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IS 303 FINAL EXAM | QUESTIONS AND CORRECT
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What is the classical narrative structure? How is The General an example of classical structure? Also be able to note how one other movie we watched this semester conformed to this structure. Likewise, be familiar with what a formalist narrative is and be able to note an example from the films we have watched this semester. ---------CORRECT ANSWER----------- ------The Classical Narrative Structure is called this because it is the way most movies are made in Hollywood. It's the most common structure of storytelling in mainstream films. It's based on a three-act format that organizes story in the following way: Act I - The Setup, Act II - The Development, Act III - The Resolution classical narrative structure - audience is aware of the shaping of the storyline EXAMPLE = "The Graduate" plot line; use of montage sequence to compress different actions in time and space in short sequence through out movie (boy goes to stalk and run away with daughter) In terms of realism, what, in your opinion, is the most realistic film we watched this semester? Be able to support your answer. Be certain to reflect the textbook's definition of realism. ---------CORRECT ANSWER------ -----------I believe the most realistic film we watched this semester was The Hurt Locker. What is the difference between plot and story? Also, know the difference between the first person, third person and omniscient points of view in movies. ---------CORRECT ANSWER-----------------Story is the timeline: the sequence of events in your narrative. The point of a plot is to support a story: to make a story come to life. The basic 'story'
question is 'what happens next? ' Plot is what happens: the sequence of events inside a story. Review the four main cycles of film genres. What role do archetypal stories play in the development of genres? ---------CORRECT ANSWER-------------- ---Primitive - "The Great Train Robbery" (Edwin S. Porter - 1903) Classical - "Stagecoach" (John Ford - 1939) Revisionist - "High Noon" (Fred Zinnemann - 1969) Parodic - "Blazing Saddles" (Mel Brooks - 1973) https://www.socialmediatoday.com/content/7-story-archetypes-and- how-they-can-dramatically-improve-your-marketing In what ways is scriptwriting a collaborative effort, and what is the difference between a scripted film and an improvised one? In your opinion, given the chapter on "Writing" in your textbook, what is the best screenplay we saw this semester? ---------CORRECT ANSWER----------------- Scriptwriting is a collaborative because it allows for the story to take on different perspectives and with more minds working on a script it only makes film better since there are more minds working together to create a creative storyline and ending. Be able to define a "motif" and explain how its functions within a film. Similarly, what is a metaphor or symbol, and give an example of each. ------ ---CORRECT ANSWER-----------------Motif is any recurring element that has symbolic significance in a film. Through film a motif can help produce a theme or mood. Know the difference between first, omniscient, and third person points of view in a film. ---------CORRECT ANSWER-----------------First person - tells his or her own story (main character)
(1989). These films in themselves reflect a value system where fun and entertainment are forms of consumerism. Implicit: the protagonist and the antagonist represent conflicting values, but these are not dwelled upon. Obviously the director slants the message in a particular direction, but consent maybe transparent in that we accept the system--particular world views--as normal or the way the world works. That is, various ideologies get played up without question (without audiences seeing the whole picture); thus the film subtly serves the interests of the dominant classes and transmits dominant moral and intellectual codes: Pretty Woman(1990). Explicit: movies obviously constructed to teach or persuade: Patriotic films such as Casablanca or John Wayne's The Green Berets(1968)and antiwar films like Stanley Kubrick's Paths of Glory (1957). Sometimes a movie is great because it is groundbreaking and influential. Why might the 2016 film Moonlight fit into that category? What about the movie, including themes and even specific scenes, is groundbreaking? ----- ----CORRECT ANSWER-----------------It's a movie about a african american make who is homosexual trying to fit in, with a very rough crowd of other african american men. He only ever has one encounter with another man sexually. It's a moving story about a young man trying to conform and fit in and try to be "normal" and fighting to accept what he really is in life. What do the genres of the western, the gangster film, and the action film all have in common, according to Giannetti? What Hollywood genres were most favorable or hospitable to women? ---------CORRECT ANSWER-------- ---------According to Giannetti, western, action, and gangster films all relate to crime and are suggestive towards women whom usually play the role of a damsel in distress. These genres also usually emphasize
a rebellious attitude towards authority such as the law and government agencies. Genres that were more hospitable to women and related to a "women's concern" included self-sacrifice, motherhood, family dynamic, and romance What are some of the stylistic features of a realist film? What might a realist or neo-realist think about a highly plotted or formulaic film? Also, how does realism differ from formalism? ---------CORRECT ANSWER----------------- Shots tend to be objective; we view the mise en scéne without the camera manipulating our perception. Editing tends to be seamless with an emphasis on continuity. Camera tends to be at eye level. Favors a static, non-moving camera. Composition feels random or natural, often with an open frame. Formalism ---------CORRECT ANSWER-----------------Formalist film theory is an approach to film theory that is focused on the formal, or technical, elements of a film: i.e., the lighting, scoring, sound and set design, use of color, shot composition, and editing. What are the features of neo-realism? ---------CORRECT ANSWER----------- ------an avoidance of neatly plotted stories in favor of loose, episodic structures that evolve organically. a documentary visual style. the use of actual locations--usually exteriors--rather than studio sites. the use of nonprofessional actors, even for principal roles. Since you have now seen Citizen Kane, read carefully the discussion of the film in last pages of your textbook. Note Giannetti's description of how wide-angle lenses makes deep-focus photography, such as Gregg Toland's
samurai shaves off his topknot, a sign of honor among samurai, in order to pose as a monk to rescue a boy from a kidnapper) could be the origin of the practice, now common in action movies, of introducing the main hero with an undertaking unrelated to the main plot.[14] Other plot devices such as the reluctant hero, romance between a local woman and the youngest hero, and the nervousness of the common citizenry, had appeared in other films before this but were combined in this film. In what ways (note at least two) is Tokyo Story similar or substantively different from Seven Samurai in terms of Japanese film? ---------CORRECT ANSWER-----------------introducing the leader Kambei (in which the samurai shaves off his topknot, a sign of honor among samurai, in order to pose as a monk to rescue a boy from a kidnapper) could be the origin of the practice, now common in action movies, of introducing the main hero with an undertaking unrelated to the main plot.[14] Other plot devices such as the reluctant hero, romance between a local woman and the youngest hero, and the nervousness of the common citizenry, had appeared in other films before this but were combined in this film. The Hurt Locker is routinely praised as one of the best films of the past few decades. In what ways might the film compare to one other "great film" we watched this semester in terms of technique, themes or other aspects of film greatness? ---------CORRECT ANSWER-----------------"The Hurt Locker" and "No Country for old men" use a very realistic story telling technique that captures the audience and makes them believe that they are a part of the scene. Both films use montage sequence to add different perspectives of characters. Know the definition of animation, types of film animation, and the origins of animation, both before and after filmmaking began. ---------CORRECT ANSWER-----------------animation = the act of creating the illusion of
movement through still images (1st animation is made with penciled drawings) What specific type of animation was used in Isle of Dogs? Be able to describe how this animation was achieved. Cite characters, or scenes in the film to explain. ---------CORRECT ANSWER-----------------Stop-motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames is played back. Be aware of the current level of participation among women (as producers, writers, directors, cinematographers) in Hollywood and the film industry, and the reasons for that participation rate. ---------CORRECT ANSWER----- ------------https://womenandhollywood.com/resources/statistics/2018- statistics/ Know Alice Guy-Blache, Leni Riefenstahl and Kathryn Bigelow, their contributions to filmmaking (including films they directed), and their places in film history. ---------CORRECT ANSWER-----------------Leni - Use of moving camera, use of telephoto lenses to create a distorted perspective, awall photography Kathryn Bigelow, who is the only woman to date to win the Academy Award for Best Director Why is the shot a basic unit in the construction of a film? What is the average length of a shot? ---------CORRECT ANSWER-----------------A shot is often defined as the basic building block of cinema because filmmakers work by creating a film shot by shot, and then, during editing, they join these shots in sequence to compose the overall film.
Expressionist artist is concerned with the visual projection of his emotional experience. How have costuming and/or makeup have changed from earlier Hollywood films to more contemporary films. ---------CORRECT ANSWER----------------- Two ways that costumes and makeup have changed in film is that the color symbolism of costumes and makeup gives men and women a more contemporary look. More contemporary films use colors to suggest a change or transition in a character and also to help identify characters. Makeup is used to disfigure the actor so that they can better match their characters personality instead of just enhancing the actors own beauty (glamour makeup used in Hollywood era) Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction? ---------CORRECT ANSWER-----------------Digital Darwinism What are reasons for the explosive growth of the WWW? ---------CORRECT ANSWER-----------------Basic web pages are easy to create and extremely flexible The microcomputer revolution made it possible for an average person to own a computer The speed, convenience, and low cost of email Advancements in networking hardware Which term describes the WWW during its first few years of operation between 1991 and 2003? ---------CORRECT ANSWER-----------------Web
What is the Internet protocol web browsers use to request and display web pages using universal resource locators? ---------CORRECT ANSWER------- ----------Hypertext transport protocol (HTTP) What allows users to access the WWW? ---------CORRECT ANSWER------- ----------Web browser What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together? ---------CORRECT ANSWER-----------------Intermediaries What is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order? --------- CORRECT ANSWER-----------------Clickstream analysis What are clickstream analytics? ---------CORRECT ANSWER----------------- The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits - and in what order What measures the number of people a firm can communicate with all over the world? ---------CORRECT ANSWER-----------------Information reach Mars, Inc., offers people the opportunity to order M&Ms in special colors or with customized sayings. How would you classify Mars's ebusiness strategy? ---------CORRECT ANSWER-----------------Mass customization
to find cheaper tickets on Priceline, where they are allowed to set the price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using? ---------CORRECT ANSWER----------------- Consumer-to-business What is the practice of artificially inflating traffic statistics for online advertisements? ---------CORRECT ANSWER-----------------Click fraud What creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser? ---------CORRECT ANSWER- ----------------Hitbots What is a pure-play business? ---------CORRECT ANSWER-----------------A business that operates only on the Internet without a physical store Which type of ebusiness model best describes Apple? ---------CORRECT ANSWER-----------------Click-and-mortar Which of the following represents a brick-and-mortar business? --------- CORRECT ANSWER-----------------McDonald's What was the original term for a company operating on the Internet? --------
- CORRECT ANSWER-----------------Dot-com
What combines art along with science to determine how to make URLs more attractive to search engines, resulting in higher search engine ranking? ---------CORRECT ANSWER-----------------Search engine optimization What generates revenue each time a website visitor is converted to a customer? ---------CORRECT ANSWER-----------------Pay-per-conversion Websites can generate revenue by using which of the following? --------- CORRECT ANSWER-----------------Pay-per-click Pay-per-call Pay-per-conversion What are the unpaid entries in a search engine results page that were derived based on their content's relevance to the keyword query? --------- CORRECT ANSWER-----------------Organic search What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting? ---------CORRECT ANSWER- ----------------Podcasting What is the system that consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add- on products to plug into or interoperate with the system? ---------CORRECT ANSWER-----------------Open system
Which system supports the capturing, organization, and dissemination of knowledge throughout an organization? ---------CORRECT ANSWER--------- --------Knowledge management system What is the type of knowledge that is contained in people's heads? --------- CORRECT ANSWER-----------------Tacit knowledge What is crowdsourcing? ---------CORRECT ANSWER-----------------The wisdom of the crowd What is crowdfunding? ---------CORRECT ANSWER-----------------Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet What is knowledge management? ---------CORRECT ANSWER----------------
- Capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions Which of the following best describes Web 2.0? ---------CORRECT ANSWER-----------------Social media and user-generated web content Which of the following best describes Web 3.0? ---------CORRECT ANSWER-----------------Based on "intelligent" web applications using natural language processing
What is the portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser? ---------CORRECT ANSWER-----------------Dark web What is a component of Web 3.0 that describes things in a way that computers can understand? ---------CORRECT ANSWER----------------- Semantic web Disruptive technology ---------CORRECT ANSWER-----------------A new way of doing things that initially does not meet the needs of existing customers (Netflix, Dyson) Sustaining technology ---------CORRECT ANSWER-----------------Produces an improved product that customers are eager to buy (new iPhone upgrades) ARPANET ---------CORRECT ANSWER-----------------The Advanced Research Projects Agency Network; the first nationwide computer network, which became the first major component of the Internet Domain name hosting (web hosting) ---------CORRECT ANSWER------------- ----A service that allows the owner of a domain name to maintain a simple website and provide email capacity (GoDaddy.com, 1&1.com, Web.com) Hypertext transport protocol (HTTP) ---------CORRECT ANSWER------------- ----The internet protocol web browsers use to request and display web pages using universal resource locators (URLs)
Reducing costs Improving effectiveness Mass customization ---------CORRECT ANSWER-----------------The ability of an organization to tailor its products or services to the customers' specifications Personalization ---------CORRECT ANSWER-----------------Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions Intermediaries ---------CORRECT ANSWER-----------------Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together (the more intermediaries that are cut from the distribution chain, the lower product price) Disintermediation ---------CORRECT ANSWER-----------------Occurs when a business sells directly to the customer online and cuts out the intermediary Heat map ---------CORRECT ANSWER-----------------A two-dimensional representation of data in which values are represented by colors Affiliate (associate) program ---------CORRECT ANSWER----------------- Allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website
Cookie ---------CORRECT ANSWER-----------------A small file deposited on a hard drive by a website, containing information about customers and their browsing activities Clickstream analytics ---------CORRECT ANSWER-----------------The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order Stickiness ---------CORRECT ANSWER-----------------Measures the amount of time visitors spend on a website or application Viral marketing ---------CORRECT ANSWER-----------------A technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect Website traffic analytics ---------CORRECT ANSWER-----------------Uses clickstream data to determine the efficiency of the site for the users and operates at the server level Website ebusiness analytics ---------CORRECT ANSWER-----------------Uses clickstream data to determine the effectiveness of the site as a channel-to- market Clickstream ---------CORRECT ANSWER-----------------The path the visitor takes through a website
