Points Awarded 10.00
Points Missed 0.00
Percentage 100%
1.
At many universities there are separate departments of admissions, advisement, development, and
recruiting while pricing is determined in the administrative chambers. These universities are missing the
important marketing function of:
A) sincerity.
B) serenity.
C) seamlessness.
D) situation supply chain management.
E) simulation.
Points Earned: 2.0/2.0
2.
Every Christmas season, Anheuser-Busch runs television ads featuring Clydesdale horses in a winter
scene. These ads focus on the promotional goal of __________ consumers about the company's brand.
A) informing
B) persuading
C) reminding
D) all of the above
E) none of the above
Points Earned: 2.0/2.0
3.
Henry Ford's statement, "Customers can have any color they want so long as it's black," typified the
____________ era of marketing.
A) production
B) sales
C) marketing
D) value-based marketing
E) all of the above
