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An overview of the Internet of Things (IoT), its key features, advantages, and disadvantages. It also discusses IoT software and technology, including data collection, device integration, real-time analytics, and application and process extension within the IoT network. The document explores the applications of IoT in media and advertising, including marketing and content delivery. It also highlights the major enabling technologies and protocols of IoT, such as RFID, NFC, low-energy Bluetooth, low-energy wireless, low-energy radio protocols, LTE-A, and WiFi-Direct.
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IoT systems allow users to achieve deeper automation, analysis, and integration within a system. They improve the reach of these areas and their accuracy. IoT utilizes existing and emerging technology for sensing, networking, and robotics. IoT exploits recent advances in software, falling hardware prices, and modern attitudes towards technology. Its new and advanced elements bring major changes in the delivery of products, goods, and services; and the social, economic, and political impact of those changes.
The most important features of IoT include artificial intelligence, connectivity, sensors, active engagement, and small device use. A brief review of these features is given below: AI – IoT essentially makes virtually anything “smart”, meaning it enhances every aspect of life with the power of data collection, artificial intelligence algorithms, and networks. This can mean something as simple as enhancing your refrigerator and cabinets to detect when milk and your favorite cereal run low, and to then place an order with your preferred grocer. Connectivity – New enabling technologies for networking, and specifically IoT networking, mean networks are no longer exclusively tied to major providers. Networks can exist on a much smaller and cheaper scale while still being practical. IoT creates these small networks between its system devices. Sensors – IoT loses its distinction without sensors. They act as defining instruments which transform IoT from a standard passive network of devices into an active system capable of real-world integration. Active Engagement – Much of today's interaction with connected technology happens through passive engagement. IoT introduces a new paradigm for active content, product, or service engagement. Small Devices – Devices, as predicted, have become smaller, cheaper, and more powerful over time. IoT exploits purpose-built small devices to deliver its precision, scalability, and versatility.
The advantages of IoT span across every area of lifestyle and business. Here is a list of some of the advantages that IoT has to offer: Improved Customer Engagement – Current analytics suffer from blind-spots and significant flaws in accuracy; and as noted, engagement remains passive. IoT completely transforms this to achieve richer and more effective engagement with audiences. Technology Optimization – The same technologies and data which improve the customer experience also improve device use, and aid in more potent improvements to technology. IoT unlocks a world of critical functional and field data.
Reduced Waste – IoT makes areas of improvement clear. Current analytics give us superficial insight, but IoT provides real-world information leading to more effective management of resources. Enhanced Data Collection – Modern data collection suffers from its limitations and its design for passive use. IoT breaks it out of those spaces, and places it exactly where humans really want to go to analyze our world. It allows an accurate picture of everything.
Though IoT delivers an impressive set of benefits, it also presents a significant set of challenges. Here is a list of some its major issues: Security – IoT creates an ecosystem of constantly connected devices communicating over networks. The system offers little control despite any security measures. This leaves users exposed to various kinds of attackers. Privacy – The sophistication of IoT provides substantial personal data in extreme detail without the user's active participation. Complexity – Some find IoT systems complicated in terms of design, deployment, and maintenance given their use of multiple technologies and a large set of new enabling technologies. Flexibility – Many are concerned about the flexibility of an IoT system to integrate easily with another. They worry about finding themselves with several conflicting or locked systems. Compliance – IoT, like any other technology in the realm of business, must comply with regulations. Its complexity makes the issue of compliance seem incredibly challenging when many consider standard software compliance a battle.
Wearable electronic devices are small devices worn on the head, neck, arms, torso, and feet. Smartwatches not only help us stay connected, but as a part of an IoT system, they allow access needed for improved productivity. Current smart wearable devices include: Head – Helmets, glasses Neck – Jewelry, collars Arm – Watches, wristbands, rings Torso – Clothing, backpacks Feet – Socks, shoes
Smart glasses help us enjoy more of the media and services we value, and when part of an IoT system, they allow a new approach to productivity.
The desktop, tablet, and cellphone remain integral parts of IoT as the command center and remotes. The desktop provides the user with the highest level of control over the system and its settings. The tablet provides access to the key features of the system in a way resembling the desktop, and also acts as a remote. The cellphone allows some essential settings modification and also provides remote functionality. Other key connected devices include standard network devices like routers and switches.
IoT primarily exploits standard protocols and networking technologies. However, the major enabling technologies and protocols of IoT are RFID, NFC, low-energy Bluetooth, low-energy wireless, low-energy radio protocols, LTE-A, and WiFi-Direct. These technologies support the specific networking functionality needed in an IoT system in contrast to a standard uniform network of common systems.
RFID (radio-frequency identification) and NFC (near-field communication) provide simple, low- energy, and versatile options for identity and access tokens, connection bootstrapping, and payments. RFID technology employs 2-way radio transmitter-receivers to identify and track tags associated with objects. NFC consists of communication protocols for electronic devices, typically a mobile device and a standard device.
This technology supports the low-power, long-use need of IoT function while exploiting a standard technology with native support across systems.
This technology replaces the most power hungry aspect of an IoT system. Though sensors and other elements can power down over long periods, communication links (i.e., wireless) must remain in listening mode. Low-energy wireless not only reduces consumption, but also extends the life of the device through less use.
ZigBee, Z-Wave, and Thread are radio protocols for creating low-rate private area networks. These technologies are low-power, but offer high throughput unlike many similar options. This increases the power of small local device networks without the typical costs.
LTE-A, or LTE Advanced, delivers an important upgrade to LTE technology by increasing not only its coverage, but also reducing its latency and raising its throughput. It gives IoT a tremendous power through expanding its range, with its most significant applications being vehicle, UAV, and similar communication.
WiFi-Direct eliminates the need for an access point. It allows P2P (peer-to-peer) connections with the speed of WiFi, but with lower latency. WiFi-Direct eliminates an element of a network that often bogs it down, and it does not compromise on speed or throughput.
IoT has applications across all industries and markets. It spans user groups from those who want to reduce energy use in their home to large organizations who want to streamline their operations. It proves not just useful, but nearly critical in many industries as technology advances and we move towards the advanced automation imagined in the distant future.
Applications of IoT in these areas include improving production, marketing, service delivery, and safety. IoT provides a strong means of monitoring various processes; and real transparency creates greater visibility for improvement opportunities. The deep level of control afforded by IoT allows rapid and more action on those opportunities, which include events like obvious customer needs, nonconforming product, malfunctions in equipment, problems in the distribution network, and more.
Joan runs a manufacturing facility that makes shields for manufacturing equipment. When regulations change for the composition and function of the shields, the new appropriate requirements are automatically programmed in production robotics, and engineers are alerted about their approval of the changes.
IoT applied to government and safety allows improved law enforcement, defense, city planning, and economic management. The technology fills in the current gaps, corrects many current flaws, and expands the reach of these efforts. For example, IoT can help city planners have a clearer view of the impact of their design, and governments have a better idea of the local economy.
Joan lives in a small city. She’s heard about a recent spike in crime in her area, and worries about coming home late at night. Local law enforcement has been alerted about the new “hot” zone through system flags, and they’ve increases their presence. Area monitoring devices have detected suspicious behavior, and law enforcement has investigated these leads to prevent crimes.
In our daily lives, IoT provides a personalized experience from the home to the office to the organizations we frequently do business with. This improves our overall satisfaction, enhances productivity, and improves our health and safety. For example, IoT can help us customize our office space to optimize our work.
The applications of IoT in media and advertising involve a customized experience in which the system analyzes and responds to the needs and interests of each customer. This includes their general behavior patterns, buying habits, preferences, culture, and other characteristics.
IoT functions in a similar and deeper way to current technology, analytics, and big data. Existing technology collects specific data to produce related metrics and patterns over time, however, that data often lacks depth and accuracy. IoT improves this by observing more behaviors and analyzing them differently. This leads to more information and detail, which delivers more reliable metrics and patterns. It allows organizations to better analyze and respond to customer needs or preferences. It improves business productivity and strategy, and improves the consumer experience by only delivering relevant content and solutions.
Current advertising suffers from excess and poor targeting. Even with today's analytics, modern advertising fails. IoT promises different and personalized advertising rather than one-size-fits- all strategies. It transforms advertising from noise to a practical part of life because consumers interact with advertising through IoT rather than simply receiving it. This makes advertising more functional and useful to people searching the marketplace for solutions or wondering if those solutions exist.
Much of commercial farming, like weather monitoring, suffers from a lack of precision and requires human labor in the area of monitoring. Its automation also remains limited. IoT allows operations to remove much of the human intervention in system function, farming analysis, and monitoring. Systems detect changes to crops, soil, environment, and more. They optimize standard processes through analysis of large, rich data collections. They also prevent health hazards (e.g., e. coli ) from happening and allow better control.
Manufacturing technology currently in use exploits standard technology along with modern distribution and analytics. IoT introduces deeper integration and more powerful analytics. This opens the world of manufacturing in a way never seen before, as organizations become fully- developed for product delivery rather than a global network of suppliers, makers, and distributors loosely tied together.
Much like IoT in content delivery, IoT in manufacturing allows richer insight in real-time. This dramatically reduces the time and resources devoted to this one area, which traditionally requires heavy market research before, during, and well after the products hit the market. IoT also reduces the risks associated with launching new or modified products because it provides more reliable and detailed information. The information comes directly from market use and buyers rather than assorted sources of varied credibility.
Supplying the market requires maintaining a certain balance impacted by a number of factors such as economy state, sales performance, season, supplier status, manufacturing facility status, distribution status, and more. The expenses associated with supply present unique challenges given today's global partners. The associated potential or real losses can dramatically impact business and future decisions. IoT manages these areas through ensuring fine details are managed more at the system level rather than through human evaluations and decisions. An IoT system can better assess and control the supply chain (with most products), whether demands are high or low.
IoT offers a replacement for traditional labor and tools in a production facility and in the overall chain which cuts many previously unavoidable costs; for example, maintenance checks or tests traditionally requiring human labor can be performed remotely with instruments and sensors of an IoT system. IoT also enhances operation analytics to optimize resource use and labor, and eliminate various types of waste, e.g., energy and materials. It analyzes the entire process from the source point to its end, not just the process at one point in a particular facility, which allows improvement to have a more substantial impact. It essentially reduces waste throughout the network, and returns those savings throughout.
The optimization qualities of IoT in manufacturing also apply to energy consumption. IoT allows a wide variety of energy control and monitoring functions, with applications in devices, commercial and residential energy use, and the energy source. Optimization results from the detailed analysis previously unavailable to most organizations and individuals.
The rise of technology has driven energy costs up. Consumers search for ways to reduce or control consumption. IoT offers a sophisticated way to analyze and optimize use not only at device level, but throughout the entire system of the home. This can mean simple switching off or dimming of lights, or changing device settings and modifying multiple home settings to optimize energy use. IoT can also discover problematic consumption from issues like older appliances, damaged appliances, or faulty system components. Traditionally, finding such problems required the use of often multiple professionals.
Energy waste can easily and quietly impact business in a major way, given the tremendous energy needs of even small organizations. Smaller organizations wrestle with balancing costs of business while delivering a product with typically smaller margins, and working with limited funding and technology. Larger organizations must monitor a massive, complex ecosystem of energy use that offers few simple, effective solutions for energy use management. A smart-meter still requires a reader to visit the site. This automated meter reader makes visits unnecessary, and also allows energy companies to bill based on real-time data instead of estimates over time. IoT simplifies the process of energy monitoring and management while maintaining a low cost and high level of precision. It addresses all points of an organization's consumption across devices. Its depth of analysis and control provides organizations with a strong means of managing their consumption for cost shaving and output optimization. IoT systems discover
energy issues in the same way as functional issues in a complex business network, and provide solutions.
The analytics and action delivered by IoT also help to ensure system reliability. Beyond consumption, IoT prevents system overloads or throttling. It also detects threats to system performance and stability, which protects against losses such as downtime, damaged equipment, and injuries.