƐ ƚo Ashlin.Quirk@dynata.com.
ƼƦŊŭġƦƦ͒ yŸŭ ͡ ªġƦŊĚġŭēġͳ
Ɣ §ńŸŭġŭƼūĒġƞŊƦĻŸƞöŭǛĒƼƦŊŭġƦƦ͇ ēńƼƞēń͇ ƛŸŢŊēġƦƴöƴŊŸŭ͇ ĻŊƞġͳ Ěġƛöƞƴūġŭƴ͇ ńŸƦƛŊƴöŢ͇ ƦēńŸŸŢ͇ ġƴē͌ ͳ
yŸŭ͡ !Ÿŭƴöēƴ͛ ÀńġƛńŸŭġǕöƦŭŸƴöŭƦǕġƞġĚ͇ ŭŸŢŊǔġƛġƞƦŸŭǕöƦēŸŭƴöēƴġĚ͜ ͳ
yŸŭƦǕġƞͳ Ɣ §ńŸŭġƞŊŭļƦǕŊƴńŸƼƴöŭǛŸŭġƛŊēŞŊŭļƼƛ͌ àöŊƴĻŸƞöƛƛƞŸǚŊūöƴġŢǛ̈ ̊ ͳ ƦġēŸŭĚƦĒġĻŸƞġġŭĚŊŭļƴńġēöŢŢτūöƞŞŊŭļƴńŊƦͳ
ƼƦǛ²ŊļŭöŢͳ Ɣ ²ŢŸǕ͇ ŢŸŭļƞġƛġöƴŊŭļĒġġƛͳ Ɣ ÀńŊƦńöƛƛġŭƦĒġēöƼƦġƴńġƛġƞƦŸŭŊƦŸŭöŭŸƴńġƞēöŢŢöŭĚĚŸġƦŭͬ ƴͳ ńöǔġöŭöŭƦǕġƞŊŭļūöēńŊŭġ͒ ǔŸŊēġūöŊŢ͒ ēöŢŢǕöŊƴŊŭļͳ
yŸŭ͡ ǕŸƞŞŊŭļ͒ ͳ (ŊƦēŸŭŭġēƴġĚͳ
Ɣ ÀńġƞġŊƦöūġƦƦöļġƴńöƴġǚƛŢŊēŊƴŢǛƦöǛƦƴńġƛńŸŭġŭƼūĒġƞŊƦŭŸͳ ŢŸŭļġƞŊŭƦġƞǔŊēġ͇ ńöƦĒġġŭēńöŭļġĚ͒ ĚŊƦēŸŭŭġēƴġĚ͇ ġƴē͌ ͳ
ÀġŢġƛńŸŭġͳ ŭƦǕġƞŊŭļͳ (ġǔŊēġͳ
Ɣ ŭƦǕġƞŊŭļūöēńŊŭġ͇ ǔŸŊēġūöŊŢ͇ öŭǛŞŊŭĚŸĻƞġēŸƞĚŊŭļƴńöƴŊŭƦƴƞƼēƴƦͳ ƴŸŢġöǔġūġƦƦöļġͳ Ɣ yġǔġƞŢġöǔġöūġƦƦöļġ͇ ūöƞŞƴńġĚŊƦƛŸƦŊƴŊŸŭöŭĚūŸǔġŸŭͳ
§ƞŊǔöēǛͳ wöŭöļġƞ͒ Àġē ń öƞƞŊġƞͳ
Ɣ ƼƴŸūöƴġĚƞġƦƛŸŭƦġƴńöƴĚŸġƦŭŸƴöēēġƛƴƼŭŞŭŸǕŭēöŢŢġƞƦͳ Ɣ ŭǛƴńŊŭļġŢƦġƴńöƴƛƞġǔġŭƴƦöēöŢŢĻƞŸūļġƴƴŊŭļƴńƞŸƼļńƴŸöŢŊǔġͳ ƛġƞƦŸŭͳ
Iöǚ͒ (öƴömŊŭġͳ Ɣ IöǚūöēńŊŭġ͒ ūŸĚġūŭŸŊƦġͳ
(ġöĚŊƞͳ Ɣ ÀńġƞġŊƦŭŸĒġġƛŊŭǛŸƼƞńġöĚƦġƴ͇ ĒƼƴöēöŢŢĒġļŊŭƦŸŭǛŸƼƞƦēƞġġŭͳ Ɣ yŸöƼĚŊŸŸĻöŭǛŞŊŭĚŊŭńġöĚƦġƴƦƛġöŞġƞͳ Ɣ àöŊƴ̈ ̊ ƦġēŸŭĚƦŊŭēöƦġƴńġƞġŊƦöĚġŢöǛġĚēŸŭŭġēƴŊŸŭͳ Ɣ !Ÿŭƴöēƴ²ńŊĻƴƦūöƞƴŊĻƴńŊƦƛġƞƦŊƦƴƦĻŸƞ̊ ŸƞūŸƞġēöŢŢƦŊŭöƞŸǕͳ
(ƼƞŊŭļƴńġ²ƼƞǔġǛ͛ !ŸŭƴöēƴġĚƴńġƞŊļńƴƛġƞƦŸŭöŭĚūöĚġŊƴƛöƦƴƴńġŊŭƴƞŸτƦēƞġġŭŊŭļͳ ƝƼġƦƴŊŸŭƦ͜ ͳ
²ƼƦƛġŭĚͳ Ɣ ªġƦƛŸŭĚġŭƴńöƦƦƴöƞƴġĚƴńġƦƼƞǔġǛöŭĚŊƦƛöƦƴƴńġƦēƞġġŭŊŭļͳ ƝƼġƦƴŊŸŭƦĒƼƴēöŭŭŸƴĻŊŭŊƦńƴńġƦƼƞǔġǛöƴƴńöƴūŸūġŭƴöŭĚĚŸġƦͳ ǕöŭƴƴŸĻŊŭŊƦńŊƴŢöƴġƞͳ Ɣ (ŸŭŸƴƦƼƦƛġŭĚöēöŢŢǕŊƴńŸƼƴƴńġƞġƦƛŸŭĚġŭƴͬ ƦƛġƞūŊƦƦŊŸŭͳ
ªġƦƛŸŭĚġŭƴͳ ÀġƞūŊŭöƴġͳ
Ɣ ªġƦƛŸŭĚġŭƴŊƦƴńƞŸƼļńƴńġƦēƞġġŭŊŭļƝƼġƦƴŊŸŭƦͳ Ɣ ªġƦƛŸŭĚġŭƴĚŸġƦŭŸƴǕöŭƴƴŸēŸŭƴŊŭƼġǕŊƴńƴńġƦƼƞǔġǛŭŸǕŸƞġǔġƞͳ
XŭƴġƞǔŊġǕġƞͳ ÀġƞūŊŭöƴġͳ
Ɣ ªġƦƛŸŭĚġŭƴŊƦƴńƞŸƼļńƴńġƦēƞġġŭŊŭļƝƼġƦƴŊŸŭƦͳ Ɣ ªġƦƛŸŭĚġŭƴĒġēŸūġƦƼŭēŸŸƛġƞöƴŊǔġ͇ ǔġƞĒöŢŢǛöĒƼƦŊǔġ͇ ŸŭŢǛͳ ƦƼƛƛŢŊġƦŊƞƞġŢġǔöŭƴŸƞŭŸŭƦġŭƦŊēöŢöŭƦǕġƞƦƴŸƝƼġƦƴŊŸŭƦͳ
ͳ
̊
§öƴªġƦƛŸŭƦġƦͳ
àńŊŢġ ͳ ƴńġ ͳ ļŸöŢ ͳ ŊƦ ͳƴ Ÿ ͳ ƞġöĚ ͳ ƴńġ ͳ ƦƼƞǔġǛ ͳǔ ġƞĒöƴŊū͇ ͳ ƴńġ ͳ ƞġƦƛŸŭĚġŭƴ ͳū öǛ ͳö ƦŞ ͳ ƝƼġƦƴŊŸŭƦ ͳ Ÿƞ ͳ ūöŞġͳ ēŸūūġŭƴƦ ͳ ƴńöƴ ͳƞ ġƝƼŊƞġ ͳǛ ŸƼ ͳƴ Ÿ ͳū öŞġ ͳĒ ƞŊġĻ ͳö ĚśƼƦƴūġŭƴƦ͌ ͳ ġŢŸǕ ͳö ƞġ ͳƦ Ÿūġ ͳē ŸūūŸŭ ͳƦ ēġŭöƞŊŸƦͳ
öŭĚńŸǕƴŸńöŭĚŢġƴńġū͡ ƴńġūŸƦƴēŸūūŸŭƦēġŭöƞŊŸƦöƞġńŊļńŢŊļńƴġĚŊŭǛġŢŢŸǕ͌ ͳ
Xŭ ͳ öŭǛ ͳ ŸĻ ͳ ƴńġƦġ ͳ ƦēġŭöƞŊŸƦ͇ ͳ ŊĻ ͳ ƴńġ ͳ ƞġƦƛŸŭĚġŭƴ ͳ ŞġġƛƦ ͳ ƛƼƦńŊŭļ ͳ ĻŸƞ ͳ ŊŭĻŸƞūöƴŊŸŭ͇ ͳ ƛŸŢŊƴġŢǛ ͳ ƦöǛ ͳ Xͳ
ĚŸŭͬ ƴ ͳ ńöǔġ ͳ öŭǛ ͳ öĚĚŊƴŊŸŭöŢ ͳ ŊŭĻŸƞūöƴŊŸŭ͌ ͳ XĻ ͳ ƴńŊƦ ͳ ēŸŭƴŊŭƼġƦ ͳ ĻƼƞƴńġƞ ͳ öŭĚ ͳ ƴńġ ͳ ƞġƦƛŸŭĚġŭƴͳ ĒġēŸūġƦƼƛƦġƴ͇ ƴńġŭġŭĚƴńġēöŢŢöŭĚūöƞŞŊƴöƦöͩ RöƞĚªġĻƼƦöŢͪ ͳ
ÀŸƛŊēͳ
ªġƦƛŸŭĚġŭƴͳ ©ƼġƦƴŊŸŭ͒ ͳ !Ÿūūġŭƴͳ ġƦƴ§ƞöēƴŊēġªġƦƛŸŭƦġͳ
©ƼġƦƴŊŸŭƦτ!ŸūūġŭƴƦöĒŸƼƴƴńġ!öŢŢͳ
ͳ (ŸyŸƴ!öŢŢͳ mŊƦƴͳ
wǛŭƼūĒġƞŊƦŸŭͳ ƴńġyöƴŊŸŭöŢ(y!͒ ͳ (ŸyŸƴ!öŢŢmŊƦƴ͌ ͳ àńǛöƞġǛŸƼͳ ēöŢŢŊŭļūġ͍ ͳ
!ŢöƞŊĻǛƴńöƴƴńġ(y!ŢŊƦƴĚŸġƦŭͬ ƴöƛƛŢǛöŭĚƴƞǛƴŸͳ ūŸǔġĻŸƞǕöƞĚǕŊƴńƦƼƞǔġǛƝƼġƦƴŊŸŭƦͳ ͳ ͩ ÀńġŭöƴŊŸŭöŢ(y!ŢŊƦƴŸŭŢǛöƛƛŢŊġƦƴŸƴġŢġūöƞŞġƴġƞƦ͌ ͳ ²ŊŭēġƴńġŸŭŢǛƴńŊŭļǕġöƞġēöŢŢŊŭļǛŸƼĻŸƞŊƦͳ ŸƛŊŭŊŸŭƦ͇ ƴńġŢŊƦƴĚŸġƦŭŸƴöƛƛŢǛ͌ àńǛĚŸŭͬ ƴǕġļġƴͳ ƦƴöƞƴġĚöŭĚƦġġǕńöƴƦŸūġŸĻƴńġƝƼġƦƴŊŸŭƦöƞġͳ ŢŊŞġ͍ àġēöŭƦƴŸƛöƴöŭǛƴŊūġͪ ͳ
§ńŸŭġͳ yƼūĒġƞͳ ²ŸƼƞēġͳ
RŸǕĚŊĚǛŸƼļġƴͳ ƴńŊƦŭƼūĒġƞ͍ ͳ
XŭĻŸƞūƴńġƞġƦƛŸŭĚġŭƴƴńöƴƛńŸŭġŭƼūĒġƞƦöƞġͳ ĻƞŸūƛƼĒŢŊēöŢŢǛöǔöŊŢöĒŢġŢŊƦƴƦͳ ͳ ͩ ŢŢŭƼūĒġƞƦöƞġŸĒƴöŊŭġĚĻƞŸūƛƼĒŢŊēŢǛöǔöŊŢöĒŢġͳ ŢŊƦƴƦͪ ͳ
!öŭͬ ƴĻŊŭŊƦńͳ ƴńġƦƼƞǔġǛͳ
ͩ XūƼƦƴļŸŭŸǕͪ ͳ ª͵ͩ RŸǕūƼēńͳ ŢŸŭļġƞŊƦƴńŊƦ͍ ͪͳ
0 ŭēŸƼƞöļġƴńġūƴŸĻŊŭŊƦńƴńġƦƼƞǔġǛ͇ ŊĻŭġēġƦƦöƞǛͳ ļöƴńġƞŊŭĻŸĻŸƞöŭŸƴńġƞēöŢŢͳ ͳ IŊƞƦƴ͆ ͵͵ͩ àġŸŭŢǛńöǔġöĻġǕūŊŭƼƴġƦ͒ ƝƼġƦƴŊŸŭƦŢġĻƴ͇ Xͳ öƛƛƞġēŊöƴġǛŸƼƞƴŊūġöŭĚǕŊŢŢļŸöƦƝƼŊēŞŢǛöƦXēöŭ͌ ͪͳ Àńġŭ͆ ͵XĻƴńġƞġƦƛŸŭĚġŭƴēŸŭƴŊŭƼġƦƴŸƛƞġƦƦ͇ ͵ͩ Xͳ ƼŭĚġƞƦƴöŭĚ͇ öŭĚśƼƦƴƴŸġŭƦƼƞġXƦƛġöŞǕŊƴńƴńġͳ ēŸƞƞġēƴƛġƞƦŸŭöļöŊŭĻŸƞƴńŊƦƦƼƞǔġǛ͇ ēŸƼŢĚXńöǔġͳ ǛŸƼƞĻŊƞƦƴöŭĚŢöƦƴŭöūġ͍ ÀńöŭŞǛŸƼǔġƞǛūƼēń͌ ͳ àġͬ ŢŢēöŢŢöļöŊŭƦŸŸŭ͌ ͪͳ
yŸmŊƦƴġĚͳ §ġƞƦŸŭͳ
mŊƦƴġĚƛġƞƦŸŭŊƦŭͬ ƴͳ öǔöŊŢöĒŢġ͇ ĒƼƴƴńġǛͳ ǕöŭƴƴŸŢġöǔġöͳ ūġƦƦöļġͳ
ªġƛġöƴƴńġŊŭƴƞŸĚƼēƴŊŸŭ͇ ƴńġŭöĚĚͩ ĒƼƴǕġͬ ŢŢēöŢŢͳ ĒöēŞöŭŸƴńġƞƴŊūġ͌ ÀńöŭŞǛŸƼ͉ ͪͳ
©ƼġƦƴŊŸŭƦτ!ŸūūġŭƴƦöĒŸƼƴƴńġ²ƼƞǔġǛͳ
yöƴŊŸŭöŢͳ àńġƞġöƞġǛŸƼͳ ªġƛġöƴǛŸƼƞŊŭƴƞŸĚƼēƴŊŸŭ͇ ŊĻŭġēġƦƦöƞǛūġŭƴŊŸŭͳ
̋ ͳ
ŭƦǕġƞƦƴŸŸͳ ƦŸŸŭͳ
ªġƦƛŸŭĚġŭƴͳ ƛƞŸǔŊĚġƦöŭͳ öŭƦǕġƞĒġĻŸƞġöŢŢͳ ƦġŢġēƴŊŸŭƦöƞġƞġöĚͳ
ēŞŭŸǕŢġĚļġƴńġöŭƦǕġƞ͇ ĻŊŭŊƦńƞġöĚŊŭļƴńġöŭƦǕġƞͳ ŸƛƴŊŸŭƦͳ ͳ ͩ XēöŭūöƞŞƴńöƴĻŸƞǛŸƼ͇ ńŸǕġǔġƞ͇ XŭġġĚƴŸĻŊŭŊƦńͳ ƞġöĚŊŭļƴńġēńŸŊēġƦ͌ ͪͳ
ªġĻƼƦġƦƴŸͳ öŭƦǕġƞͳ
ͩ XĚŸŭͬ ƴǕöŭƴƴŸͳ ļŊǔġǛŸƼƴńöƴͳ ŊŭĻŸƞūöƴŊŸŭͪ ͳ
ēŞŭŸǕŢġĚļġƴńöƴöŭƦǕġƞ͇ ēńŸŸƦġƴńġƞġĻƼƦġĚͳ öŭƦǕġƞŸƛƴŊŸŭ͇ öŭĚūŸǔġŸŭͳ ͳ ͩ XƼŭĚġƞƦƴöŭĚͪ ͳ
ÇŭēŢġöƞͳ ƝƼġƦƴŊŸŭƦŸƞͳ öŭƦǕġƞͳ ŸƛƴŊŸŭƦͳ
ͩ XĚŸŭͬ ƴͳ ƼŭĚġƞƦƴöŭĚǕńöƴͳ ƴńöƴūġöŭƦ͇ ēöŭͳ ǛŸƼġǚƛŢöŊŭƴńġͳ ƝƼġƦƴŊŸŭ͍ ͪͳ
(ŸŭŸƴēŢöƞŊĻǛ͇ ŸĻĻġƞƴŸƞġ͡ ƞġöĚƴńġƝƼġƦƴŊŸŭͳ ͳ ͩ XƴūġöŭƦǕńöƴġǔġƞŊƴūġöŭƦƴŸǛŸƼ͌ Xēöŭƞġ͡ ƞġöĚͳ ƴńġƝƼġƦƴŊŸŭŊĻǛŸƼŢŊŞġ͌ ͪͳ
ƦŞƦǛŸƼƴŸͳ öŭƦǕġƞͳ
ͩ §ƼƴǕńöƴġǔġƞǛŸƼͳ Ǖöŭƴͪ ͵ª͵ͩ àńöƴͳ ĚŸǛŸƼƴńŊŭŞͳ öĒŸƼƴŊƴ͍ ͪͳ
§ŸŢŊƴġŢǛƞġĻƼƦġƴŸöŭƦǕġƞƴńġƝƼġƦƴŊŸŭͳ ͳ ͩ XēöŭŸŭŢǛöēēġƛƴǛŸƼƞƞġƦƛŸŭƦġƦ͌ XĻXöŭƦǕġƞġĚƴńġͳ ƝƼġƦƴŊŸŭ͇ ŊƴǕŸƼŢĚŊŭǔöŢŊĚöƴġƴńġƦƼƞǔġǛͪ ͳ
ͳ
ͳ ͳ
̍ ͳ
JŢŸƦƦöƞǛͳ
ŊöƦͳͳ §ƞġśƼĚŊēġŊŭĻöǔŸƞŸĻŸƞöļöŊŭƦƴŸŭġƴńŊŭļ͇ ƛġƞƦŸŭ͇ ŸƞļƞŸƼƛēŸūƛöƞġĚǕŊƴńͳ öŭŸƴńġƞ͇ ƼƦƼöŢŢǛŊŭöǕöǛēŸŭƦŊĚġƞġĚƴŸĒġƼŭĻöŊƞ͌ àġēöŭŭŸƴͩ ŢġöĚƴńġͳ ƞġƦƛŸŭĚġŭƴͪ ŊŭŸŭġĚŊƞġēƴŊŸŭŸƞöŭŸƴńġƞ͌ ŭǛƴńŊŭļŸĻĻ͡ ƦēƞŊƛƴēöŭĒġͳ ēŸŭƦŊĚġƞġĚĒŊöƦŊŭļ͌ ͳ
!ÀXͳ !͵ŸūƛƼƴġƞ͵͵ƦƦŊƦƴġĚ͵À͵ġŢġƛńŸŭġ͵X͵ŭƴġƞǔŊġǕŊŭļ͌ ÀńŊƦŊƦƴńġƴġēńŭŊēöŢŭöūġĻŸƞͳ ƴńŊƦƴǛƛġŸĻƦƼƞǔġǛĚöƴöēŸŢŢġēƴŊŸŭ͌ ͳ
(ŊƦƛŸƦŊƴŊŸŭͳ (ġƦēƞŊƛƴŊŸŭŸĻǕńöƴńöƛƛġŭġĚŸŭƴńġēöŢŢ͛ ġ͌ ļ͌ ŭŸöŭƦǕġƞ͇ ŭŸƴöǔöŊŢöĒŢġ͜ ͌ͳ àńġŭƦƼƞǔġǛŊƦŭͬ ƴēŸūƛŢġƴġĚ͇ ǛŸƼͬ ŢŢƦġŢġēƴŸŭġŸĻƴńġĚŊƦƛŸƦŊƴŊŸŭŸƛƴŊŸŭƦöƴͳ ƴńġġŭĚŸĻƴńġēöŢŢ͌ ͳ
(y!ͳ ͩ(ŸŭŸƴēŸŭƴöēƴͪ ŞŭŸǕŭöƦͩ XŭƴġƞŭöŢmŊƦƴ͌ ͪyġǔġƞŸĻĻġƞƴŸƛƼƴƞġƦƛŸŭĚġŭƴŸŭͳ ŢŊƦƴ͌ ͳ
(yªͳ ͩ(ŸyŸƴªġöĚͪ ͳ
IöŢƦŊĻŊēöƴŊŸŭͳ ªġēŸƞĚŊŭļöŭöŭƦǕġƞĻŸƞöƝƼġƦƴŊŸŭƴńöƴǕöƦŭŸƴöƦŞġĚŸƞƞġēŸƞĚŊŭļöŭͳ öŭƦǕġƞƴńöƴƴńġƞġƦƛŸŭĚġŭƴĚŊĚŭŸƴƦöǛ͌ ͳͳ
IŊǚ͡ ŊƴƦͳ ƛġŭ͡ ġŭĚƝƼġƦƴŊŸŭƦƴńöƴöƞġŭŸƴƴǛƛġĚǕŊƴńēŸƞƞġēƴļƞöūūöƞŸƞŭŸƴͳ ƞġöĚöĒŢġƴńöƴŭġġĚƴŸĒġūöŭƼöŢŢǛĻŊǚġĚĒǛöƦƼƛġƞǔŊƦŸƞ͌ ͳ
§Àͳ ªġƦƛŸŭƦġƦͳ
ġƦƴöƛƛƞŸöēńƴŸƝƼġƦƴŊŸŭƦƴńġƞġƦƛŸŭĚġŭƴūöǛöƦŞöĒŸƼƴƴńġēöŢŢ͇ ƦƼƞǔġǛ͇ ͳ ŸƞƛöƞƴŊēƼŢöƞƝƼġƦƴŊŸŭƦτöŭƦǕġƞŸƛƴŊŸŭƦͳ
§ƞŸĚƼēƴŊŸŭͳ ªöƴġ͛ §ª͜ ͳ
ÀńġöǔġƞöļġŭƼūĒġƞŸĻƦƼƞǔġǛƦǛŸƼöƞġēŸūƛġƴŊŭļŊŭöŭńŸƼƞ͌ ÀńġļŸöŢŊƦͳ ƴŸĒġöƴ̇ ̆ ̆ ΪŸƞńŊļńġƞ͌ ͳ
§ƞŸśġēƴͳ ŢŢŸĻƴńġƦƼƞǔġǛƦƞġƝƼġƦƴġĚĒǛöƛöƞƴŊēƼŢöƞēŢŊġŭƴ͌ 0 öēńƛƞŸśġēƴńöƦöͳ ĚŊĻĻġƞġŭƴƦƼƞǔġǛƦēƞŊƛƴ͌ ͳ
ªġƦƛŸŭĚġŭƴͳ ÀńġƛġƞƦŸŭēöŢŢġĚƴŸēŸūƛŢġƴġöƦƼƞǔġǛͳ mŊƦƴģ̇ġƞƦŸŭŭŢǛ͆ ͵àġēöŭŸŭŢǛƦƛġöŞǕŊƴńƴńġƞġƦƛŸŭĚġŭƴŭöūġĚŊŭƴńġͳ ŊŭƴƞŸ͌ ͳ mŊƦƴģ̇ġƞƦŸŭIŊƞƦƴ͆ ͵àġēöŭƦƛġöŞǕŊƴńƴńġŢŊƦƴġĚƛġƞƦŸŭŸƞ͇ ŊĻƴńġǛöƞġŭͬ ƴͳ öǔöŊŢöĒŢġ͇ ƦŸūġŸŭġġŢƦġͳ ŭǛªġļŊƦƴġƞġĚߟƴġƞ͒ ŭǛRŸƼƦġńŸŢĚwġūĒġƞ͆ ͵àġēöŭƦƛġöŞǕŊƴńǕńŸͳ öŭƦǕġƞƦ͛ ūƼƦƴĒġ̇ ̎ Β͜ ͳ
©ƼöŢŊĻŊġĚͳ ªġƦƛŸŭĚġŭƴūġġƴƦƴńġēƞŊƴġƞŊöĻŸƞēŸūƛŢġƴŊŭļƴńġƦƼƞǔġǛ͌ XĻƴńġͳ ƞġƦƛŸŭĚġŭƴĚŸġƦŭŸƴƝƼöŢŊĻǛ͒ ŊƦƼŭƝƼöŢŊĻŊġĚ͇ ƴńġƦƼƞǔġǛǕŊŢŢöƼƴŸūöƴŊēöŢŢǛͳ ġŭĚ͌ ͳͳ
©ƼöŢŊƴǛͳ ²ēŸƞġͳ
RŸǕǕġŢŢǛŸƼĚġŢŊǔġƞġĚƴńġƦƼƞǔġǛ͌ ƴŢġöƦƴ̇ ēöŢŢǕŊŢŢĒġūŸŭŊƴŸƞġĚƛġƞͳ ƦńŊĻƴ͌ ÀńġƝƼöŢŊƴǛƞġƛŸƞƴŊŭēŢƼĚġƦöƛġƞēġŭƴöļġƦēŸƞġöŭĚĻġġĚĒöēŞͳ ēŸūūġŭƴƦ͌ ̇ ̆ ̆ ΪŊƦöƛġƞĻġēƴƦēŸƞġ͌ ĒŸǔġ̏ ̉ ΪŊƦēŸŭƦŊĚġƞġĚļƞġöƴ͌ ͳ
©ƼŸƴöͳ 0 öēńƛƞŸśġēƴƞġƝƼŊƞġƦēŸūƛŢġƴġĚƦƼƞǔġǛƦĻƞŸūĚŊĻĻġƞġŭƴƴǛƛġƦŸĻͳ
̎ ͳ